06/05/2026
One of the most common things we hear from IT services founders before a transaction? They’ve already formed a number in their head: usually based on what a friend told them.
“My buddy sold his MSP for 4x revenue.”
The problem is it's missing every piece of context that makes a deal what it is: the size of the business, the quality of the revenue, how long the company had been growing, whether there was a management team in place.
Several myths follow founders into the sale process. On this week’s Shoot the Moon, Ryan Barnett, Mike Harvath, and Matt Lockhart broke down the ones they hear most, from PE vs. strategic debates to earnout fears to market timing.
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