Lisech Marketing Strategy Consulting

06/12/2026

Will Content Marketing Still Matter in a Year From Now? So much is changing on the internet, and at such an alarming rate, that it begs the question:

Will content marketing still matter in a year from now? With so much happening in AI advancements, and so many new things happening in quick succession, some people wonder whether it is still worth investing in creating content.

Why does content marketing matter?


Unlike paid advertising, your content remains findable on the web. Yes, on some platforms it doesn't stay visible for long, but on your ... Click on the picture to read the rest.

With so much happening in AI advancements, and so quickly, will content marketing still matter in a year from now?

06/11/2026

Eight Marketing Habits That Waste Money Most small businesses don't have any money they can afford to waste on marketing. Every dollar spent on marketing has to work for them.

Sadly, many small business owners do in fact waste large portions of their marketing budgets, and it's not because of a lack of effort...

The issues are caused by habits.

On the positive side, making small changes in operational habits can easily result in significant savings, or - if the marketing budget remains the same - a much better ROI.

Why does marketing money get ... Click on the picture to read the rest.

Most small businesses don't have any money they can afford to waste on marketing. Every dollar spent on marketing has to work for them.

06/11/2026

Seven Steps to Run Low-Cost Local Promotions That Actually Work The reality is that most small, local businesses simply don't have big advertising budgets. However, when done correctly, local promotions can be quite effective.

Fair enough, the results will vary depending on your industry and a few other variables, but it is still possible to run successful promotions without breaking the bank. And without over-complicating everything.

What does "local promotion" actually mean?

It means that you target a specific area, or even a specific community. ... Click on the picture to read the rest.

Most small, local businesses don't have big advertising budgets. However, when done correctly, local promotions can be quite effective.

06/10/2026

5 Marketing ‘Hacks’ That Actually Waste Your Time – And What Works Instead Don't like reading? Listen tot he audio version instead:

If you listened to the audio, you may want to Click Here.

Otherwise, read on:

It seems that almost everyone has "marketing hacks" which are supposed to help your small business grow at an exponential rate.

However, when you start digging a little deeper, you will find that very few - if any - of those hacks work for small business marketing.

Unless, of course, your business revolves around something like ... Click on the picture to read the rest.

It seems that almost everyone has "marketing hacks" which are supposed to help your small business grow at an exponential rate.

06/10/2026

How Should You Build Your Small Business Website? Don't like reading? Listen to the audio version instead:

If you listened to the audio, you may want to Click Here.

Otherwise, read on:

We have reached a point in time where having a website is no longer optional, even if you are just a small local business. There is a reason why Google has their business listings on top of all of the other results for localized searches:

People use their phones to find local businesses. That behavior has also created a new opportunity for businesses that are ... Click on the picture to read the rest.

Having a website is no longer optional, even if you are just a small local business. How do you build yours? There's more to it than looks...

06/10/2026

How Colors, Fonts, and Logos Influence Customer Perception of Your Brand

Think about it...

Have you ever chosen to trust one business over another, without knowing exactly why?

Customers often make quick judgements, focusing on visual cues.

But wouldn't that mean that you need deep pockets to compete? After all, if looks is what you are judged on...

Not quite. It's not so much about looks as it is about a number or small things.

And no, you don't need to break the bank in order to compete.

You can read the rest here: https://lisech.com/how-colors-fonts-and-logos-influence-customer-perception-of-your-brand/

06/09/2026

20 Insightful AI Marketing Statistics in 2025 Don't like reading? Listen to the audio instead:

If you listened to the audio, you may want to Click Here.

Otherwise, read on.

Everybody seems to be raging about AI - and rightly so. It is a phenomenal tool if used correctly.

Fair enough, used incorrectly it can do loads of damage to your business brand, or at the very least hamper your growth.

But it is a phenomenal tool nonetheless.

Here are some insights as to how marketing is impacted by the presence of AI:
20 AI marketing statistics: ... Click on the picture to read the rest.

In just a short space of time, a lot has been happening around the use of AI in marketing. Here are some surprising statistics about its use.

06/09/2026

Use fewer marketing channels.

It is tempting to want to be “everywhere”. You want to be visible, right?

However, most small businesses serve a relatively focused market. Your potential buyers aren’t “everywhere” (not online, anyway). They have specific places they hang out.

You can try to be visible on:

Facebook
Instagram
TikTok
LinkedIn
YouTube
X
SnapChat, BlueSky, etc…

But the reality is this: If you only have so much energy to invest every day, do you really want to “sprinkle it around” everywhere?

Think of it like this: You have some seeds you want to sew in different places. But you only have enough water for a small portion of the seeds.

Do you sew your seeds “everywhere” anyway, and just give each seed a tiny bit of water every day, or do you plant your seeds where they have the best chance of growing up healthy/strong, and then give them all of the water they need to grow?

Focus on:

Your website – because this is the home of your brand.

Google Business Profile – for most businesses, this is the logical next item. For some it isn’t.

One social platform – do your due diligence. Where does your target audience hang out? Be there for them.

Struggling with your marketing? Maybe we can help. Talk to us. Visit https://lisech.com to get started.

06/09/2026

15 Overlooked Google Business Profile Settings That Can Improve Visibility When it comes to Google business profiles, the sad reality is this:

Many small business owners rush through setting it up, and never bother to revisit it. But they miss several critical things about local business pages on Google:

a. Those pages show up before any other search results when conducting a search on Google. If you aren't there...

b. Just spending a little more time and effort on it can have a huge impact on its search visibility and customer trust.

c. You ... Click on the picture to read the rest.

When it comes to Google business profiles, many small business owners rush setting it up, and never bother to revisit it.

06/08/2026

How to Plan a Month of Marketing in One Afternoon – Seven Steps Between the pressures of operating your own business and a sense of general overwhelm, marketing often gets pushed aside.

It becomes "just one more thing" on a very long to-do list.

However, there is this old expression that says: If you fail to plan, you plan to fail.

Having an actual marketing plan in place will not only ensure that things get done, but it is likely to dramatically improve the outcomes of your marketing campaigns.

You can do it in just a few hours, and when you ... Click on the picture to read the rest.

Planning marketing for small business often gets pushed down the to-do list, mostly because it feels overwhelming. Do it in one afternoon.