Growth Suite

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For whoever needs to hear this, it's ok to rest when you're tired. When your car is low on gas, you add more fuel, you d...
06/28/2023

For whoever needs to hear this, it's ok to rest when you're tired.

When your car is low on gas, you add more fuel, you don't drive it until it can't drive anymore otherwise you won't get anywhere.

Recharging yourself is productive.

People don't necessarily have shorter attention spans, they have a lower threshold for mediocre things vying for their a...
06/27/2023

People don't necessarily have shorter attention spans, they have a lower threshold for mediocre things vying for their attention and are quick to move on if something isn't relevant, practical, or timely for them.

So forget about Short Form vs Long Form content in your marketing, and focus on creating content that will be perceived as valuable by your target market.

If you have a big drop off in your marketing campaigns, it’s likely one of these two things:1. Check your tech and that ...
06/20/2023

If you have a big drop off in your marketing campaigns, it’s likely one of these two things:

1. Check your tech and that everything is working properly

2. Make sure every step of the customer journey is aligned so what they were interested in initially is congruent throughout

3 simple marketing strategies that anyone can do: 1. Be helpful to people who might need your services in the future.2. ...
06/14/2023

3 simple marketing strategies that anyone can do:

1. Be helpful to people who might need your services in the future.

2. Collaborate with likeminded, adjacent businesses.

3. Contribute to relevant communities to help raise all ships.

01/26/2023

What does this ancient Incan principle have to do with your modern marketing?

I first learned this particular word from Jim Fortin 🙏 but it's something that becomes so obvious and natural once you have it articulated in your mind.

Whether it's in your life or business (even better if you align those two things)

🥊 Punchline: Give value to the world with an open heart to create expansion

You can't withdraw from an empty relationship the same way you can't withdraw from an empty bank account...That's why Mo...
01/24/2023

You can't withdraw from an empty relationship the same way you can't withdraw from an empty bank account...

That's why Modern Marketing Principle 2 is "Value First"

Not coincidental timing that Alan Hennessy chose this quote of mine in his new book that I posted yesterday, about 'the money is not in your email list, it's in the relationship you build with your list"

If you're a business owner marketing your own business, unless you are literally the top business already in your industry (classic 'immutable law of marketing'), being self-aggrandizing is not going to work.

Instead, you need to:
1: show up for your market
2: serve and add value to the relationship to earn the future exchange of business opportunity

This week's YouTube video goes into more detail on this Value First mentality, let me know what you think

https://youtu.be/nXAeD4XvG9Q

Sometimes I say some pretty smart stuff 🤷 MAJOR congrats to .ie for his new book, “Solving The Digital Marketing Jigsaw ...
01/23/2023

Sometimes I say some pretty smart stuff 🤷

MAJOR congrats to .ie for his new book, “Solving The Digital Marketing Jigsaw Puzzle”

And I’m so grateful to have a case study and quote featured as part of his teachings 🙏 🙏

If you’re new to digital marketing and trying to figure out all the moving parts, check out this book.

Great foreword by our friend and marketing genius , too!

01/10/2023

If you're still marketing the old way, it's time to make the switch.

The BIGGEST question everyone in your market is thinking about, whether consciously or subconsciously, is

"What's In It For Me"

That's why you need to start making Customer-Centricity the biggest fundamental element in everything your business does:

Customer-Centricity is about flipping the way you think and talk when it comes to your marketing and all of your communications. But not just that.

Also your products, and the way that you develop your business.

Customer-centricity puts your customers and your target market and your ideal audience at the focal point of everything that you do.

So when you start creating things, whether it's products or programs or marketing messages, whatever it is, you want to make sure you're thinking from your customer's perspective and their point of view.

Dive deeper on the full video and article here - https://thegrowthsuite.com/modern-marketing-principles/

First YouTube video is out 🕺⁠⁠The old way of marketing is dead, and Modern Marketing is your path to success.⁠⁠No more f...
01/10/2023

First YouTube video is out 🕺⁠
⁠
The old way of marketing is dead, and Modern Marketing is your path to success.⁠
⁠
No more fear based, self-aggrandizing, overhype 💩…⁠
⁠
These 5 modern principles will change the way you approach marketing for the better (and feel good about it).

First YouTube video is out 🕺The old way of marketing is dead, and Modern Marketing is your path to success.No more fear ...
01/10/2023

First YouTube video is out 🕺

The old way of marketing is dead, and Modern Marketing is your path to success.

No more fear based, self-aggrandizing, overhype 💩…

These 5 modern principles will change the way you approach marketing for the better (and feel good about it).

Check it out here - https://thegrowthsuite.com/modern-marketing-principles/

Humanizing your brand is more important than ever. AI content is here and growing every day. How can you compete with sh...
01/03/2023

Humanizing your brand is more important than ever.

AI content is here and growing every day.

How can you compete with sheer volume that will be flooding the market in 2023?

By standing out with your personality.

By creating a connection with your audience.

By developing an authentic relationship with your target customers.

This is no longer an option. It is mandatory.

Start by telling more stories about your life and experiences (and relate them back to your business and lessons for your audience that are relevant). Share more behind the scenes, let people know who you are outside of just your work.

Post pictures of yourself and your team and your customers.

Put out selfie / direct to camera videos talking with your community.

Get to work.

Great time shooting an episode of and hanging with and today. Awesome studio for content creators in NJ to check out
09/28/2022

Great time shooting an episode of and hanging with and today. Awesome studio for content creators in NJ to check out

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Bergen County, NJ
07601

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