09/02/2026
There’s no one-size-fits-all approach to pricing — even in the dollar and discount sector.
Dollar Tree and Dollar General demonstrate how two retailers can take different approaches to pricing while both driving increased traffic. The right strategy depends on each retailer’s customers, competitive landscape and business goals.
At Revionics, we help retailers identify and execute pricing strategies that make sense for their unique business — and deliver value to their customers.
Read the analysis from Retail Brew.
While Dollar General adds more $1 items, Dollar Tree is adding more price points and raising average ticket value.