09/15/2026
Congratulations to Reno Rodeo Foundation! 👏
What an amazing and deserving cause!
Congratulations to the Reno Rodeo Foundation — a 2026 Allegra FootPRINT Fund recipient!
Most people know the Reno Rodeo. Fewer know that since 1986 it has carried a foundation alongside it, with one goal: that every child in Northern Nevada feels valued, supported, and never forgotten.
Here's what that looks like across 14 counties.
When a child is removed from their home and enters foster care, they often arrive with nothing. The Denim Drive gives them brand-new clothing, shoes and essentials — 4,258 kids so far, more than 2,100 of them on a personalized shopping trip of their own.
When a child has to sit through a family court proceeding, the Reading Rooms give them somewhere to be a kid instead. 5,759 books and more than 2,500 ranch-themed stuffed animals, in courthouses where nobody wants to be.
Rodeo Wish creates experiences for children facing serious medical, mental and developmental challenges — nominated by the people who care for them.
And the scholarship program has awarded 367 scholarships totaling $1.1 million, helping Northern Nevada students — foster youth especially — reach college, trade school and independence.
All told: $8.86 million invested in Northern Nevada children and families.
We're proud to put our design, print and signage behind that work this year.
Two ways to help:
→ Watch for the Denim Drive. It returns this fall, and new jeans, shoes and essentials go straight to kids entering foster care. Easiest possible way in.
→ Give or get involved. renorodeofoundation.org
About the FootPRINT Fund: each year Allegra Reno awards marketing dollars — design, print, signage and mail — to Northern Nevada nonprofits whose work deserves to be seen by more people. Know an organization that belongs on next year's list? Tell us in the comments.
