07/02/2026
Have you ever had someone reach out wanting to "partner" with your business... only to realize they were really just looking for referrals?
It happens to me every week.
When I was first building my massage practice, I thought networking meant telling people all about my business. Over time, I learned that the strongest referral relationships aren't built through sales pitches. They're built through genuine curiosity, generosity, and trust.
It's one of many lessons I learned the hard way over the past 25+ years.
Today I'm kicking off a new series called "Building a Wellness Business: Lessons I Learned the Hard Way", where I'll be sharing the things I wish someone had told me when I was just starting out.
If you're building a wellness business, I hope these stories save you a few of the mistakes that taught me the most.
🔗 Read the first article here:
Think about the last time someone rang your doorbell unexpectedly. Maybe you're making dinner. Maybe you're curled up on the couch because you're sick. Maybe you've finally changed into your...