06/17/2026
The team at Grandir built a brand that will make immediate sense to anyone who has ever lugged a clumsy bag to a kid's soccer game.
Co-founders Sarah and Kate realized everyday totes weren't working, but instead of guessing at a solution, they did something incredible—they interviewed 340 women to find out what they actually wanted in a bag.
From construction paper mockups to a final manufacturing run in Vietnam, they bootstrapped the entire thing and fully funded their Kickstarter campaign in just six hours.We are so proud to be part of the lean software and development stack that helped Sarah and Kate bring Grandir to life.
Always rewarding seeing a product go from an idea on the sidelines $\rightarrow$ prototype $\rightarrow$ manufacturing $\rightarrow$ real families using it.
Catch the full story on the latest episode of Innovator Insights!
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https://podcasts.apple.com/us/podcast/40-from-wine-totes-to-sold-out-kickstarter-sarah-wustefelds/id1741539792?i=1000770044874&utm_campaign=Gembah%20Newsletter&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9GkdROBi_6akNlfWgCILu4c0MSd7EaRWGxY-DAaPrll2DaeGqwlEYsugwF2DIlECqrt49P
Podcast Episode · Innovator Insights · May 28 · 41m