10/17/2026
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Before social media became the shopfront for everyone’s career, I was behind the lens at Les Mills Asia Pacific events in Sydney, photographing some of the biggest names in the fitness industry.
It was one part of a career built on experience, relationships and working across industries long before an online following became a measure of professional success. Social media shows people what you want them to see. Your body of work shows them what you’ve actually done.
There’s a difference. Let your work and receipts do the talking for you.
Remember, never curate an image of success; build something you can actually stand behind & showcase the receipts.