Jill Raff: EX2CX Advisor

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Jill Raff: EX2CX Advisor Helps restaurants & hospitality create a culture of purpose-driven, loyal, happy employees.

I speak to and help companies solve their declining profits, lack of repeat customers and poor ratings by creating a culture obsessed with delivering a celebrity customer experience. I help business who want to up-level their customer focus and Transform Transactions Into Interactions™ leaving their customers with a positive memorable experience, turning their customers into their marketing salesforce.

A happy workplace doesn’t happen by accident. It starts with hiring and empowering people who genuinely align with your ...
10/19/2026

A happy workplace doesn’t happen by accident. It starts with hiring and empowering people who genuinely align with your company’s core values.

When employees believe in what the organization stands for, they feel more connected, engaged, and motivated to do their best work.

And that positive energy doesn’t stop within the walls of the business, it reaches your customers.

Because when your people are happy, valued, and aligned with your purpose, they’re more likely to create meaningful experiences that keep customers coming back.
Take care of your people, and they’ll take care of your customers. ❤️

PS - Type/Tag "JILL RAFF" in the comments if you'd like to see if you qualify for a No Obligation Complimentary 20-minute exploratory call with me to discuss how I could help you develop and co-create a culture that delivers a Celebrity Customer Experience™ consistently to reduce turnover & increase revenue ratings, and repeat customers.👇

10/16/2026

Great customer experiences start from within. ❤️

When employees feel valued, trusted, and accountable, they don’t just do their jobs they take ownership of every interaction.

Building a true culture of connection creates an environment where people feel empowered to go the extra mile, anticipate customer needs, and deliver service that genuinely makes a difference.

Because hospitality isn’t just about what you provide. It’s about how you make people feel.

Invest in your people, strengthen your culture, and exceptional customer experiences will follow.

How are you building a culture of connection within your business?

Share your thoughts in the comments! 👇

People. Process. Technology.Note the order.Technology and processes are powerful tools, but they should work in the back...
10/12/2026

People. Process. Technology.

Note the order.

Technology and processes are powerful tools, but they should work in the background not at the expense of human connection.

When the right processes are in place and technology handles the repetitive work, we create something incredibly valuable: more time for people to connect with people.
Because at the heart of every successful business are relationships, conversations, trust, and genuine human connection.

Use technology to create time.

Use processes to create consistency.

Use that time to connect, serve, and lead people better.

People first. Always. 🤝

Today is my birthday.And if I'm honest, this day has become complicated for me.October 7, 2023 changed the meaning of th...
10/07/2026

Today is my birthday.

And if I'm honest, this day has become complicated for me.

October 7, 2023 changed the meaning of this date forever. The massacre and violence against innocent Israelis, followed by the enormous suffering and devastation that has continued since, makes it impossible to celebrate this day without also remembering the lives that have been lost and the families whose lives have been forever changed.

For a while, I wondered how I could ever feel joy about my birthday again.

But perhaps the answer isn't to forget the darkness.

Perhaps it's to choose what we want to bring into the world despite it.

So this year, I'm choosing hope.

I'm choosing to remember that while conflict makes headlines, there are also people doing something different that doesn’t make mainstream news or social media.

Israeli and Palestinian young people playing sports together through amazing organizations like Equalizer. Or adults across all religions and nationalities coming together to create conversations and support peace initiatives, listening to one another and building genuine relationships. This is how we remember we share common goals as humans. The loudest disruptive voices usually do not represent the majority. And, one’s government’s choices do not reflect the values of all!

People working across borders on shared environmental and water challenges.

Educators, community leaders, therapists, and ordinary people creating opportunities for cooperation instead of division.

These stories may not always get the same attention because peace, cooperation, and human connection sadly don't generate the clicks that conflict does.

But they matter most.

And I believe they deserve to be seen.

On my birthday, I don't want to celebrate simply another year of my own life.

I want to celebrate the possibility of a world where humanity becomes louder than hatred, cooperation becomes stronger than division, and peace becomes something we actively build not just something we wish for. I choose love of life and love of the beauty of diversity.

I grieve for every innocent life lost.

I pray for the families still carrying unimaginable pain.

And I hope that someday, this date will be remembered not only for the horror that happened on it, but also for what people chose to build afterward.

Hope is not ignoring reality.
Hope is choosing to believe that reality can change.

That's the birthday gift I want to give myself this year:

Hope. Humanity. Peace. And a belief in a better future for all. ❤️

Happy Customer Experience Day! 🌟Great customer experiences don’t happen by accident. They’re created through genuine con...
10/06/2026

Happy Customer Experience Day! 🌟

Great customer experiences don’t happen by accident. They’re created through genuine connection, thoughtful service, and a team that truly cares.

Every interaction is an opportunity to make someone feel heard, valued, and appreciated. From the first hello to the final follow-up, the little details can leave a lasting impression.

When businesses put people at the heart of what they do, customer experience becomes more than a strategy it becomes part of their culture. đź’™

Today, let’s celebrate the teams who go the extra mile and the customers who inspire us to keep raising the bar.

Because when you take care of your people and your customers, everyone wins.

Every customer who chooses to eat at your restaurant or work with us, is giving us an opportunity. That’s something we s...
10/05/2026

Every customer who chooses to eat at your restaurant or work with us, is giving us an opportunity. That’s something we should never take for granted.

Great customer experience starts with gratitude. It’s about listening, being present, looking in someone’s eyes, keeping our promises, and making people feel valued from the first interaction to the last.

Because customers don’t owe us their business.

We earn their trust, their loyalty, and the privilege to serve them.

How do you make your customers feel valued?

10/02/2026

Struggling with high employee turnover?

The problem isn’t just about keeping employees, it starts with hiring the right people from the beginning.

When employees connect with your company’s **values, vision, and culture**, they’re more likely to feel engaged, valued, and committed to staying.

Building a strong workplace culture takes intention, and the impact can be significant: stronger teams, better engagement, and improved retention.

đź’ˇ Hire for alignment.
🤝 Build a culture people believe in.
🌱 Create a workplace where people want to grow.

Let’s create workplaces where great people don’t just join, they thrive and stay.

Write “HIRE” and tag me in the comments for my complimentary guide on 5 Hiring Mistakes to Avoid.

What makes people want to stay? 💙It’s more than a paycheck.People stay when they feel they belong, see opportunities to ...
09/25/2026

What makes people want to stay? đź’™

It’s more than a paycheck.

People stay when they feel they belong, see opportunities to grow, have supportive leaders and teammates, understand that their work makes a difference, and feel recognized and appreciated.

When employees feel valued, supported, and connected to purpose, it creates an experience that goes beyond the workplace and that experience can shape the customer experience too.

Because when you take care of your people, they take care of your customers.

Which of these five matters most in your workplace?

People will always remember the feeling you left them with upon meeting.Whether you’re stepping onto a stage, walking in...
09/21/2026

People will always remember the feeling you left them with upon meeting.

Whether you’re stepping onto a stage, walking into a meeting, or meeting someone for the first time, make that moment count. Show up with warmth, confidence, authenticity, and intention.

Because you never get a second chance to make a first impression but you can make it last.

What if your employee feedback surveys could tell you exactly what your team needs to deliver exceptional customer exper...
09/19/2026

What if your employee feedback surveys could tell you exactly what your team needs to deliver exceptional customer experiences?

That’s the thought-provoking question David Drinan of Blackthorn Strategic Advisors brought to Ask Jill! and it sparked an important conversation about the connection between Employee Experience (EX) and Customer Experience (CX).

In her latest Ask Jill! article for Nation’s Restaurant News, Jill Raff explores how employee feedback can uncover what team members need to feel:

✨ Valued and recognized
✨ Heard and included in decision-making
✨ Supported in their growth and development
✨ Equipped with the right tools and training to succeed

The key takeaway? It’s not enough to ask for feedback. Leaders need to listen, take action, and close the loop.

When employees feel heard and empowered, they are better positioned to create the exceptional experiences that keep customers coming back.

Thank you, David Drinan, for asking such an important question—and for helping shine a light on the powerful connection between EX and CX!

📖 Read the full Ask Jill! article in Nation’s Restaurant News:
https://www.nrn.com/expert-opinions/ask-jill-how-employee-feedback-surveys-fuel-customer-experience-excellence

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Austin, TX
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