Adorn Virtual Innovations, LLC

04/02/2022

Create your social media identity keeping your social media plan in mind. Social media plan means you should know what will be your social media strategy for your business. It also means you need to know how to use the tools of social media.

Creating your identity is important because without this identity there is no point participating in social media. Your identify- kit should include:

1. Your username – your username should at once let people know who you are, and why you are using the social media. For this purpose include keywords that represent your business, or products or strategy in your name or title. Standardize this username and title (in case you are using a title).

2. Your photo (or a logo) is also part of this kit and it should be square. Photo can be replaced with a logo if that’s what you are planning to use.

3. Your brief bio. You can give a brief bio of yourself.

4. A short description of your product, service, or company.

5. The URL of the page to which you want to drive the traffic.

Now create your presence on Facebook, Twitter, and YouTube. Create a professional and consistent brand presence across these sites. Remember to use keywords that represent your business or products in your username or title, in your bio, or maybe in your company description. Use those key words that you think people will use to find your business when searching in search engines. This will help you in search engine optimization.

So get out there and create your presence on social networks and social media.

𝐍𝐞𝐞𝐝 𝐡𝐞𝐥𝐩? 𝐒𝐞𝐭 𝐚 𝐜𝐨𝐦𝐩𝐥𝐢𝐦𝐞𝐧𝐭𝐚𝐫𝐲 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐦𝐞 𝐭𝐨 𝐬𝐞𝐞 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩!

04/01/2022

To sum up the importance of social media in our lives and its role in business, over the last week, here are some startling statistics from Erik Qualman’s book Socialnomics:

1. Over 50% of the world’s population is under 30-years-old and 96% of them have joined a social network

2. Facebook tops Google for weekly traffic in the U.S

3. Facebook added over 200 million users in less than a year

4. iPhone applications hit 1 billion in 9 months

5. 80% of companies use social media for recruitment; % of these using LinkedIn 95%

6. 50% of the mobile Internet traffic in the UK is for Facebook

7. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts

8. The #2 largest search engine in the world is YouTube

9. There are over 200,000,000 Blogs

10. 25% of search results for the World’s Top 20 largest brands are links to user-generated content

11. 34% of bloggers post opinions about products & brands

12. 78% of consumers trust peer recommendations

13. 24 of the 25 largest newspapers are experiencing record declines in circulation because people no longer search for the news, they say, “the news finds us.”

14. The ROI of social media is that your business will still exist in 5 years

📌 Simply put, social media is not a fad, it is an important change in the way we will communicate and do business now. And since it is very much here to stay, you need to learn how to use it effectively in order to reach out to your customers.

03/31/2022

𝐍𝐨𝐰 𝐥𝐞𝐭’𝐬 𝐜𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐭𝐡𝐞 𝐟𝐚𝐜𝐭𝐬 𝐟𝐫𝐨𝐦 𝐓𝐮𝐞𝐬𝐝𝐚𝐲 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐰𝐞 𝐡𝐚𝐯𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐝𝐞𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐩𝐞𝐧𝐞𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐢𝐧 𝐨𝐮𝐫 𝐥𝐢𝐯𝐞𝐬 𝐚𝐧𝐝 𝐥𝐚𝐭𝐞𝐫 𝐢𝐧𝐭𝐨 𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬.

When emailing started in the 1990’s, only a few people adopted it and of those who adopted, many were techies. And today emailing has become so much a part of our lives and culture that we don’t even remember when it wasn’t there.

🤔 A few years later the concept of online shopping came and people were quite apprehensive buying things online, but things have changed dramatically and online retail in the US continues to grow. According to Statista, e-commerce sales accounted for 9% of all retail sales in the US and this figure reached 12.4% in 2020.

🤯 Then there was the mobile phone. No one ever seemed to have needed it, until it was there and now people don’t know how to live without one. Everybody has it and everyone is using it. Mobile usage and its growth have been explosive just like social media. According to emailmonday.com, mobile clients accounted for 41.9% of email opens in 2020 and about 3 in 5 consumers check their email on the go (mobile). About 75% of people say they use their smartphones most often to check email.

💁‍♀️ So, whenever a new technology or innovation is introduced, because of the technology hype associated with it, it takes time for that innovation to find acceptance by people. Different people respond differently to new products and innovations. Some accept and adopt readily while some others take time to do so, but eventually it is the characteristics of an innovation that decides how easily and readily people will accept it. Mobile, internet and social media are those technological innovations which have found ready acceptance and adoption.

Today social media and social networking have become so much a part and parcel of people’s life that now it’s not a question of who uses them but how well they use them.

On social media it’s not the customers looking for products and services, now it’s for the products and services to find customers; and where are these customers? Of course on social media!

03/30/2022

𝐇𝐨𝐰 𝐭𝐨 𝐡𝐚𝐫𝐧𝐞𝐬𝐬 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚?

Social Media can be majorly used for:
✔ Promotions /Advertising
✔ Public relations
✔ Customer service

💁‍♀️ The question then arises - which social media tool an organization chooses to use.

This depends a lot on the purpose for which you or your company wants to use social media.

For example, a company would use Facebook for customer service and Twitter for promotions.

It all depends on how that organization has defined its goals. The goal can vary from getting new customers to handling customer queries and complaints.

Presently the most popular social media tools include Facebook, Twitter, Linked In, Blogs, YouTube and other video sites.

Facebook surpasses all other social media platforms as a marketing vehicle with 92% marketers preferring it, followed by Twitter, LinkedIn, blogs, and YouTube.

But marketers say that in the times to come, they plan to increase their marketing efforts on YouTube and other video sites.

03/29/2022

𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐢𝐬 𝐚 𝐩𝐥𝐚𝐜𝐞 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮𝐫 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐫𝐞, 𝐚𝐧𝐝 𝐢𝐟 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞 𝐭𝐡𝐞𝐫𝐞, 𝐲𝐨𝐮 𝐠𝐨𝐭 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞𝐫𝐞 𝐭𝐨𝐨.

📌 Here are certain facts that show the growth of social media and how it has penetrated into the lives of people from different segments:

✔ There has been an increase in social media usage worldwide, but in U.S., the growth of social media has been explosive with people having increased total minutes spent on social networking and blogs year over year.

✔ While there has been an increase in social media, there has been a decline in print readership. So if you need to be seen and heard, choose to be on social media.

✔ Small business owners use social media to expand their external marketing, attracting new customers, creating brand awareness, and staying engaged with customers.

✔ Most small businesses plan to increase their social media efforts and spend a higher percentage of their time and money on social media, as they felt it had a substantial effect on their sales and revenue.

✔ Executives from every single one of the Fortune 500 Companies are registered on LinkedIn. Many members of LinkedIn are important decision makers in their companies.

✔ Social media which was earlier considered a social networking platform for teenagers and twenty something people is now increasingly used by baby boomers and year after year more and more of them are registering themselves on these sites and getting savvy with social media. So social media marketing is distributed across all age groups.

💁‍♀️ Depending on the size of your business, the kind of customers you want to target and the social networking platform where your customers are, develop your social media marketing strategy.

𝐓𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞 𝐢𝐬 𝐲𝐨𝐮 𝐣𝐮𝐬𝐭 𝐜𝐚𝐧𝐧𝐨𝐭 𝐚𝐟𝐟𝐨𝐫𝐝 𝐧𝐨𝐭 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞𝐫𝐞.

If you are not there, you are depriving yourself of the umpteen benefits that social media offers such as increased customer engagement; greater exposure for businesses; increase in the number of subscribers; improved search rankings; and improved sales, just to name a few.

03/28/2022

𝐈𝐬 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐖𝐨𝐫𝐭𝐡 𝐘𝐨𝐮𝐫 𝐓𝐢𝐦𝐞?

YES IT IS!

📌 Because companies all over the world are allocating a good amount of their time and budget for social media marketing. This holds true for both online and offline businesses. The reason for social media’s popularity is that it allows internet users to participate and comment on topics, whereas in traditional media such as T.V. and print, marketing is a one way channel where users cannot contribute their feedback.

📌 So with social media you 𝐞𝐧𝐠𝐚𝐠𝐞 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 and this helps in creating mindshare. Companies are capitalizing on this benefit of social media and are embracing it. And if executives in big and small companies have realized the benefits of social media and are investing their time and resources in social media marketing plans, you should be doing that too.

📌 Because, if you won’t do that, a competitor will do it anyway, and this would mean an increase in competition and decrease in market share for you. 💁‍♀️ 𝐓𝐡𝐞𝐫𝐞𝐟𝐨𝐫𝐞, 𝐮𝐬𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐭𝐨 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐚𝐬 𝐚 𝐥𝐞𝐚𝐝𝐞𝐫 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐚𝐧𝐝 𝐥𝐞𝐭 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐟𝐢𝐧𝐝 𝐲𝐨𝐮.

📌 If you are looking for publicity and building public relations, social media is certainly worth your time. With the traditional media losing its traction, people are turning to social media for publicity and building public relations and if you want to enjoy these benefits you will have to jump on the social media bandwagon.

📌 Now apart from businesses and customers, even the press is online and journalists are there too. Journalists are turning to blogs and social networking sites for story leads and research. 💁‍♀️ 𝐒𝐨 𝐢𝐟 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞 𝐬𝐞𝐞𝐧 𝐚𝐧𝐝 𝐡𝐞𝐚𝐫𝐝 𝐲𝐨𝐮 𝐠𝐨𝐭 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞𝐫𝐞 𝐭𝐨𝐨.

📌 Your presence will lead to the exposure of your business, which will lead to customer engagement and direct customer communication. This would further result in giving your business qualified leads and new partnerships.

📌 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞 and you will have to face competition on social media as well, but despite that you’ll get more customer attention on social media.

01/12/2022

𝐖𝐇𝐀𝐓 𝐓𝐎 𝐎𝐔𝐓𝐒𝐎𝐔𝐑𝐂𝐄!

Looking to outsource but not sure where to start? Here are the top 🖐 tasks to start your outsourcing journey:
1️⃣ EMAIL MANAGEMENT: Responding to emails can be a daily time drainer. Luckily most VAs offer this service and can also organize, prioritize and archive your inbox for you too!
2️⃣ SOCIAL MEDIA MANAGEMENT: Posting to socials is a necessary task for modern businesses, but generally requires a whole new skillset and lots of time! Outsource to a specialist and have your Facebook, LinkedIn, Instagram and Pinterest sorted for you.
3️⃣ BOOKKEEPING: Hiring a bookkeeper will not only save you time but can help you better understand your business finances and help you achieve your income goals!
4️⃣ CONTENT CREATION: Whether it is graphics for your social media or a blog for your website, creating online content is time consuming in any business. You can outsource graphics, promotional materials, flyers, blogs and even website copy.
5️⃣ CALENDAR MANAGEMENT: If you have regular meetings and conferences, having someone organize your timetable and book your time for you can be a huge time saver!
What will you be outsourcing next? Let me know below! 👇
https://www.facebook.com/adornvirtualinnovations

01/12/2022

I have to remind myself of this everyday! "It's never too late to get your s**t together!"

Anyone else in their thirties or older need this reminder besides me?!

😕 2021 was a rough year. I am sure that you have noticed that I have not been posting to social media. I have still been running my business and taking care of my clients but I have not focused on social media or promoting because I was going through some rough times.

I went through a break up, moved, had surgery, lost 23 pounds, got diagnosed with ADHD, and have been focusing on me. My new focus is 𝐇𝐀𝐁𝐈𝐓𝐒!

I went through a lot of uncertainty and unpredictability but what 2021 taught me is that self-care is not selfish! I have to be good to myself because I can't run at my best and be there for my clients if I am not taking care of myself.

So with that being said.....

I am back in full swing and am taking on new clients for 2022! 💪

11/05/2021

https://www.freshbooks.com/blog/free-work

Here is a great blog to read if you find yourself in a situation with a current or prospective client who expects you to work for free.

Please, 𝐌𝐀𝐊𝐄 𝐒𝐔𝐑𝐄 𝐘𝐎𝐔 𝐇𝐀𝐕𝐄 𝐀 𝐂𝐎𝐍𝐓𝐑𝐀𝐂𝐓 and that the client understands that anything outside of that contract is open to discussion and can be billed.

I create contracts for my clients. If this is something that you need help with, please reach out to me and I would be more than happy to get on a call with you.

How do you stop clients from expecting free work without jeopardizing your relationship? Be clear, consistent and protect yourself with the right paperwork!

07/22/2021

What in your business feels hard or like it’s not working right now? I will help the first few people with a strategy or make a livestream based on the questions :)

07/21/2021

07/20/2021