02/26/2026
On February 17, the world lost a legendary civil rights leader: Reverend Jesse Jackson. He urged us all to “keep hope alive” and dedicated his life to the civil rights movement, advancing economic justice, expanding access to healthcare, and defending human rights with unwavering courage.
As we honor his extraordinary legacy, we invited our founder, Mal Warwick, to share his reflections on MWD’s management of Jesse Jackson’s direct mail fundraising program for his historic 1988 presidential campaign — a moment that embodied hope, possibility, and the enduring belief that progress is always within reach when people dare to demand it.
Read Mal's post: https://www.mwdagency.com/blog/jesse-jackson-s-secret-weapon/