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06/05/2026

Many organizations are rethinking how they manage branded merchandise, recognition, uniforms, events, and company stores.

This conversation with HALO CEO Jim Hilt explores some of the trends driving that shift and where the industry is headed next.

Interesting read for anyone responsible for brand, marketing, HR, procurement, or employee experience.

HALO has always been a company that helped shape this industry. What's exciting now is where it's headed next. Our CEO, Jim Hilt, sat down with PPAI - Promotional Products Association International to talk through HALO's next chapter — how the company is moving from transactional products to syste...

06/04/2026

Uniforms are evolving from a functional necessity into a strategic extension of the brand.

HALO's latest Uniform Trends Report highlights six trends shaping the future of employee apparel. I'm sharing a preview in this article.

With expanded uniform expertise and resources at HALO, we're helping organizations create programs that balance employee experience, functionality, and brand expression.

If you'd like to explore ideas for your organization, let's connect.

Explore six trends shaping modern uniform programs, from performance comfort and modular layering to employee experience and brand storytelling.

06/03/2026

America250 is shaping up to be one of the biggest brand moments in decades.

With just weeks to go, companies across the country are finalizing plans for customer events, community gatherings, employee celebrations, and the merchandise that brings those experiences to life.

If America250 is part of your plans, now is the time to start the conversation. I'd be happy to share ideas and help bring your vision to life.

Celebrate America’s 250th Anniversary with patriotic merchandise designed to showcase your brand and honor the moment.

06/02/2026

The strongest brands aren't built through a single campaign or touchpoint.

They're built through a connected set of experiences that people see, use, wear, carry, and remember.

New consumer research from PPAI reinforces the impact of branded merchandise when it's useful, relevant, and thoughtfully executed:

• 48% of consumers said it led them to look up a brand
• 39% said it led to a purchase

When brand expression becomes part of everyday life, it does more than generate impressions. It helps create lasting connections with customers, employees, and prospects.

Take a look at the research below. If you're thinking about new ways to bring your brand to life, let's connect.

PPAI's Consumer Study reveals insights into the logic behind when and why an end user might throw away a branded merch product.

05/29/2026

Summer is one of the best times of the year. ☀️

School’s out. Family vacations. Pool days. Grill nights. A little more breathing room.

But for a lot of brands, it’s also when Q4 planning quietly starts taking shape.

Holiday gifting. Football season campaigns. Customer sends. Events. End of year experiences.

The brands that feel the most prepared later usually started the conversation now.

Let’s get ahead of it while there’s still time to do something creative with it.

05/28/2026

Most companies spend a lot of time thinking about digital.

But the brand experience doesn’t stop there.
Where it often breaks down is in the physical world. Events, onboarding, client touchpoints.

This is a good take on how to think about it differently 👇
https://halo.com/why-branded-merch-is-one-of-your-most-underused-brand-experience-channels/

If you are looking at how your brand shows up beyond digital, happy to compare notes.

A strong brand experience goes beyond digital. See how branded merch can reinforce your brand across customer and employee touchpoints.

05/27/2026

Still thinking about the energy from House of HALO. Great conversations, incredible creativity, and a lot of momentum heading into what’s next.

The final day of House of HALO closed the week in an unforgettable way. The day began with leadership taking the stage to build on the week’s conversations, announcements, and momentum while sharing a deeper look at what’s ahead for the business and seller community. Attendees then took part in ...

05/26/2026

With Memorial Day marking the unofficial start of summer, there’s still time to make the most of it. ☀️

Poolside merch, resort vibes, team events, travel gear… the best brand experiences feel less like giveaways and more like part of the experience itself.

The best summer campaigns don’t happen last minute. If you’re still planning, now’s the time to start pulling things together while there’s still plenty of time to get creative and make it all happen smoothly.

05/14/2026

Pride is more than a moment. ✨

It is about visibility, inclusion, connection, and creating spaces where people feel seen and valued.

Pride thoughtfully and authentically through experiences, recognition, and branded merchandise that reflects real support, not just seasonal messaging.

Pride doesn’t end in June. Learn how to create branded merchandise people actually keep and carry forward every day.

05/13/2026

Branded merchandise programs are becoming increasingly digital.

From company stores and gifting platforms to uniform ordering and limited-time campaigns, organizations are looking for more connected ways to manage branded merchandise across teams, locations, and initiatives.

The real challenge is not just product selection. It is creating a streamlined experience that connects technology, logistics, creative, and fulfillment in a way that is easy to manage and built to scale.

Interested in how organizations are modernizing their merch programs? Send me a note. 👋

Let HALO Branded Solutions help your business establish a custom online company store for your audience. Click here to learn more.