Behind The Signs

09/03/2026

Your brain can't tell the difference between "give a presentation" and "run from a predator." Same alarm system, same physical response — Joe and Liz break down why talking to a client can feel like a survival situation.

Full Episode Available Now! Link in Bio!

https://youtu.be/hnKFqn_fbYw?si=dcsyohz7Lp8cPJ_X

09/03/2026

International Sign Association (ISA) has always been committed to bringing new technology to the industry.

Check out Eufy Make's UV printers!

Learn more at: https://www.eufymake.com/

09/03/2026

Forget confidence for a second. Just believe three things: your topic, your customer, and your own experience. That's it — that's the whole barrier most sign shop owners never get past.

Watch the full episode at the link in bio

https://youtu.be/hnKFqn_fbYw?si=xqPNLS8Ke0N0mxh2

09/03/2026

Nobody's asking you to be a TEDx speaker. The goal is way simpler — and way more useful for your sign shop. Boost your confidence in speaking about your shop by watching this episode!

Link in bio!

https://youtu.be/hnKFqn_fbYw?si=xqPNLS8Ke0N0mxh2

08/27/2026

Big THANK YOU to our friends Steel Art Company Incorporated for opening up their shop to the Behind The Signs Community.

Watch the full episode to check out their shop. If you can dream it, they can build it!

The link to the full episode in in the first comment below!



https://youtu.be/njLnI_WBqD0?si=cz9qqH-DJIZVWXAa

08/27/2026

Big THANK YOU to our friends Steel Art Company Incorporated for opening up their shop to the Behind The Signs.

Watch the full episode to check out their shop. If you can dream it, they can build it!

https://youtu.be/njLnI_WBqD0?si=cz9qqH-DJIZVWXAa

08/26/2026

ISA Expo 2026 Recap

Meet Rob and Julio from Stud Welding Products.

Looking for the best way to attach studs to your products, these are the tools for you. Learn more at: https://www.studweldprod.com

Behind the Signs is grateful for the continued support from the International Sign Association (ISA) and the incredible companies helping move the sign industry forward.

08/26/2026

Matt Marcotte (Printavo) joins Joe and Liz to talk AI in the sign and print industry — where to start, what it actually costs, and why waiting is the expensive move.

Full Episode Available Now! Link in bio!

https://youtu.be/DRu9xUCggVk?si=IIyHSIZMCDCiAcp9

Behind the Signs: Conversations with Sign Industry Professionals to share ideas, growth tips, trade hacks and more with the goal of Elevating the Sign Industry Together.

08/24/2026

Join the Texas Sign Association Family

Are you looking to take your sign business to the next level? In this video, we dive into why being a member of the Texas Sign Association (TSA) is one of the best investments you can make for your shop. From industry connections to exclusive resources, see how the TSA supports the people behind the signs.

Don't forget to like and subscribe for more insights into the sign industry!

08/21/2026

Meet the "beast" of Ion Art's Austin, Texas, sign shop! This CNC laser is our most important tool, handling almost any material with incredible precision. While it leaves the steel and stainless to our other CNC, this machine handles everything else—from deep cuts to fine engraving.

Be sure to catch the full Ion Art Shop Tour: Austin's Most Iconic Sign Shop: https://youtu.be/gPX5_gs8y5k?si=x_Lotu0WTarfUArN