07/25/2023
LET'S TALK STRATEGIES!
3 OF 5
☆ Create an irresistible offer that solves a painful problem they know they have - Everyone wants to feel special and seen, especially in the business world. The client is doing half the work for you because of this fact. Think about your potential client & their unique opportunities for growth. Make a point to run into this prospect shortly thereafter. The conversation needs to be quick, but not rushed. "I thought about your problem of _______ the other day & I came up with a few ways to solve that by..." Deliver your ideas in plain language & quickly. Think bullet points. "Do you have some time this week to discuss these points over coffee? I think this will set you apart, it's definitely worth the conversation." Then, don't say anything, wait for their response. When you sit down to discuss your ideas with them, come prepared. Have an outline of your ideas - what they are, how they will be implemented, how long it will take, the price - have a copy of it for the client & yourself. Look sharp, speak confidently. I am not a supporter of the "hard sell". I don't believe in pressuring clients into my service. I am confident in what I provide and don't feel the need to start a business relationship with pressure. After your meeting with the potential client, ask them what they think of your proposal. Take what they have to say into consideration. If they are hesitant, you should change your plan to be more in line with the clients ideas. That being said, YOU are the expert. Know that you have to find a way to tell the client that their way has not worked so far. If you don't get a yes right there after the meeting, follow up a few days later. If you don't get a yes at all, they will most likely tell another colleague about you, your ideas, and your demeanor and that it was a pleasant experience.
☆ Earn potential clients trust: back up your claims with proof - Keep your word, don't overcommit yourself & have valid info to back up your systems & strategies. This should be very easy to anyone doing their due diligence in their field. It's a simple strategy & one that deserves to be mentioned even though it may seem like common sense.