03/05/2026
Last week, SCEA met with our own Brooke Plack leading our Business Brief.
Brooke is the owner and founder of Empire Kids, Connect Kids, Empact One Foundation, The Space, and a podcast helping individuals navigate their personal growth. This empire was not built without a lot of hard work, long hours, passion, failures and good luck.
Brooke comes from a hard-working blue-collar background. Her dad moved to Bryant to sell cars for Landers
Oldsmobile and her grandparents owned a legendary speedway in Centerville. After graduating high
school in Bryant, Brooke went to the U of A where she cheered for the Arkansas Razorbacks. Brook received a degree in business and moved back to Bryant to work in the IT field. After a short while she recognized that IT was not her passion so she started on a journey to find her passion.
She chose to get an education degree and became a teacher. While teaching she was also the cheer coach at Bryant Middle School. These two opportunities laid the ground work for her to teach cheer and affect the lives of hundreds of kids.
In order to meet the needs of her small family Brook began coaching cheer students after hours in her garage. This “extra money” quickly grew into a large business. She rented space in the back of McClure Fitness, out grew that so she moved next door to the Luigi’s all while still teaching at Bryant. In about a year and a half (2015) she took the leap and became a self-employed business owner. Within the next few years, Brook purchased the building next to 10 Fitness and the old Ranch and Rider building.
Brooke has faced many defining moments, but none more providential than COVID. Prior to COVID, Brook
owned the building that was next to 10 Fitness. This building held her daycare. Shortly before COVID she looked at the numbers and determined that moving the daycare onto the main campus would save thousands of dollars. So, she decided to move the daycare onto the main campus and sell that property.
The move allowed Brook and Empire Kids to weather COVID.
Since COVID, Brooke has expanded the campus, built a new facility, started a non-profit to help under privileged kids stay in sports and prepare for their future, and she opened a unique office space sharing environment in downtown Benton. She also started her podcast Navigating Personal Growth where she
shares the lessons she has learned from both failures and successes in her life. The podcast is possibly her crowning achievement and is helping her personally prepare for the future.
Empire Kids currently employees 48 people, serve 800 kids in program and 103 in the child care center.
Brooke has a true passion for people and for children. She has a talent for starting and building a business
and she has boundless energy. But, most importantly she keeps a laser focus on her dream and her vision. If
something fails, she works harder and looks closer until she finds success. A lesson we all need to embrace!
Such an asset to us and our community! Thank you, Brooke!