Engage to Inspire Marketing

Engage to Inspire Marketing You deserve a more personalized level of marketing.

After working at traditional ad agencies for most of her career, Margie Zalk Enerson knew there had to be a better way of collaborating and delivering smarter thinking to her marketing clients.

Geico brings back its iconic caveman:
12/22/2023

Geico brings back its iconic caveman:

A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline.

You have to do whatever it takes to reach your key demographics:
12/14/2023

You have to do whatever it takes to reach your key demographics:

Following July’s congressional hearings on UAPs, the snack brand and AOR Tombras devised outdoor ads that allegedly can only be read by aliens.

Trends to watch for in 2024:
12/11/2023

Trends to watch for in 2024:

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

Domino’s is Plowing for Pizza
12/06/2023

Domino’s is Plowing for Pizza

Chief Brand Officer Kate Trumbull explained how the chain’s latest effort shows off an “experienced by few, seen by many” ethos.

What's your brand's story?
12/01/2023

What's your brand's story?

Learn why sharing your business's origin story is a power move that no other brand can replicate, with guidance on the art (and science) of storytelling.

How some marketers looked to the past for inspiration in 2023
11/30/2023

How some marketers looked to the past for inspiration in 2023

Brands faced a preponderance of global challenges this year and opted for a familiar playbook as the industry arrives at a crossroads.

Big sales for Cyber Monday:
11/29/2023

Big sales for Cyber Monday:

Digital sales during the holiday grew 9.6% year over year as shoppers embraced mobile and buy now, pay later.

“We’ve seen a big increase in omnichannel shopping, not only among younger generations but among older generations as we...
11/22/2023

“We’ve seen a big increase in omnichannel shopping, not only among younger generations but among older generations as well.”

Retail sales and seasonal budgets this year are expected to rise, but consumers anticipate buying fewer gifts with less bang for their buck.

These 12 campaigns demonstrate how brands are celebrating the holiday season in 2023 — and what they could have planned ...
11/21/2023

These 12 campaigns demonstrate how brands are celebrating the holiday season in 2023 — and what they could have planned for the new year.

Brands are approaching advertising in a variety of ways during a period when economic uncertainty has replaced pandemic-era concerns.

Use these tips to make sure your emails get read, not deleted:
11/20/2023

Use these tips to make sure your emails get read, not deleted:

Some helpful tips for your email marketing approach. 

“A brand or product that really will resonate with consumers is when they have the perfect combination of addressing the...
11/15/2023

“A brand or product that really will resonate with consumers is when they have the perfect combination of addressing the technical, functional and emotional needs of the consumer”

The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

A quick look at what we share and why
11/13/2023

A quick look at what we share and why

The insights include a breakdown by generation and could support your marketing outreach. 

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