08/10/2026
Korean brands are having a moment in the US.
K-beauty is on the shelf at Target and Costco. Korean snacks, drinks, and sauces are jumping from H-Mart into mainstream retail. The demand is real, and it's accelerating.
But getting a product that's loved in Seoul onto US shelves is a different game than making it. Landing at a US retailer means navigating UNFI and KEHE, Walmart Retail Link, 3PL and warehousing, forecasting, and a maze of deductions and chargebacks that quietly eat your margin.
Most brands don't stall because the product isn't great. They stall because the back-end operations can't keep up.
That's the part we love.
Spring Sisters runs supply chain and retail operations for growing CPG brands, with teams across the US, Hong Kong, and the Philippines — so we can sit on both sides of the ocean. If you're a Korean brand eyeing the US market (or already here and buried in the operational side), that's exactly what we do.
Bringing something great to the US? Let's talk supply chain.