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Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm

SHH Creative, LLC

Your weekly 🔌 brand building...the (pop) culture way! Click here to tap in 👉🏾 http://straightuporiginal.com Let's build your dream brand, together!

shh creative, LLC provides brand coaching and strategic marketing solutions to small- and medium-sized businesses. www.shh-creative.com

11/25/2024

Business owners! Don’t let 's surprise drop trick you into thinking “launching” ain’t necessary for YOU 👀 He’s actually so strategic that he’s used the entirety of 2024 to prep us for this specific moment.

Here’s some of what I noticed about his rollout…

👉🏾 He was polarizing, which attracted his true fans even more.

👉🏾 He was about his research, which allowed his calculated moves to hit even harder, and gave his audience exactly what they wanted at the same time.

👉🏾 He opened a loop by dropping a new snippet at the top of the “Not Like Us” video…then closed the loop this past Friday when he released the full song, “Squabble Up”, on GNX.

👉🏾 He opened yet ANOTHER loop by dropping a snippet that is nowhere to be found on GNX, and now we gotta stay on stream so we can be there when he closes this one 🤯

YES, Kendrick had a launch plan this whole time…a pre-launch plan, to be more specific😉

Check the link in comments to learn more about his launch playbook 👍🏾

10/19/2024

Comment TAB TIME for the link to my free newsletter breaking down all of my insights on Tab’s brand-building playbook 🤩

10/14/2024

1️⃣ An alignment with her values +
2️⃣ The ability to maintain her freedom ✊🏾

Every single piece of her brand system is aligned to her and the gifts that God gave her.

In fact Tab says, “Neither McCormick nor Target ever tried to change me.” We love to see it!

Comment TAB TIME + I’ll send you the link to read her decision-making playbook 📓

10/13/2024

You first 😜 From this week’s issue of The StraightUp Original™ Newsletter, your weekly 🔌 for branding…the (pop) culture way!

Every Saturday, I share brand insights and trends from across (pop) culture. This week, we dive into how Tabitha Brown prioritizes authenticity and alignment across her brand, and how you can do the same!

You can read more of this week’s newsletter (and sign up to get it in your inbox) at straightuporiginal.com 🫶🏾

10/09/2024

See Victoria Monet had a problem…(just kidding, I love that guy on TT🤣).

But seriously, Victoria’s dream was to transition from a 🔥songwriter to a full-fledged recording artist. That meant changing the perception of her audience and getting some buy-in on her identity shift.

Here’s how she did it…

🤩 She identified the main thing that drove her brand awareness and centered her strategies around it, creating a flywheel that continuously fed her brand system.

🤩 She concentrated on one core group of raving fans inside her target audience, who in turn, drove her message to other groups. It's a domino effect.

🤩 She keeps her core audience fed with behind-the-scenes content that fosters a deeper connection and a stronger brand story.

🤩 She created a brand image around her strengths, so every time she shows up, she BODIES it, leaving less room for the haters and attracting more folks who resonate with the showman that she is.

Moral of the story?

If VM keeps her core audience fed, then her ENTIRE target audience eats, and will therefore continue to swell out and expand. Like a ripple.

And she’s SO good at this because she gets to sit in her ministry (instead of trying to be someone else) and let the audience do the work for her!

Hit the link in the comments to check out the full story on her playbook and how she positioned her brand for maximum impact ✊🏾

10/02/2024

Serious question 🧐

This week at StraightUp Original, we’re breaking down the expert level JV strategy Shaboozey deployed that sent him to the top of Billboard’s Hot 100 chart…for 8 weeks in a row.

He now has the longest running #1 single of 2024 so far 🤯

Drop the word JV below for his marketing breakdown🍺

Address

Avondale Estates, GA

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm

Website

http://straightuporiginal.com/

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