09/01/2026
The most unique Bordeaux blend on Red Mountain? We think so.
•Most Bordeaux blends are built around three or four varietals. Every once in a while, you’ll find five.
•L’inizio has been a SIX-varietal Bordeaux Mega-Blend since 2012. And since 2017, it has been 100% estate-farmed.
That matters to us. There’s a big difference between having grapes farmed for you and farming the vineyard yourself.
•When someone else farms your fruit, the season is communicated to you—the decisions, the challenges, the little changes happening in each block.
When you farm it yourself, you live it.
You walk the rows. You watch the vines respond. You make the decisions. You feel the vintage developing long before a single grape reaches the winery.
And ultimately, you taste those decisions in the bottle.
Our estate is divided into 33 unique vineyard blocks, and months before harvest we begin looking closely at which of those blocks have the potential to become L’inizio. In a given vintage, we may focus on fruit from as many as 12–13 individual blocks.
That’s what makes this wine so interesting to us.
It isn’t simply six Bordeaux varietals blended together. It’s our estate, our farming and an entire vintage brought together in one bottle.
And this CoopClub allocation gives our members the opportunity to experience that story across time.
•CoopClub Gold receives a three-year L’inizio vertical.
•CoopClub Platinum receives a six-year L’inizio vertical.
Yes… SIX consecutive vintages of L’inizio, side by side.
We’ve intentionally held bottles back from previous vintages for years so we could create opportunities exactly like this.
Not simply library wines.
A chance to taste six growing seasons. Six harvests. Six different expressions of the same estate.
We don’t know many wine clubs consistently creating experiences like this for their members.
But then again…
We’ve never been very interested in doing things the way everyone else does.
Welcome to CoopClub.
And to our lifetime CoopClub members who continue to take this ride with us…
We love you.
•coop
