08/28/2026
From this week’s Valley Ag Voice, a reminder to when driving through rural areas:
Throughout California, August is marked by the busy harvest season, with tomatoes, almonds, pistachios, and grapes being harvested at all hours of the day and night — right as school buses, parents on morning drop-off runs, and students walking or biking to class return to our rural roads in force.
That overlap is exactly why Holloway Agriculture is once again promoting its Public Service Announcement campaign through October, urging rural drivers to use extra caution while traveling through agricultural areas where harvest machinery and crews are working.
This season, the campaign is back with a new tagline reminding drivers in rural areas to: “SLOW DOWN. STAY ALERT. SAVE LIVES.”
https://www.valleyagvoice.com/lets-not-forget-to-brake-for-harvest/
Holloway and its partners remind rural drivers to drive with caution through harvest areas. By Brian Milne, Vice President of Communications, Holloway Agriculture It’s that time of year again. Harvest is upon us, and in the Central Valley and on the Central Coast, it’s an earlier harvest than pr...