ShareHolders Society

ShareHolders Society Access the Inaccessible. Enjoy curated, exciting adventures and luxury consumables that even money can't buy.

08/27/2026

Some doors only open when you’re traveling with the person who has the key.

That was Nicaragua.

Members of ShareHolders Societytraveled into to***co country with Z from Córdoba y Morales Ci**rs, getting access to farms, factories, and cigar makers most people never see.

Not as tourists, as insiders.

We walked the fields. Visited AJ Fernandez. Stepped inside Z’s factory.

Watched the process behind the bourbon-aged ci**rs made with barrels from The Difference Business Bourbon

That is what makes this more than a cigar.

It is the field.
The factory.
The story.
The people who brought you there.

A trip like this creates something you can take home and share, but the real value is what happens while you’re there.

Kindred spirits. Shared tables. Rare access.
New relationships built in places most people never get to go.

The only way into these adventures, and the only way to access Rickhouse Reserve Ci**rs from The Difference Business Bourbon, is through the ShareHolders Society

Never Split. Always Share. 🥃

08/18/2026

World class or we’re not interested.

That was the standard behind Barrel & Leaf, our ShareHolders adventure to Nicaragua.

Members of The ShareHolders Society® traveled deep into cigar country to see the farms, factories, to***co, craft, and people behind Rickhouse Reserve.

This was not a tour.

It was a chance to help create something.

The Difference Business Bourbon® sent barrels to Nicaragua, where Azarias “Z” Mustafa and the team at Córdoba y Morales Ci**rs used them to age to***co for a cigar built around bourbon, business, and craft.

Rare bourbon.
Handrolled ci**rs.
A room full of people who actually want to build, learn, and share.

That is the point of these adventures.

You get access to places most people never see, with people you would actually want to know when the trip is over.

And Nicaragua is only the beginning.

Mexico, Napa Valley, and more are already being planned, with limited availability for members of The ShareHolders Society®.

Some experiences cannot be bought.
Some have to be shared.

Never Split. Always Share.

08/07/2026

If you have been to a ShareHolders Social, you already know.
We do not do “low-key.”

This year in Nashville, the ShareHolders Society® gathered at a private estate in the heart of Music City for rare bourbon, curated gardens, good food, GRAMMY Award® winning songwriters, and the kind of conversations you do not force.

You just make room for them.
That is what makes these socials different.

The Difference Business Bourbon® may be the catalyst, but the real value is the room.

People from different industries.�
Different backgrounds.�
Different stories.

All showing up with curiosity, generosity, and a real interest in what the person across from them is building.

It feels less like networking and more like catching up with people you actually want to see again.

That is the point.

The next ShareHolders Social is happening in Austin, Texas on October 13, with a special release from The Difference Business Bourbon® available only to members of The ShareHolders Society®.

Rare whiskey. Great company.�Access you cannot just buy.

Never Split. Always Share. 🥃

07/22/2026

You don’t smoke a cigar.
You enjoy a cigar.

That is how Azarias “Z” Mustafa () talks about Rickhouse Reserve.

Created with Córdoba y Morales Ci**rs (cordobaandmoralesci**rs) exclusively for The Difference Business Bourbon® () this was not a label slapped on a box.

We sent barrels from The Difference to Nicaragua. Z and his team opened them up, aged to***co inside, rolled the ci**rs, then rested the finished ci**rs back inside another barrel.

The result is a smooth Toro Connecticut with Nicaraguan filler and binder, built to pair with The Difference Business Bourbon® without overpowering it.

A cigar made for sitting down, slowing down, and sharing stories.

That is the point.
A good cigar is already an event.

Rickhouse Reserve is available only to members of The ShareHolders Society® ()

Never Split. Always Share.

07/14/2026

This is not “another bourbon club.”

This is what happens when rare whiskey, real adventure and the right mix of people meet in the same room.

Music & Makers brought the ShareHolders Society into Nashville the way it should be experienced.

Behind the scenes.
Inside the vault.
Around the table.
In rooms you do not just walk into.

A private look inside the Gibson Garage.
A visit with Savannah Yarborough at SAVAS.
A tiki party with Chris Voss
A few pours of The Difference Business Bourbon along the way.

But the best part is still the people.

Different industries. Different backgrounds. Different stories. All showing up with curiosity, generosity, and something to bring to the room.

That is what makes The ShareHolders Society® different.

The adventure gets you there.
The access opens the door.
The connections make you want to stay.

Never Split. Always Share™.

07/09/2026

For our Music & Makers adventure, members of ShareHolders Society stepped inside SAVAS in Nashville with Savannah Yarborough.

Savannah built her name making one-of-one leather pieces, then turned that level of care into a serious leather house rooted in American style, British tailoring, and a little rock n roll.

This is one of those places that makes sense the second you walk in.

The materials are beautiful.�The work is intentional.�The whole room feels curated without trying too hard.

But the best part was getting to share why Savannah and SAVAS matter.

That is what a real access does. It gives you the chance to point at someone’s work, their story, their standards, and say, “This is why they’re special.”

Music & Makers was built for moments like this.

Rare bourbon from The Difference Business Bourbon. Real relationships. Doors opened by people who care enough to make the introduction.

Never Split. Always Share. 🥃

07/07/2026

Good bourbon. 🥃
Good company. 🤝
Good times. 🎸

That’s the easy part.

What made our ShareHolders Society event “Music & Makers” such a success is access to the kind of room you can’t just book.

Different industries. Different backgrounds. Different stories. All brought together by a shared pour of The Difference Business Bourbon and a real interest in what the person across from them is building.

You catch up on the open loops.

Did the launch work?
Did it fall apart?
What did you learn?
How can I help?

That’s the kind of conversation we care about.

Rare whiskey opens the door.
The people make you want to stay.

If it’s the right fit, the invitation tends to find you.

Never Split. Always Share.

06/30/2026

Every great bourbon group needs a resident “Whiskey Nerd.”
For the ShareHolders Society, that’s Daniel Whittington.

He brings the tasting notes, the whiskey knowledge, the reminders not to stick your nose too far in the glass, and just enough confidence to mention his good looks while doing it.
But what makes Daniel such a great fit is that he understands the point.

Yes, the whiskey matters.�
Yes, the details matter.�
Yes, we’re drinking something rare from The Difference Business Bourbon.

But the most important part is still the people around the glass.

Daniel helps our members understand what they’re tasting, but more than that, he reminds us why we share it in the first place.

Here’s to us. 🥃

06/26/2026

24-time Emmy Award winner and ShareHolders Society founder Nick Nanton has built a career around telling powerful stories and bringing the right people into the right rooms. 🏆

When it comes to the ShareHolders Society Nick says, “It’s not for everyone.”

And that’s the point.

The right people get it quickly. They hear what this room is about and say, “That’s the kind of room I want to be in.”

Not because they’re looking for a quick deal.
Not because they’re trying to take something from the room.

Because they want to be around people who lead with generosity.

As Nick puts it, the best members are the ones who bring more than they take.

Business happens here. Referrals happen here. Opportunities happen here. But the spirit of the room matters first.

Good people. Good intentions. Rare bourbon through The Difference Business Bourbon. Real access.

That’s the ShareHolders Society.

Never Split. Always Share. 🥃

06/23/2026

“The world’s got us so cynical, and it makes us forget that there really is a collection of people out there that want to collaborate and succeed with you, not against you.” - Chris Voss

The access is rare. The bourbon is rare. The experiences are rare.
But the real value is the people.

Curiosity. Humility. Integrity. That’s the kind of room Roy Milner talks about, and that’s the kind of membership we’re building.

A place where people show up to connect, share, learn, laugh, and create opportunity without the cold, transactional feel of another “networking event.”

It feels less like walking into a room of strangers and more like catching up with old friends you’re glad to see again.

Rare bourbon opens the door.
The people make you want to stay.

Never Split. Always Share. 🥃

Address

Bardstown, KY
40004

Website

Alerts

Be the first to know and let us send you an email when ShareHolders Society posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category