First Domino Marketing LLC

09/26/2026

I’ve been doing more positioning and value proposition work recently, and one thing keeps coming up: teams often start writing before they’ve done enough research to know what the message should actually say.

Before getting into the wording, I want to understand three things: what the company can credibly deliver, what matters to the buying group, and what else those buyers could choose instead.

The interesting part is usually when those answers don't line up neatly. That is often where the real positioning work begins.

I’ve written up the thinking in the latest First Domino article and included the one-page model I use to work through it.

A practical B2B positioning model built around three questions: what you can deliver, what buyers value, and what else they could choose.

09/10/2026

I’ve started a new LinkedIn newsletter called The B2B Brand Brief.

The idea is simple: every two weeks, I’ll take one B2B marketing question I’m seeing in the work and give you my take on it.

The first one is about 2027 planning and a question I think gets missed too often: what are you actually choosing not to do?

If that sounds useful, you can subscribe on LinkedIn here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7503197043058761728

09/09/2026

Which version of ChatGPT should you use for a piece of work?

Jeremy ran through his ChatGPT Work usage twice before realizing he was sending jobs into Work that ordinary Chat could handle.

The article lays out the routing system he uses now: when to stay in Chat, when recurring work belongs in Projects, when Work is worth the extra autonomy, and when desktop, browser access, or connected apps are the better route.

GPT-6 Astra is rolling out now, but that does not change the basic decision. Model choice and workflow route are separate questions.

Read the article:

Which version of ChatGPT should you use? Learn when to use Chat, Work, Projects, desktop, Chrome, and connected apps without burning through Work usage.

06/05/2026

AI search is changing how buyers first understand a company.

A buyer may now ask an AI tool what your company does before they ever reach your website.

The answer can come from your homepage, LinkedIn page, sales deck, case studies, old press releases, partner pages, review sites, or older blog posts.

If those materials don’t match, AI search won’t fix the story for you. It may describe the wrong version of the company.

That is why positioning and messaging consistency matters.

Before publishing more content, it is worth checking whether the public materials buyers already find still tell the same story.

Read the post:

AI search can describe your company from scattered public sources. Here’s why B2B teams should fix the story before publishing more content.

05/28/2026

Google didn’t kill SEO last week. It made lazy SEO harder to defend.

AI search did not make websites irrelevant. It made weak pages easier to ignore. For B2B teams, that usually means vague positioning, generic service pages, weak proof, and filler content are becoming easier to skip.

New from First Domino Marketing on what changed, what didn’t, and what to fix first:
https://www.firstdomino.marketing/insights/google-ai-search-seo-lazy-content

05/15/2026

First Domino Marketing has updated its website with clearer service pages and work examples for B2B tech and professional services teams.

The site now includes examples across fractional CMO work, positioning and messaging, market and category strategy, GTM planning, website strategy, proof-led content, sales narrative, buyer personas, and customer journey work.

https://www.firstdomino.marketing

01/21/2026

Don't know about you, but I use ChatGPT for proofing copy. The problem? It gives a long list of edits, which can be overwhelming. Here's a quick solution to try if you're suffering from advice overload...

1️⃣ Do it in any chat
Paste this line first:
Work step-by-step. Give me one edit or one troubleshooting step at a time. Stop and wait for ‘done’ or ‘next’.
Paste your copy or describe the issue.
Reply “next” after each change.

2️⃣ Make it the default
ChatGPT Settings
Custom Instructions
In “How would you like ChatGPT to respond?” paste:
Work step-by-step. One edit/step at a time. Stop and wait for ‘done’ or ‘next’.
Save

Let me know how you get on...

10/29/2025

No secret - I really like ChatGPT and have created projects for almost everything. But...there's a catch. Once you go past 12 projects or so, the system struggles to consistently show them in the menu.

I kept losing work, and as for the search function? It's no Google...

This post shows the simple fix that keeps every project visible and every system findable. All without adding new tools or complexity.

Let me know what you think...and share with your community if you think it would help others.

10/28/2025

Confession time. My ChatGPT setup was messy. Too many projects. Files buried in chats, assumptions about what it 'understood/remembered', and having to hunt around to find my latest work.

So, I did some digging. Fixed it with one pattern and one habit.

Swipe through the carousel and steal the setup. Clear names, promote reusable files, fewer projects, cleaner handoffs. Try it on your next upload. If it saves you time, like, comment, and share...