Mike Mulkey:Restaurant Consultant

06/28/2024

After three decades in the restaurant industry, I've observed some harsh realities. Consumers cook more at home, competition is fierce, finding and retaining skilled staff is difficult, and rising food and supply costs threaten profitability. Many owners burn out or shut down. If you're facing these challenges, know that it's not your fault. The restaurant game has changed, but there is a better way. The restaurants I've partnered with are thriving, reducing costs, increasing sales and profits, and attracting top talent. You have two choices: continue down the same unsuccessful path or take charge and install systems to improve your business with my help.

06/03/2024

Rising costs continue to hurt the hospitality industry.

Yet another restaurant chain is figuring out the future amid financial struggles

05/31/2024

Unless a restaurant just opened, a lack of customers often indicates a poor establishment. Good restaurants attract repeat business and positive word-of-mouth, leading to a bustling atmosphere.

05/11/2024

While self-service and technology are becoming more prevalent, don't forget that high-quality food and exceptional service will keep guests returning.

05/02/2024

Owners of restaurants should keep in mind that customers have the option of dining at home, but they choose your establishment for the experience. Give them an experience worth repeating by providing them with well-seasoned food and exceptional service.

02/29/2024

Fast-food restaurants cleverly offer a medium size to make large options appear more enticing. This is not just about variety; it's a calculated strategy to guide your choice. Try ordering a small coffee at Starbucks. They'll tell you that "small" is actually "tall".
By pricing medium and large sizes closely and sometimes changing the way they're called, the large seems like a better deal. This 'middle-option' technique nudges customers towards spending a little more for perceived better value, subtly increasing sales and portion sizes.

02/27/2024

Ever noticed that fast-food restaurants are more likely to use red than any other color? These chains often choose red for logos because red instantly grabs attention. This vibrant color stimulates the brain, sparking hunger and excitement. It's a psychological nudge, subtly increasing cravings.
Beyond just attention, red evokes speed and urgency. It encourages quick decisions, ideal for fast-food. This color psychology isn't accidental; it's a strategic marketing choice, designed to drive consumption and associate the brand with immediate gratification.