05/22/2026
Your 4.8-star rating is quietly dying.
Not because customers are unhappy. Because Google weights reviews from the last 90 days at 4× the value of anything older.
A business sitting on 200 old reviews is losing ground to a competitor with 40 recent ones. That's the velocity gap — and it's silent.
This is the autopsy. Step 2 of the Path to #1 on Google Maps.
📌 SAVE this — you'll want the Revival Blueprint when your velocity flatlines.
👍 FOLLOW TapFive — Step 3: The 3-Minute Window — drops next week.