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🎄🎁♥️Holiday season “pay it forward” happiness on a Monday morning. ☀️ I left the gym, headed to Starbucks and the barist...
12/09/2024

🎄🎁♥️Holiday season “pay it forward” happiness on a Monday morning. ☀️ I left the gym, headed to Starbucks and the barista told me my coffee had been taken care of by the car ahead of me and that it had been going for over 10 cars! 🚗🚙🚖

Beep, beep! I’m IN! 🏁😍

Kindof cheesy but just a fun reminder that the smallest things have the ability to make someone smile, every day.

Happy Monday everyone! It’s such a busy, stressful time of year but after a full weekend with so many of my favorite people I couldn’t feel more better about the season 🎄🎅🏻 and the week ahead.

🌟 Day 2, Month 12🌟Hey everyone! 👋🏻As we step into December and the last month of the year, I’m ready to dial it in and r...
12/02/2024

🌟 Day 2, Month 12🌟

Hey everyone! 👋🏻As we step into December and the last month of the year, I’m ready to dial it in and rely on my discipline during this busy season.

Like many of you, I’ve got a packed month ahead, with up to 15 holiday events leading up to Christmas. 😱😳

This used to be a “work hard, play hard” season for me, but I’ve evolved to embrace a strategy that’s kinder to my mind and body. Its been a long road to get here.

Here’s what’s helped.

In my personal life, I’ve been a long time member of an accountability challenge. This challenge focuses on the daily small wins—10,000 steps, hitting nutritional targets and fitness goals, hydrating well, and continuously refining my habits.

It’s a community affair, and together with friends, family, and fellow gym enthusiasts, we support each other every step of the way. We celebrate daily efforts, not just before and afters, and uplift each other through the ups and downs. (And there are many!)

This month, I need all the help I can get, so I’ve added a professional goal to my daily challenge.

🙏🏻📚I’ll be using daily journal entry to keep myself inspired, connecting it back to my love for storytelling in marketing.

While I won’t share all my goals, swipe to catch a glimpse of my daily inspo and meet Mr. Fitz, my loyal walking buddy. Plus, don’t miss my “before” shot, including the oh so chic Fitbit I wear daily. 👟🏃🏼‍♀️

How do you stay inspired and motivated amidst the holiday rush?

🌿Green industry friends! I’m so pleased to share I’ll be returning to the speaker circuit this winter. I’m certain many ...
11/19/2024

🌿Green industry friends! I’m so pleased to share I’ll be returning to the speaker circuit this winter. I’m certain many of you already have your calendars marked for these two important industry events. 🗓️

👀Keep your eye out for session registration. I’ll be teaching two distinct seminars on marketing. Swipe to see topics; times TBA.

Looking forward to show you to to attract better, high value leads for your business in 2025! 💰🤑💰

🙋🏼‍♀️📣 Already have a question for me❓Don’t hesitate to ask via DM; I’ll be sure to include the answer in my presentation.

On December 7th, 1941, my grandfather Leonard “Ace” Kusmerz woke up and learned of a vile and cowardly attack on our cou...
11/11/2024

On December 7th, 1941, my grandfather Leonard “Ace” Kusmerz woke up and learned of a vile and cowardly attack on our country.

He joined the Navy, fell in love at first sight with my grandma during fleet week in Brooklyn, and was proud to witness the armistice on the deck of his ship, the USS Missouri.

A truly all American story that informed my entire childhood. I always felt the bar was slightly higher, that since my grandpa was a hero, expectations were a little different for me. I have always been immensely proud to be an American, and proud to support our veterans.

My grandpa was recognizable around town for his bumper sticker that read, “if you love your freedom, thank a vet” so that’s what I’m doing today. 🇺🇸

Introducing Pembroke Lodge, 15,000 square feet of possibility! This historic estate, soon to host the 2025 Lake Forest S...
11/08/2024

Introducing Pembroke Lodge, 15,000 square feet of possibility!

This historic estate, soon to host the 2025 Lake Forest Showhouse & Gardens, is the perfect backdrop for a transformative design showcase.

For over 30 years, the Lake Forest Showhouse has brought together the highly regarded interior designers to reimagine iconic estates. The event has raised over $5 million to support healthcare services for underserved communities through the Infant Welfare Society of Chicago.

Why did I visit?

As a marketing consultant, I’m often asked about how to allocate marketing dollars.

❓Should you spread your marketing budget across multiple channels?

❓Go all-in on a single, high-profile campaign?

❓Or Invest in a one of a kind experience?

I toured Pembroke today to help answer these questions.

We always start with thinking about our ideal client. When you deeply understand their lifestyle, values, and what makes them tick, the right marketing strategies become clear. And while I’ve always been an advocate for a balanced marketing mix, events like this prove the power of in-person experiences.

🪄The magic of events like the Showhouse is in the experience. Bringing potential clients into your world—letting them see, feel, and experience your talent firsthand—is far more memorable than any Google ad or sponsored post.

It’s also a chance to build credibility, connect with new audiences, and showcase your talent in unforgettable ways.

Still, there’s an important question many business owners debate: Is the ROI there? 💸💰

That’s where I come in. My role is to help my clients navigate these decisions—providing insights, experience, and guidance to ensure every marketing investment pays off.

What do you think—is event marketing still relevant in a digital-first world?

⚓️Cruising into the weekend, who is with me?? I couldn’t think of a better way to wrap up summer than with the talented ...
09/06/2024

⚓️Cruising into the weekend, who is with me??

I couldn’t think of a better way to wrap up summer than with the talented .interiors team exploring the history, architecture and beauty of Lake Geneva and the Black Point Estate. 🌊🚤

How many pics do you think we collectively took?!?? 🤳🏻

Now that Charli XCX has declared “Brat summer is over.”, what does the future hold? If you have no idea what Brat summer...
09/05/2024

Now that Charli XCX has declared “Brat summer is over.”, what does the future hold?

If you have no idea what Brat summer means, I’ll break it down for you in my stories today. 💚

If you avoided the entire Chappell Roan/CharliiXCX/Sabrina Carpenter pop music moment, however, you’ve missed the zeitgeist, and the ability to communicate with a growing and powerful market. In marketing, you can’t afford to have an elitist attitude about the various “gens” on their way up. 🐥👶🐯💰

My youngest nieces and nephews joined Snapchat this summer and I had to ask my 15 year old daughter to explain. “Are they trying to communicate with me right now?” She replied “Mom, that’s just how Gen Alpha handles social media.” 🤣 HELP!

Summer was a wild one, and I kept one of my best friends advice in my head. “Things are never as good or as bad as you anticipate them to be”. The last few months challenged that concept, but the advice kept me moving forward.

This fall is BUSY. With photo shoots, work events and trips to Wisconsin, Michigan (twice!) , Minnesota, Iowa City, North Carolina and Florida all happening before the end of October, I’ll have so many new things to share with you. ✈️📸

Thanks for hanging in there with me! Watch for a return to a more consistent posting schedule coming soon.

Final thought: I’m so mad I don’t have the 20 image carousel option! I have at least 10 more green themed pics to share!

📸Come behind the scenes with me!Swipe to experience the magic behind this final bathroom shot by the talented  on behalf...
05/24/2024

📸Come behind the scenes with me!

Swipe to experience the magic behind this final bathroom shot by the talented on behalf of .interiors

A special shoutout to KED’s talented designer .bass for capturing the essence of innovation and style in this covetable bathroom. The talent is all theirs, I’m just fortunate to share it on their behalf. 💕

📸 In the third image, you’ll catch me in the reflection—as always loving every moment of this creative process!

Let’s get real about TIME.A post I saw earlier said, “Reminder: you still have time to accomplish everything you said yo...
04/25/2024

Let’s get real about TIME.

A post I saw earlier said, “Reminder: you still have time to accomplish everything you said you would this year.”

It made me laugh out loud.

We are all familiar with the chase:

“I’m swamped until June”

“Fully booked into late summer.”

“Today just vanished. Need to re-schedule.”

For some of us, responses like these are a badge of honor. We might think they prove our value.

In reality, they only reflect the distraction, the rush.

✨You need to flip the script.✨

💫TIME is the most precious asset.
💫TIME is the most valuable allocation.

As a brand, you’re not just competing for attention—you’re looking to make a meaningful impact in the precious little time your customers are willing to share.

So here’s the real deal:

Make your brand matter in the moments you get. Be the reason your audience pauses, even if just for a breath, to listen to what you have to say.

Because in a world where everyone is busy, and time slips through our fingers so quickly, the real win is becoming the pause they look forward to.

This post was inspired by the short and sweet tulip season, and these absolutely gorgeous tulips I received from the LOVELY Katherine at 🌷


I’m an Iowa alum! 💛🖤 Here’s your Caitlin Clark memes… But for real!! Sometimes you do just have to shrug off excellence ...
04/02/2024

I’m an Iowa alum! 💛🖤 Here’s your Caitlin Clark memes…

But for real!! Sometimes you do just have to shrug off excellence but you still have to wonder - what is my competition doing that we are missing!?!!

Link in bio on this story in case you haven’t been following along. 🏀 ⛹️‍♀️⛹🏾‍♀️⛹🏽‍♀️

Monday..a fresh start and the promise of a new week! We came across these forsythia stems last week and couldn’t resist ...
02/05/2024

Monday..a fresh start and the promise of a new week!

We came across these forsythia stems last week and couldn’t resist adding their bright yellow blooms to the boutique.

🌿🏡 This week, can we embrace the idea that our homes can begin to bloom before the flowers outside do? 🌷✨

Charming little accessories like our mohair pillow collection, new art arrivals, and delightful scented candles and so much more await you here at the KED at Home boutique this week.

Follow us for more design inspo or visit us to shop our curated collection of art, accessories, furniture and gifts.

A win for my client is always a win for me too. Very proud to share the amazing landscape architecture of  has been reco...
12/15/2023

A win for my client is always a win for me too. Very proud to share the amazing landscape architecture of has been recognized by their peers and judges as an Gold Award Winner for residential design.

We had a blast on this shoot, as always, with my fave collaborators and

Swipe to see pic of me captured by Dinka after I hand modeled someone pouring a glass of wine for a video by (someone had to drink it!) 🥂 🤣

We will be sharing more from this project on

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