12/19/2021
Whenever I ask companies why you don't sell products to some certain American retailer, the popular answer is "I don't have the buyer's contact information!" Then, I would ask follow up questions like this "If I gave you the buyer's contact information now, how soon would you reach out to the buyer?" 90% of the time I would get the answer like "Well, we are not ready yet because...." Sound familiar? Many average sales have been using the convenient excuse of "lack of buyer's contact information" and not to take action and grow their business. As long as they let the buyer's contact information to keep them from moving forward, they will remind average, or not so good, sales.
When you really think about this, is the contact information really the reason that they don't reach out to the customer? I don't think so! There are many things to get prepared before they reach out for a successful sales meeting. Let me just list some important factors for a successful sales meeting and see if you agree with me:
A great product (note, just a good product is not good enough)
A well flowed presentation with executable marketing strategy (Did you practice your presentation?)
A well prepared logistic plan
An informative market trend
Let me just stop here. How many suppliers do you think have all these prepared but can't get the buyer's contact information? I think the chance is zero! If any supplier would do that much homework to get them prepared, they WILL find the way to get the buyer's contact information! I share this to remind you not to let lame excuses like this holding you back from moving forward. I have met so many people who didn't learn their way of calling on retailers right, so they wasted so much resources on things are not important. That's ok, here is their chance to fix that. I will host a seminar in Taipei next March. I want to give people a chance to grow their business and profit margin. If you want to challenge yourself and no more excuses, press the link below and join me in Taipei next March! Seats are running out, hurry!
https://coachchen.com/zh/how-to-sell-in-the-us-seminar/
