Realized Worth

02/15/2025

📣 Are your social impact communications getting lost in the noise? You're not alone. Research shows that 85% of Social Impact teams sit outside of Communications departments, creating a disconnect between expertise and ex*****on.

🎯 But here's the good news: You don't need to become a communications expert to drive real engagement. What you need is a strategic approach that builds on human psychology and relationship-based sharing.

✨ Our latest blog breaks down:
- How to build your strategic communications foundation
- Creating a clear implementation roadmap
- Keys to sustainable success
- Practical steps you can take today

📝 Ready to transform your social impact communications from ad hoc to strategic? Check out our latest insights: https://bit.ly/4hd7kUe

🌟 Social REV Members: Access our comprehensive communications guide and toolkit on Backstage, complete with templates, frameworks, and practical examples: https://bit.ly/4jzaV0A.

Learn how to transform your corporate social impact communications from scattered touchpoints to strategic engagement that drives real employee participation and program success.

02/03/2025

Time for some radical honesty about corporate volunteering.

🧡 Every CSR leader we know wants to create meaningful change. We pour our hearts into designing impactful programs. We measure. We iterate. We scale.

🤔 But what if our best intentions are missing something fundamental?

⚠️ Here's what keeps us up at night: Despite aiming for transformation, our volunteer programs often reinforce existing power dynamics. Not because we're doing it wrong – but because we're working from flawed assumptions.

💭 Consider this: When was the last time community members helped design your volunteer program? Not as consultants. Not as advisors. But as equal architects of change?

The path forward isn't about volunteering more. It's about volunteering differently:
🧠 Putting community wisdom at the center
🤝 Redistributing decision-making power
👐 Letting impact be defined by those we serve

👉 In this blog from Co-Founder & CSO, Chris Jarvis , we explore how to build truly equitable volunteer partnerships. No guilt. No shame. Just honest conversation about creating lasting change.

Ready to examine power dynamics in your programs? Read the full piece here: https://bit.ly/3WtDJ0v

Explore how corporate volunteering programs can inadvertently reinforce power imbalances, and discover actionable frameworks for creating more equitable, community-led partnerships that drive real change.

02/03/2025

🤔 We've all been there – that moment in the elevator or the casual chat before a meeting starts when someone says those dreaded words: "We have an employee volunteer program?" Despite all your careful planning, strategic thinking, and program development, your Social Impact initiatives somehow remain invisible to many employees. This invisibility can feel particularly painful when you've spent months or years carefully crafting emails, posting on the intranet, sharing in Slack channels, creating blog posts, and equipping employee volunteer leaders and managers to amplify Social Impact initiatives.

💡 The disconnect between your efforts and employee awareness can be frustrating, but it also signals an opportunity: the chance to transform your communications approach from scattered touch points to strategic engagement that leverages authentic human relationships.

📊 If you're like most corporate Social Impact practitioners, you weren't hired for your communications expertise, yet you also don't receive adequate communications support. Poor communications efforts lead to significant risks for corporate Social Impact programs, too - stagnant participation and engagement, decreased visibility and support, risks to Social Impact programs' alignment with the business… the list goes on.

🎯 This reality often leads to practitioners rating their communications effectiveness much lower than they'd like, despite their best efforts. The good news? You don't need to become a communications expert to drive real engagement. What you need is a strategic approach that incorporates key communications elements and builds on human psychology and relationship-based sharing.

✨We're here to help.✨

📝 Dive into this blog by our very own Tomomi Summers, Analyst - Research & Learning Design, for recommendations on building a strategic comms foundation, creating your implementation roadmap, and maintaining your comms over time: https://bit.ly/4hd7kUe

🌟 Are you a Social REV Member? Explore our newest How-To Guide: Create Strategic Communications that Generate Awareness and Drive Engagement (just dropped this month!) along with all the resources you need to get the job done on Backstage: https://bit.ly/4jzaV0A

Learn how to transform your corporate social impact communications from scattered touchpoints to strategic engagement that drives real employee participation and program success.

01/31/2025

We all want to make the world better through corporate volunteering.

💡 But here's the uncomfortable truth: we often reinforce the very power imbalances we're trying to fix.

👉 It's time to flip the script. Read more about designing for shared power: https://bit.ly/3WtDJ0v

Explore how corporate volunteering programs can inadvertently reinforce power imbalances, and discover actionable frameworks for creating more equitable, community-led partnerships that drive real change.

01/30/2025

Our friends at Benevity just released new insights on where executives stand on CSR commitments in 2025.

Analyzing survey data from 500 VP to C-level leaders at enterprise companies across the U.S. and U.K., The Executive CSR Report reveals that among companies planning to increase CSR investment, 43% of executives say they’re boosting resources because investments made in CSR initiatives deliver direct business ROI.

If you’re interested in learning more about where executives are investing this year, check out the full report here: https://bit.ly/422PVsF

01/29/2025

📣 NEW RESOURCES JUST HIT BACKSTAGE!

Social REV Members, have you explored your new resources yet? This month, we dropped a new How-To Guide: Create Strategic Communications that Generate Awareness and Drive Engagement in Social Impact Programs. This How-To:
📍 Lays out the challenge of ad hoc vs. strategic comms efforts
🧩 Shares principles of effective comms
🌞 Guides members in developing their plan, per key audience

Don't think we forget about all the tools and templates you'd need to get the job done. Here are the supporting resources that are now live Backstage:
✅ Social Impact Communications Principles
✅ Communications Plan Template
✅ Communications Audit Template
✅ Social Impact Communications Dashboard Template
✅ Employee Awareness Email Templates
✅ Communications Team Partnership Template
✅ Manager's Social Impact Communications Templates
✅ Senior Leader's Social Impact Communications Toolkit

Check it all out on Backstage: https://bit.ly/4jzaV0A

Not a Social REV Member yet? Join here to get access to 500+ resources to level up your Corporate Social Impact/CSR programs and careers: https://bit.ly/3QSsUjx

OWN YOUR DAY. MASTER YOUR CRAFT.

01/28/2025

💡 Explore how corporate volunteering programs can inadvertently reinforce power imbalances, and discover actionable frameworks for creating more equitable, community-led partnerships that drive real change.

Dive into our recent blog here: https://bit.ly/3WtDJ0v

Explore how corporate volunteering programs can inadvertently reinforce power imbalances, and discover actionable frameworks for creating more equitable, community-led partnerships that drive real change.

01/27/2025

Benevity has just released a new report exploring executive CSR investment in 2025, based on insights from 500 VP to C-level leaders across the U.S. and U.K.

The Executive CSR Report reveals that 76% of executives plan to increase investment this year, as leaders increasingly see CSR as a way to achieve business goals.

We love to see it.

If you’re interested in learning more about where executives are investing this year, you can check out the full report here: https://bit.ly/422PVsF