Catalyst Experiential

Catalyst Experiential Catalyst EX is an experiential entrepreneurship, design, & consulting studio with intensives & a mastermind.

Catalyst Studios is a creative brand photo/video studio in Berkeley

This   💎quote is simple yet profound… it represents a small significant paradigm shift in how brands   & the crux of tha...
12/16/2021

This 💎quote is simple yet profound… it represents a small significant paradigm shift in how brands & the crux of that is
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by 💡✨

The Lady behind the Biz's...
12/16/2021

The Lady behind the Biz's...

💡Service biz’s & Thought leaders need all 4 of these key P content categories. 👉🏼 PILLAR is your expertise trunk... it’s...
11/21/2020

💡Service biz’s & Thought leaders need all 4 of these key P content categories.

👉🏼 PILLAR is your expertise trunk... it’s substantive writing or video series establishing your authority & approach. Core content about your core topic. (Original frameworks also go in here)

👉🏼 PROMOTIONAL is highlighting a specific deal or offer

👉🏼 POSITIONING & Priming content is your regular social media content... sharing your ideas, values, stories, & tasters of your core content. Your podcast, blog, & YouTube videos mainly fall under here. Your placing yourself where you want to be via your content.

👉🏼 PARTICIPATORY content is not passive or consumptive... it’s Experiential. It’s actually sinking your teeth in & benefiting directly from the material. This is key for higher priced services & transformational programs. A signature workshop is prime example of this. (Masterclasses & challenges fall in here only if they really do engage people IN an experience vs talk at them.)
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Which one are you wanting to focus on developing more or refining?
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For me I’m still establishing some pillar content around my methodology & my content models like this.
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Leaning into video this year has been a growth-full, scary, powerful choice. 📸Being willing to get in fromt of & behind ...
11/17/2020

Leaning into video this year has been a growth-full, scary, powerful choice.
📸
Being willing to get in fromt of & behind the camera & behind my own messages & skillsets.

I’ve learned a Ton & am eager to apply the knowledge & skills to benefiting more awesome clients in 2021.
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👉🏼 have you been leaning into video?
Do you want/plan to?

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11/17/2020

💎 Love the Journey. 💎
Your brand/biz can always be optimized & grown more. There’s always exciting tools, projects & opportunities on your horizon.
👌🏼 so savor wherever you are now.
Even if your ego doesn’t like it.

I notice there’s a push kind of hustle that has rush & stress baked into it.
There’s also a kind that comes from a deeply aligned place & has levity, gratitude & Grace.
👌🏼 that’s the kind of productivity I want for you.

Drop an emoji or 3 that represents how your work in progress is currently feeling.

🤓🙌🏼

Does this qualify me as obsessed? —> Since these 7 branding books are among the ones I’ve read in the past few months al...
11/12/2020

Does this qualify me as obsessed?
—> Since these 7 branding books are among the ones I’ve read in the past few months alone. 🤓

💡Branding is a fascinating topic taken as a whole because within it there’s psychology, mythology, design, emotion & experience... & visual storytelling.
I’m loving learning the different frameworks & approaches so my own work builds off the brilliance of these thought leaders. 💡✨

👉🏼 are you reading anything good at the moment?
Do tell.

A refreshing way to view & frame the times we are in.'Splendidly disturbing times' are not comfortable... but comfort is...
11/05/2020

A refreshing way to view & frame the times we are in.

'Splendidly disturbing times' are not comfortable... but comfort is not a great ally of Growth.

We grow into more of our potential when we are shaken & cracked open.
We get clear what is most important to us when faced with the antithesis of what we stand for.

This year has been revelatory in some disturbing ways.
These times are trying to make warriors out of us.

Some days we will step up & be bold & strong.
Some days we need to hold our grieving hearts gently.

Art by Holly Sharpe

#2020

Anyone else love a Venn diagram?     Here’s a glimpse of me translating a venn sketch into A digital asset. 💡 Making ide...
11/04/2020

Anyone else love a Venn diagram?

Here’s a glimpse of me translating a venn sketch into A digital asset.

💡 Making ideas useful via visuals is one of my greatest gifts/joys.

I suggest trying this:

👉🏼 boil a concept or offer down to 3 key words & out then into 3 circles (like this example is the 3 levels of my gem)
👉🏼 ask yourself what lives at the intersection of each of these & begin to sketch this in words
👉🏼 look for what feels compelling or truly unique in there & build off That.

💡I find that more is revealed in visual brainstorming than in just brain dumping words.

Give it a try!

How do you want to make your people FEEL? 👉🏼 This quote gets to the heart of branding... because it our vibes & visuals ...
11/04/2020

How do you want to make your people FEEL?
👉🏼 This quote gets to the heart of branding... because it our vibes & visuals & words that create experience or evoke emotion that will actually make an impression & this be remembered.
(Not your menu of services or logo or benefit bullet points)

Which brings me back to that key question- how you want to make people feel.
This is the more feminine side of strategy.
It’s more like being a Hostess.

Have you given this much thought? I’d love to hear your answers.

Brand photo shoot at HQ for this amazing woman &   powerhouse  💓
11/01/2020

Brand photo shoot at HQ for this amazing woman & powerhouse
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10/28/2020

My name is Audette & I’m a Bookaholic.
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As an idea connoisseur I spend a lot of time diving, skimming, sifting & harvesting bright ideas.
Ingesting others insights helps me slowly synthesize & articulate my own. The juicy wisdom dropped in the pages drops me into my own.

Can you relate?

Ideas aren’t really currency & property... it’s a sea you can swim in. Bring a net & collect some especially shimmering ideas.
My Evernote is full of it.
💡I think I’ll take the live book squeeze videos I was doing & pre-record em so I can share some of the tidbits from my polyamorous love affair with optimization & branding books especially.
I’m gonna chill on the Netflix for a bit & be a book worm.

👉🏼 have you found a way to share from your fave books?
How?

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