12/09/2025
The NIL era has evolved far beyond its experimental 2021 beginnings—and the stakes just got higher. 🏈 💰 📈
This year, college athletics entered the revenue-sharing era thanks to the House v. NCAA settlement, while more than 40 states opened the door for high school athletes to profit from their name, image, and likeness. The result? A $1.5+ billion collegiate NIL market and thousands of high schoolers signing their first brand deals.
But with opportunity comes complexity. Families are navigating tax implications, contract terms, and eligibility rules that vary by state. Student-athletes are balancing academics, athletics, and now business responsibilities. Schools and coaches are trying to provide guidance in uncharted territory.
The question isn't whether to engage with NIL—it's how to do it the right way. Dr. Gregory J. Vincent and Ludwig P. Gaines break down the opportunities, the risks, and what comes next in NIL 3.0.
By Dr. Gregory J. Vincent & Ludwig P. Gaines, J.D. Name, Image, and Likeness has officially entered its “new normal.” What started in 2021 as a wild, experimental marketplace is now a multi-billion-dollar ecosystem stretching from Power 4 football to local high school gyms. In 2025, two big shif...