06/17/2026
Amanda Brummitt had so much fun catching up with Sarah Matt MD, MBA on The Clinical Realist podcast about her favorite topic.....Patient Experience. We grateful that Dr. Matt cares enough about patient experience to really dig into it, because this is a topic that too often gets dismissed as a soft metric when it is actually a margin driver, a retention imperative, and the thing many AI rollouts forget.
A few things from the conversation that every healthcare leader needs to know:
-Patients are shopping, and they are usually doing it on their worst days. In any specialty with competition, there are a ton of things that can go wrong before a patient ever reaches the exam room.
-The first phone call matters more than almost anything else. A warm, calm human who answers questions, even for the sixth time, is often the difference between a scheduled appointment and a patient who says they will call back and never does.
-Friction accumulates by accident. No one sets out to make care hard to access. If you want to see it, secret shop your practice. You'll be shocked.
-Technology should be built for patients, not just the organization. If you are going to call it patient experience, test it on patients. If it did not make their life easier, call it what it really is.
-Embrace AI rather than shame it. Patients are using Dr. Google, Dr. Claude, and Dr. ChatGPT either way. Give them trusted prompts and trusted resources so the conversation happens with you instead of around you.
-And the part leaders cannot ignore: it is cheaper to keep the patients you have happy than to throw forty thousand dollars at marketing while they walk out the back door. Watch your no-show rate and your patient attrition. Those numbers tell the truth.
Thank you, Dr. Matt, for the thoughtful questions and for caring about this work the way you do. Worth a listen if you lead a practice or health system.
Patient experience gets treated as a soft metric. Amanda Brummitt, ...