First Domino Marketing LLC

06/05/2026

AI search is changing how buyers first understand a company.

A buyer may now ask an AI tool what your company does before they ever reach your website.

The answer can come from your homepage, LinkedIn page, sales deck, case studies, old press releases, partner pages, review sites, or older blog posts.

If those materials don’t match, AI search won’t fix the story for you. It may describe the wrong version of the company.

That is why positioning and messaging consistency matters.

Before publishing more content, it is worth checking whether the public materials buyers already find still tell the same story.

Read the post:

AI search can describe your company from scattered public sources. Here’s why B2B teams should fix the story before publishing more content.

05/28/2026

Google didn’t kill SEO last week. It made lazy SEO harder to defend.

AI search did not make websites irrelevant. It made weak pages easier to ignore. For B2B teams, that usually means vague positioning, generic service pages, weak proof, and filler content are becoming easier to skip.

New from First Domino Marketing on what changed, what didn’t, and what to fix first:
https://www.firstdomino.marketing/insights/google-ai-search-seo-lazy-content

05/15/2026

First Domino Marketing has updated its website with clearer service pages and work examples for B2B tech and professional services teams.

The site now includes examples across fractional CMO work, positioning and messaging, market and category strategy, GTM planning, website strategy, proof-led content, sales narrative, buyer personas, and customer journey work.

https://www.firstdomino.marketing

01/21/2026

Don't know about you, but I use ChatGPT for proofing copy. The problem? It gives a long list of edits, which can be overwhelming. Here's a quick solution to try if you're suffering from advice overload...

1️⃣ Do it in any chat
Paste this line first:
Work step-by-step. Give me one edit or one troubleshooting step at a time. Stop and wait for ‘done’ or ‘next’.
Paste your copy or describe the issue.
Reply “next” after each change.

2️⃣ Make it the default
ChatGPT Settings
Custom Instructions
In “How would you like ChatGPT to respond?” paste:
Work step-by-step. One edit/step at a time. Stop and wait for ‘done’ or ‘next’.
Save

Let me know how you get on...

10/29/2025

No secret - I really like ChatGPT and have created projects for almost everything. But...there's a catch. Once you go past 12 projects or so, the system struggles to consistently show them in the menu.

I kept losing work, and as for the search function? It's no Google...

This post shows the simple fix that keeps every project visible and every system findable. All without adding new tools or complexity.

Let me know what you think...and share with your community if you think it would help others.

10/28/2025

Confession time. My ChatGPT setup was messy. Too many projects. Files buried in chats, assumptions about what it 'understood/remembered', and having to hunt around to find my latest work.

So, I did some digging. Fixed it with one pattern and one habit.

Swipe through the carousel and steal the setup. Clear names, promote reusable files, fewer projects, cleaner handoffs. Try it on your next upload. If it saves you time, like, comment, and share...

10/23/2025

Harvard Business Review’s new “workslop” piece hits home https://lnkd.in/gWBKa_XN. Their researchers found a growing (and familiar) pattern: AI outputs that appear polished but require someone else to fix, clarify, or redo the work.

My take: if you blindly treat your AI model’s output as “done” and pass it on, you’re forwarding algorithmic guesses, not adding value.

In addition to wasting your colleagues' time, I see two major developmental risks to worksloppers...

1. No learning. Copy and paste creates activity without insight. There's no context built. So you're not forming memories.

2. Skill atrophy. Offloading analysis, synthesis, and evaluation erodes the exact muscles you need to develop.

AI should accelerate thinking, not replace it. Avoid hashtag . Build judgment through experience.

P.S. Yes, I get the irony of using an AI image to illustrate this post. But at least it's the fourth generation of the illustration.

10/22/2025

Like a lot of people, I didn't really like ChatGPT version 5.0's dynamic model selection. I missed the ability to switch when I wanted to, and welcomed the change back.

But sometimes I let it make the decision to use the 'right' model without switching… which is kinda true, except for agent mode (where ChatGPT orchestrates tools, even opening a browser).

The real choice now is knowing when to use Agent Mode versus Web Search inside ChatGPT. And knowing that Chat can't change to Agent Mode by itself.

👉 Don’t assume ChatGPT will switch for you. Swipe to see when to choose Web Search and when to turn on Agent Mode.

10/21/2025

A Semrush study (https://lnkd.in/gfk24UGp) making the rounds says it all: Reddit, Wikipedia, and YouTube dominate as the top sources cited by AI.

But here’s the risk: taking that at face value and assuming “post more on Reddit and you’ll be fine in AI search.”

The reality is more complex. AI visibility isn’t about a single platform. It’s shaped by three layers: training data, citation patterns, and retrieval systems.
That’s why I built this carousel...to show how those layers work together, and what practical steps marketers should take across each.

TL;DR: If you’re still optimizing for Google search alone, you’re already behind.