Behind The Signs

10/01/2026

Is AI a threat to your sign shop, or just another tool in the toolbox? Joe and Liz cut through the noise after their Sign Builder Illustrated column "Me, Myself and AI" sparked strong reactions in the Behind The Signs community.

Watch the full episode here!

https://youtu.be/ycaOk4vYbh4

09/22/2026

Things that make you think!

09/15/2026

One of the (so many) great things about being involved in your local sign association is meeting the people Behind The Signs!

Thank you Mid-South Sign Association for your commitment to lifting us all up! ♥️🙏🏼

09/14/2026

Talking Signage Adhesives with Parson!

09/14/2026

Just dropped our first blog post!! Wahooooo!

Check it out:
https://behindthesigns.com/blog/so-you-want-to-start-a-sign-company/

Written by a sign-industry veteran who built a $10 million sign company from scratch, this guide urges aspiring sign shop owners to avoid the trap of being a "technician" who does everything themselves, and instead apply Michael Gerber's E-Myth framework — acting as entrepreneur and manager, not j...

09/09/2026

Sometimes building a successful sign shop is as simple as putting in the work...year after year after year!

09/08/2026

Is a water jet cutting system worth the steep upfront cost? While it's a slower cut, the unbeatable edge quality dramatically cuts down on finishing labor across the shop floor. Here’s why the long-term ROI makes it a game-changer for fabrication.

🔔 Subscribe to Behind The Signs on YouTube for more insider fabrication tips, shop tours, and equipment insights!



Watch the full Behind The Signs episode here: / Steel Art Built a 72-Year Legacy

(https://youtu.be/njLnI_WBqD0)

09/03/2026

Your brain can't tell the difference between "give a presentation" and "run from a predator." Same alarm system, same physical response — Joe and Liz break down why talking to a client can feel like a survival situation.

Full Episode Available Now! Link in Bio!

https://youtu.be/hnKFqn_fbYw?si=dcsyohz7Lp8cPJ_X

09/03/2026

International Sign Association (ISA) has always been committed to bringing new technology to the industry.

Check out Eufy Make's UV printers!

Learn more at: https://www.eufymake.com/

09/03/2026

Forget confidence for a second. Just believe three things: your topic, your customer, and your own experience. That's it — that's the whole barrier most sign shop owners never get past.

Watch the full episode at the link in bio

https://youtu.be/hnKFqn_fbYw?si=xqPNLS8Ke0N0mxh2