Personify

10/01/2025

Our A2Z Events team has built something big: the Event Sales Engine, launching October 6.

It is designed to help you streamline sales, boost lead quality, and track the metrics that matter most.

Curious how it works? The latest blog gives you a first look.

🚀 Want to supercharge your event sales engine? 🚀

On October 6, we’re officially launching the A2Z Event Sales Engine — a game-changing solution built to help event teams sell smarter, faster, and more efficiently than ever before. Check out our latest blog that gives you a sneak peek. You’ll get:

✅ A breakdown of the sales process, step by step
✅ Tactics for generating higher-quality leads
✅ Ways to align sales + event operations
✅ Metrics you should track to optimize your efforts

If you’re looking to turn your event sales into a predictable, scalable engine, this is for you.

👉 Read it now: https://mya2zevents.com/blog/event-sales-engine-a2z/

08/08/2025

🌮🎉 We’re almost full! 🎉🌮

Wrap up your Sunday in the best way possible with tacos, tequila, and an unforgettable crowd at 𝑇ℎ𝑒 𝑆ℎ𝑖𝑛𝑑𝑖𝑔.

Hosted by Personify and Your Part-Time Controller, LLC, this is your warm-up for and your first chance to mix, mingle, and fuel up for the week ahead.

Here’s what’s waiting for you:
✅ A table full of authentic Mexican food favorites
✅ A room full of people you actually want to meet
✅ A vibe that says “this is going to be a great week”

✨ Open to all attendees, partners, and friends. Seats are going fast and we may have to close RSVPs soon.

Secure your spot now 👉 https://personifycorp.com/asae-annual-2025/?utm_source=facebook+In&utm_medium=social+media

Let’s kick off this conference the right way.

08/04/2025

Small but mighty? This is your moment.

If you’re heading to and your association team runs lean, make time for the Small Staff Reception. It’s designed with you in mind.

It’s a relaxed, come-as-you-are get-together where you can:
✅ Connect with other small teams
✅ Share ideas and stories
✅ Enjoy a drink (hello, Personify Punch)
✅ Grab a snack and unwind

🗓 Sunday, August 10
🕔 5:00 to 6:00 p.m. PT
📍 Room 153C, Los Angeles Convention Center
🍹 Drinks and food provided

No RSVP required. Just stop by, bring a friend, and say hello. We’d love to see you there.

07/31/2025

✨ It’s WiEN Time at ! 🍷

We’re so excited that Personify A2Z Events is sponsoring WiEN Time for Event Profs, hosted by Women in Exhibitions-North American Chapter.

🗓 Sunday, August 10
⏰ 4:30 – 5:30 PM PT
📍 Lazy Dog, LA Live

Join us for good wine, great company, and even better conversations. Whether you’re already part of the WiEN community or just curious to learn more, this is the perfect way to unwind and kick off ASAE with fellow event profs.

👉 RSVP at [email protected] to save your spot!

We can’t wait to see you there!

07/30/2025

🌮🎉 Kick off the right way with tacos, tequila, and a whole lot of fun at The Shindig!

We’re teaming up with our friends at Your Part-Time Controller, LLC to throw the ultimate pre-ASAE party, and you’re invited.

📍 Sol Agave – LA Live
🗓 Sunday, August 10
⏰ 6:30 to 8:30 p.m. PT

Expect great food, chill vibes, and a room full of awesome people from across the ASAE community. It’s the perfect way to fuel up and relax before the week kicks into high gear.

Everyone’s welcome. ASAE attendees, partners, and friends are all invited. Just be sure to save your spot soon because we’re expecting a packed house!

👉 RSVP here:
https://personifycorp.com/asae-annual-2025//?utm_source=Facebook&utm_medium=social+media

We can’t wait to see you at The Shindig!

04/24/2025

🚨 Association leaders! Is your organization truly ready for AI?

Join us on Thursday, May 8 at 1 PM CT / 2 PM ET for a free, action-oriented webinar where we’ll walk through the Four Stages of AI Readiness—from cleaning up your data to applying real use cases in member engagement, education, and ops.

🎙️ With Richie Wonk Wonk (Personify)
🎙️ And Mary Connor, CAE (Stringfellow Management)

Whether you’re just curious about AI or already testing it out, you’ll leave with clear next steps and real strategies you can use.

Register below~

Let’s get your team AI-ready!

📌 Thursday, May 8 at 1 PM CT / 2 PM EST As artificial intelligence transforms the future of work, associations have a unique opportunity to lead with vision, provided they are prepared. Hosted by industry experts, this session is designed for association leaders, directors and Association Managem...

04/03/2025

💸 What happens when lawmakers go looking for $4.5 trillion? If you're part of a nonprofit or association, the answer might be too close to home.

As Congress revisits the Tax Cuts and Jobs Act, tax-exempt organizations could end up being used as a “pay-for.” That means associations—like the ones powering professional development, public health, education, and economic impact—are at risk.

Richie Wonk Wonk, shares a powerful reflection on this year’s ASAE The Center for Association Leadership Fly-In, where hundreds of association professionals headed to D.C. to speak up, get heard, and advocate for our sector.

📍From highlighting $3.2B in economic impact from Texas associations to breaking down the real threats ahead, Rich’s blog is both an eye-opener and a call to action.

🗣️ As he says, “This could be the biggest impact on associations in over 50 years.”

Whether you’re in the trenches of advocacy or just starting to pay attention—this is a must-read.

As Congress eyes tax reform, this blog explores the rising threat to nonprofits’ tax-exempt status and how associations are stepping up advocacy efforts.

02/21/2025

✨ What an unforgettable few days at the AMC Institute 2025 Annual Meeting! ✨

From eye-opening discussions on AI and innovation to connecting with some of the best minds in the industry, this event was packed with inspiration, learning, and incredible networking.

We’re heading home motivated, energized, and ready to take on new challenges in the AMC world. A huge thank you to AMC Institute for putting together such an amazing experience!

📸 Check out some of our favorite moments!

02/03/2025

Hey associations and nonprofits! Have you thought about the best collaborations for your goals? It all comes down to choosing between partnerships and sponsorships.

🔹 Partnerships are those deep connections where you’re in it for the long haul, combining resources and efforts to achieve shared goals—think co-hosting events or advocacy campaigns where the real magic happens!

🔹 Sponsorships offer a quick boost for visibility or funding without the long-term commitment.

Check out this insightful article from MemberClicks that explains when to use each strategy to maximize your impact.

🤔 Want to discover which approach suits your current objectives? Dive into the article below, and let’s chat about driving change together!

For associations and nonprofits, external collaborations are a powerful way to achieve goals, expand reach, and create lasting impact. Two common strategies for collaboration are partnerships and sponsorships. While these terms are often used interchangeably, they serve distinct purposes and offer d...

04/10/2024

PersoniTour is heading to 🏙️ CHICAGO! Beep! Beep! 🚌🚌🚌

We're thrilled to host association professionals, and users of ThreeSixty, MC Trade and A2Z Events for a day of CAE-accredited/CEM-recert education, product training from our experts and PersoniFun.

PersoniTour is 🆓🆓🆓 for all registrants.

Register today to join us!
https://personifycorp.com/events/personitour/

01/31/2024

Explore the top 5 trends shaping association management in 2024.

Stay ahead with insights and predictions from our experts that cover practical AI tools, strategic event planning and more! Check out our latest blog ➡️➡️➡️

Discover what 2024 may hold for association professionals as we feature the Top 5 trends of the new year.

12/22/2023

This holiday season, members of our Austin crew embodied the giving spirit by volunteering with the Salvation Army and demonstrating our values of service and optimism. As part of their annual Angel Tree program, the Salvation Army provides hundreds of thousands of children in need with toys for the holidays.

Happy holidays from all of us at Personify. ☃