Lisech Marketing Strategy Consulting

10/20/2026

When hiring someone to help with marketing, what are your biggest considerations?

When you hire someone - individual/staff member or freelancer/agency - to help with your marketing, what are your primary considerations?

What carries the most weight among the things you look for?

Let us know what you think

10/20/2026

How Colors, Fonts, and Logos Influence Customer Perception of Your Brand Think about it...

Have you ever chosen to trust one business over another, without knowing exactly why?

Customers often make quick judgements, focusing on visual cues.

But wouldn't that mean that you need deep pockets to compete?

After all, if looks is what you are judged on...

Not quite.

It's not so much about looks as it is about a number or small things.

And no, you don't need to break the bank in order to compete.

How colors, fonts, and logos quietly ... Click on the picture to read the rest.

Have you ever chosen one business over another, without knowing exactly why?Customers often make quick judgements, focusing on visual cues.

10/19/2026

What is Your Marketing Strategy for 2026? 2026 is here. It sneaked up on us. So, what are your marketing plans for 2026? Will you be throwing some more stuff at the wall, and see what sticks?

Some smart person once said:

As long as you keep doing what you are doing, you will keep on getting what you currently get.

Some small business owners will undoubtedly just keep doing what they have been doing. For some of them it will work, and for others it won't.

Some of them will find that what they have been doing up until now is not working as well as ... Click on the picture to read the rest.

2026 is here. It sneaked up on us. So, what are your marketing plans for 2026? Will you be throwing some more stuff at the wall, and see what sticks? Some smart person once said: As long as you keep doing what you are doing, you will keep on getting what you currently get. Some […]

10/19/2026

Seven Simple Marketing Strategies for Overwhelmed Business Owners The internet has made marketing more accessible for everyone. Unfortunately, that resulted in steadily growing competition among sellers, and increasing expectations among potential customers.

In fact, many small business owners feel that marketing has become a full-time job:

You have too many platforms you need to compete on. "Everybody is an expert", so the mass of advice out there is downright confusing. There are so many "tools" out there that it would take you a lifetime to work ... Click on the picture to read the rest.

Effective marketing - especially in the overwhelming year of 2026 - is not about adding more: It's about simplifying.

10/18/2026

How to Create a Content Repurposing Plan That Works for You As discussed in our previous article about content repurposing, it is something that can provide incredible leverage if you keep at it.

However, many people feel it is simply too much work, or that it would cost to much to outsource. Others try to do too much, become overwhelmed, and quit.

The reality is that there is no "general plan" that will work for everybody. Your content repurposing plan will depend on a number of factors, and it will need to be sustainable.

It is better to start ... Click on the picture to read the rest.

How to Create a Sustainable Content Repurposing Plan That Fits Your Life, Your Business, Your Strengths and Your Resources

10/18/2026

Seven Steps to Run Low-Cost Local Promotions That Actually Work The reality is that most small, local businesses simply don't have big advertising budgets. However, when done correctly, local promotions can be quite effective.

Fair enough, the results will vary depending on your industry and a few other variables, but it is still possible to run successful promotions without breaking the bank. And without over-complicating everything.

What does "local promotion" actually mean?

It means that you target a specific area, or even a specific community. ... Click on the picture to read the rest.

Most small, local businesses don't have big advertising budgets. However, when done correctly, local promotions can be quite effective.

10/17/2026

Why Isn’t My Website Bringing in Customers? It happens so often...

A small business owner commissions the creation of a website, and it looks great.

But nothing happens. No phone calls, no contact form submissions (aside from the usual spam), and you start questioning everything:

Am I just not good with technology?

Does a website even work for my kind of business?

Aren't websites just for big companies?

In reality, the problem is usually much simpler than that: (a) While it looks good, it wasn't designed with the end user in mind, and/ or ... Click on the picture to read the rest.

You have a small business website, but it isn't bringing you any customers. There are many things that can cause it, but most are easily fixed

10/17/2026

Building Brand Trust – Six Simple Steps Any Small Business Can Take Here's the brutal truth that many small business owners never understand:

People prefer to buy from businesses they trust. Only when no other option is available, or if they cannot afford to buy from the trusted option, will they look elsewhere.

Depending on the market you serve, that could mean that you are competing against well-known brands with deep pockets.

However, all is not lost. Always keep the following in mind:

a. You can build trust through consistent, small actions, ... Click on the picture to read the rest.

Here's the brutal truth that many small business owners never understand: People prefer to buy from businesses they trust.

10/16/2026

Eight Marketing Habits That Waste Money Most small businesses don't have any money they can afford to waste on marketing. Every dollar spent on marketing has to work for them.

Sadly, many small business owners do in fact waste large portions of their marketing budgets, and it's not because of a lack of effort...

The issues are caused by habits.

On the positive side, making small changes in operational habits can easily result in significant savings, or - if the marketing budget remains the same - a much better ROI.

Why does marketing money get ... Click on the picture to read the rest.

Most small businesses don't have any money they can afford to waste on marketing. Every dollar spent on marketing has to work for them.

10/16/2026

How Can You Build Visibility Without Becoming a Full-Time Content Creator? Many "marketing coaches" or "brand consultants" will tell you to simply post more often...

But the reality is that, as a small business owner - or even worse as a micro-business owner - you are already spread very thin. You have to sell, acquire customers or clients, deliver the products or service, manage staff and inventory, and in many cases do your own admin.

It's not as if you have an extra day per week just to "post more content".

But here's the thing: While there are ... Click on the picture to read the rest.

Instead of just creating more content, there are specific steps you can take to be more visible without becoming a full time content creator