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ShareHolders Society Access the Inaccessible. Enjoy curated, exciting adventures and luxury consumables that even money can't buy.

10/20/2026

First stop in Austin. Cowboy boots optional. Good times guaranteed. 🤠

Our ShareHolders Adventure kicked off at Lone Star Ranch, where we traded the boardroom for a little Texas hospitality.

Cowboy games.
Craft cocktails.
A few friendly competitions.
And a photo opportunity with a Texas Longhorn that might have stolen the show.

Just outside the heart of Austin, this working ranch gave our members a chance to experience a different side of the city, have some fun, and get to know each other beyond the usual business conversations.

That’s what we love about traveling with The ShareHolders Society® (shareholderssociety).

Every destination brings new experiences, interesting people, and opportunities to build relationships that carry well beyond the trip.

A little adventure goes a long way when you’re in good company.

And this was only our first stop.

Never Split. Always Share. 🥃

The right room can change everything.Before our ShareHolders Social last week in Austin, Texas, we welcomed the newest m...
10/19/2026

The right room can change everything.

Before our ShareHolders Social last week in Austin, Texas, we welcomed the newest members of The ShareHolders Society® (shareholderssociety).

Austin has its own kind of magic. Great music, incredible places, and a culture built around people who aren’t afraid to do things differently.

But the best part of traveling together is who you get to experience it with.
New introductions. Real conversations. One-on-one time with our founders, including Chris Voss (Chris Voss), sharing stories, asking questions, and building relationships that go well beyond business cards.

That’s the power of being in the right room.

The ShareHolders Society® (shareholderssociety) brings together accomplished, curious, and generous people from different industries and backgrounds, giving them opportunities to connect in places and ways they might never experience on their own.

The Difference Business Bourbon® (thedifferencebourbon) gives us something rare to share. The people give us a reason to keep coming back.

To our newest ShareHolders, welcome to the family.

We’re glad you’re in the room.

Never Split. Always Share. 🥃

Trust is the whole game.Chris Voss (Chris Voss) built a career proving that the strongest outcomes do not come from pres...
09/25/2026

Trust is the whole game.

Chris Voss (Chris Voss) built a career proving that the strongest outcomes do not come from pressure.

They come from listening.
Reading the room.
Understanding what people really mean.
Building trust before trying to move anything forward.

That same idea sits at the center of The ShareHolders Society® (shareholderssociety).

The Difference Business Bourbon® (thedifferencebourbon) is not just another rare bourbon.

It is a reason to gather accomplished, curious, generous people in the same room and give them something worth sharing.

The bourbon starts the conversation.
The trust makes it matter.

That is what makes The ShareHolders Society® (shareholderssociety) different.

It is a high-level group built for people who have done something, are still building something, and want to be around others who think the same way.

No shelf.
No checkout.
Invitation only.

If you are the right fit, you will find your invitation.

Never Split. Always Share. 🥃

08/27/2026

Some doors only open when you’re traveling with the person who has the key.

That was Nicaragua.

Members of ShareHolders Societytraveled into to***co country with Z from Córdoba y Morales Ci**rs, getting access to farms, factories, and cigar makers most people never see.

Not as tourists, as insiders.

We walked the fields. Visited AJ Fernandez. Stepped inside Z’s factory.

Watched the process behind the bourbon-aged ci**rs made with barrels from The Difference Business Bourbon

That is what makes this more than a cigar.

It is the field.
The factory.
The story.
The people who brought you there.

A trip like this creates something you can take home and share, but the real value is what happens while you’re there.

Kindred spirits. Shared tables. Rare access.
New relationships built in places most people never get to go.

The only way into these adventures, and the only way to access Rickhouse Reserve Ci**rs from The Difference Business Bourbon, is through the ShareHolders Society

Never Split. Always Share. 🥃

08/18/2026

World class or we’re not interested.

That was the standard behind Barrel & Leaf, our ShareHolders adventure to Nicaragua.

Members of The ShareHolders Society® traveled deep into cigar country to see the farms, factories, to***co, craft, and people behind Rickhouse Reserve.

This was not a tour.

It was a chance to help create something.

The Difference Business Bourbon® sent barrels to Nicaragua, where Azarias “Z” Mustafa and the team at Córdoba y Morales Ci**rs used them to age to***co for a cigar built around bourbon, business, and craft.

Rare bourbon.
Handrolled ci**rs.
A room full of people who actually want to build, learn, and share.

That is the point of these adventures.

You get access to places most people never see, with people you would actually want to know when the trip is over.

And Nicaragua is only the beginning.

Mexico, Napa Valley, and more are already being planned, with limited availability for members of The ShareHolders Society®.

Some experiences cannot be bought.
Some have to be shared.

Never Split. Always Share.

08/07/2026

If you have been to a ShareHolders Social, you already know.
We do not do “low-key.”

This year in Nashville, the ShareHolders Society® gathered at a private estate in the heart of Music City for rare bourbon, curated gardens, good food, GRAMMY Award® winning songwriters, and the kind of conversations you do not force.

You just make room for them.
That is what makes these socials different.

The Difference Business Bourbon® may be the catalyst, but the real value is the room.

People from different industries.�
Different backgrounds.�
Different stories.

All showing up with curiosity, generosity, and a real interest in what the person across from them is building.

It feels less like networking and more like catching up with people you actually want to see again.

That is the point.

The next ShareHolders Social is happening in Austin, Texas on October 13, with a special release from The Difference Business Bourbon® available only to members of The ShareHolders Society®.

Rare wh***ey. Great company.�Access you cannot just buy.

Never Split. Always Share. 🥃

07/22/2026

You don’t smoke a cigar.
You enjoy a cigar.

That is how Azarias “Z” Mustafa () talks about Rickhouse Reserve.

Created with Córdoba y Morales Ci**rs (cordobaandmoralesci**rs) exclusively for The Difference Business Bourbon® () this was not a label slapped on a box.

We sent barrels from The Difference to Nicaragua. Z and his team opened them up, aged to***co inside, rolled the ci**rs, then rested the finished ci**rs back inside another barrel.

The result is a smooth Toro Connecticut with Nicaraguan filler and binder, built to pair with The Difference Business Bourbon® without overpowering it.

A cigar made for sitting down, slowing down, and sharing stories.

That is the point.
A good cigar is already an event.

Rickhouse Reserve is available only to members of The ShareHolders Society® ()

Never Split. Always Share.

07/14/2026

This is not “another bourbon club.”

This is what happens when rare wh***ey, real adventure and the right mix of people meet in the same room.

Music & Makers brought the ShareHolders Society into Nashville the way it should be experienced.

Behind the scenes.
Inside the vault.
Around the table.
In rooms you do not just walk into.

A private look inside the Gibson Garage.
A visit with Savannah Yarborough at SAVAS.
A tiki party with Chris Voss
A few pours of The Difference Business Bourbon along the way.

But the best part is still the people.

Different industries. Different backgrounds. Different stories. All showing up with curiosity, generosity, and something to bring to the room.

That is what makes The ShareHolders Society® different.

The adventure gets you there.
The access opens the door.
The connections make you want to stay.

Never Split. Always Share™.

07/09/2026

For our Music & Makers adventure, members of ShareHolders Society stepped inside SAVAS in Nashville with Savannah Yarborough.

Savannah built her name making one-of-one leather pieces, then turned that level of care into a serious leather house rooted in American style, British tailoring, and a little rock n roll.

This is one of those places that makes sense the second you walk in.

The materials are beautiful.�The work is intentional.�The whole room feels curated without trying too hard.

But the best part was getting to share why Savannah and SAVAS matter.

That is what a real access does. It gives you the chance to point at someone’s work, their story, their standards, and say, “This is why they’re special.”

Music & Makers was built for moments like this.

Rare bourbon from The Difference Business Bourbon. Real relationships. Doors opened by people who care enough to make the introduction.

Never Split. Always Share. 🥃

07/07/2026

Good bourbon. 🥃
Good company. 🤝
Good times. 🎸

That’s the easy part.

What made our ShareHolders Society event “Music & Makers” such a success is access to the kind of room you can’t just book.

Different industries. Different backgrounds. Different stories. All brought together by a shared pour of The Difference Business Bourbon and a real interest in what the person across from them is building.

You catch up on the open loops.

Did the launch work?
Did it fall apart?
What did you learn?
How can I help?

That’s the kind of conversation we care about.

Rare wh***ey opens the door.
The people make you want to stay.

If it’s the right fit, the invitation tends to find you.

Never Split. Always Share.

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Bardstown, KY
40004

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