Peak Marketing Insights Consulting

03/29/2020

Don't forget to check your digital strategy call to action. If you are prompting prospects to register to visit campus, consider altering this to a virtual event, webinar, etc.
https://www.peakmarketinginsights.com/blog/2020/3/28/a-time-and-a-placepart-2.

You’re still running 100 mph in reaction to the Coronavirus impact on your campus operations. While your digital strategy might not be the first priority on your mind, you might want to consider the call to actions in your digital ads. Students, faculty, and staff are likely working remote to comp

03/17/2020

Sometimes you need to intervene on your CRM automations, otherwise you'll end up inviting prospects to on-campus events when you've moved to a remote work environment and online learning. Know you audience and your environment, and adjust as needed.

There is a time and place for automated content to be interrupted. Now is that time. If you have communciation automations running now inviting prospects to campus events, evaluate the need based on the global health crisis. If your campus has moved to online learning, and altered work schedules

03/17/2020

https://www.peakmarketinginsights.com/blog/2020/3/16/a-time-and-place

10/14/2019

2019 average email open rates in higher education is 19%. The average CTR in higher education is 2.8%. Consisting surpassing the average and gaining the conversions you seek is challenging. We have been collaborating with partners to boost these numbers and rethink communication plans for today's consumers. Contact us if you'd like to brainstorm ideas to move your metrics.

09/19/2019

Can one report inform all your efforts? Absolutely not. But sometimes it's enough to get the conversation started and create momentum. We believe Peak has the ability to help create the momentum.

One and done?  That essentially is what we were asked recently. Is one report informing the alignment of academic programs, and recommendations for marketing enhancements, enough to fuel a university forward for 2, 3, 4, 10+ years?  The short answer is, n

02/12/2019

https://www.peakmarketinginsights.com/blog/2019/2/12/converge-2019the-countdown-is-on

Looking to escape the cold? Warm up in Atlanta, GA with the Converge 2019 conference focused on marketing and communication in higher education.

While most of the country is counting down the days until Spring officially starts (36 days from this post in case you wanted to know), we are counting down the days until Converge 2019 in Atlanta, GA. Higher education marketing professionals will converge in Atlanta next week to share what’s hot

02/07/2019

Struggling to create a great communication plan? We have some quick tips to help you out.

Everyone wants know what it takes to have an amazing communications plan. Well now, the secret is out and is summarized with one word, listen. That’s correct, don’t do anything until you start listening to the audience, enrollment metrics, the industry, and your competitors. We tested this theor...

10/18/2018

https://www.peakmarketinginsights.com/blog/2018/10/16/are-you-targeting-the-right-audience-with-your-communication-plan

We are playing with some fun data right now, and discovering all too often, people are focusing their communication plans not the wrong audiences. When was the last time you truly stopped and evaluated the effectiveness of your email campaigns in relation to your target audience? We should chat.

It’s not what you said, it’s how you said it, and who you said it to. Communication planning is overwhelming, because there are few guidelines or resources to simplify the process.  At the graduate level, prospective students are seeking different information as they explore acade

09/19/2018

Throw your Magic 8-Ball out the window. There is a new partner in town that offers stronger support with results.

It’s all fun and games, but if it doesn’t generate results, it doesn’t matter. This week we feature a private university with approximately 10,000 students that recently applied PEAK recommended best practices and the results are stunning. Previous Challenge: A specific program at the univer

08/28/2018

Just another day in the office looking at trees....we mean, data.

There is a reality to data, and one which PEAK consultants are familiar with, some individuals are overwhelmed by numbers.  So, we limit the “data-dump” and only share relevant insights to inform a recommendation. We frequently use the line,  “I see trees.” &n

08/23/2018

PEAK blogs are meant to offer quick tips and insights that allow you to do your job better.

VIEWS FROM THE PEAK