Lisech Marketing Strategy Consulting

09/05/2026

Blog Writing for Small Businesses – a Step-by-Step Guide Don't like reading? Listen to the audio version instead:

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Otherwise, read on:

Many small business owners think that blogs are just for big companies. After all, there is so little going on in their business, especially if it is highly specialized, that there isn't much company news to blog about, right?

Wrong.

Think about how many times customers or potential customers come up to you with questions. They need you as an expert ... Click on the picture to read the rest.

Many small business owners think blogs are just for big companies. After all, there is so little going on in their business, right? Wrong...

09/04/2026

Building Trust Without Big Advertising Budgets Using Micro-Influencer Collaborations & User-Generated Content Building trust is what building a brand is all about. However, traditional advertising - even online - has become very expensive indeed. As a result, it is simply just ignored, and small business owners hope it will happen naturally.

But what about the people who never met any one of your existing customers? How do they know they can trust you? How do you reach them, especially if your own social audience is still small?

Two ways: ... Click on the picture to read the rest.

Building trust is what building a brand is all about. However, traditional advertising - even online - has become very expensive indeed.

09/04/2026

Checklist: Is Your Small Business Marketing Working? Don't like to read? Listen to the audio version instead:

If you listened to the audio, you may want to Click Here.

Otherwise, read on:

Many owners of small businesses spend plenty of money and time towards marketing, but most of them aren't sure if it is really working - or if they do see results, they often don't know what it is that is working.

Many just keep throwing money at marketing, without seeing any real results.

Some have given up on paying for marketing services, simply ... Click on the picture to read the rest.

Many owners of small businesses spend plenty of money and time towards marketing, but most of them aren't sure if its really working. Do YOU?

09/03/2026

How Colors, Fonts, and Logos Influence Customer Perception of Your Brand Think about it...

Have you ever chosen to trust one business over another, without knowing exactly why?

Customers often make quick judgements, focusing on visual cues.

But wouldn't that mean that you need deep pockets to compete?

After all, if looks is what you are judged on...

Not quite.

It's not so much about looks as it is about a number or small things.

And no, you don't need to break the bank in order to compete.

How colors, fonts, and logos quietly ... Click on the picture to read the rest.

Have you ever chosen one business over another, without knowing exactly why?Customers often make quick judgements, focusing on visual cues.

09/02/2026

How Can You Build Visibility Without Becoming a Full-Time Content Creator? Many "marketing coaches" or "brand consultants" will tell you to simply post more often...

But the reality is that, as a small business owner - or even worse as a micro-business owner - you are already spread very thin. You have to sell, acquire customers or clients, deliver the products or service, manage staff and inventory, and in many cases do your own admin.

It's not as if you have an extra day per week just to "post more content".

But here's the thing: While there are ... Click on the picture to read the rest.

Instead of just creating more content, there are specific steps you can take to be more visible without becoming a full time content creator

09/02/2026

How to Craft a Marketing Plan For Your Small Business in Six Steps The reality is that, despite all of the available information and tools, most small businesses struggle with marketing.

What nobody tells you is that marketing can be confusing. Especially when you keep in mind all of the "experts" online who often give conflicting advice.

That makes it hard to figure out who the real experts are, and whose advice you should follow.

On top of that, most small business lack the time and/or money to text everything the "experts" suggest.

What the ... Click on the picture to read the rest.

Marketing can be confusing. SO how do you craft a small business marketing plan that works for YOU? Here's how to do it i 6 steps.

09/02/2026

According to Hubspot, 61% of marketers state that human taste and a distinct brand point of view are becoming more important as automated tools rise.

At Lisech, we have been advocating brand uniqueness since forever.

As Seth Godin said, in marketing you either become remarkable or invisible.

Is your brand unique enough that it stands out above the noise?

If not, or if you are unsure, let's talk. Visit https://lisech.com to get started.

09/01/2026

The Pros and Cons of Online Advertising for Small Businesses Many small business owners ask themselves: Is Online Advertising Worth It?

Some businesses see great results, while others find it to be an endless money pit with not much to show for it.

It is easy to burn through your entire budget very quickly if you don't know what you are doing. But then again, the same goes for almost any other business expense.

As with everything in life, there are pros and cons attached to it.

For some people it makes more financial sense than others

Before ... Click on the picture to read the rest.

Many small business owners ask themselves: Is Online Advertising Worth It? The answer depends on several factors...

09/01/2026

We are trying to determine something...

Social media stats are very vague, and we would like to know who we are actually reaching.

Would you please just drop a one-word comment below?

We can then visit your profile, and see who Linkedin deems to be a good fit for our content.

From there we can adapt as needed.

We appreciate your help.

09/01/2026

How to Create a Content Repurposing Plan That Works for You As discussed in our previous article about content repurposing, it is something that can provide incredible leverage if you keep at it.

However, many people feel it is simply too much work, or that it would cost to much to outsource. Others try to do too much, become overwhelmed, and quit.

The reality is that there is no "general plan" that will work for everybody. Your content repurposing plan will depend on a number of factors, and it will need to be sustainable.

It is better to start ... Click on the picture to read the rest.

How to Create a Sustainable Content Repurposing Plan That Fits Your Life, Your Business, Your Strengths and Your Resources