06/01/2026
Last week, Tim attended the USGBC California Green Building Conference. One of the takeaways from his time in Berkeley came from an unexpected source: a thoughtful school project on greenwashing by 15-year-old Lucy, the daughter of longtime friends. See her project in our newest blog post — a reminder that the future of sustainability is already taking shape.
We are inspired by the creativity, scholarship, clarity, and usefulness of 15-year-old Lucy's work, exploring how companies can sometimes present themselves as environmentally responsible without taking meaningful steps in practice.