Fahoury Ink - Content Marketing

06/18/2026

82% of buyers can spot AI-written content. And when they do, trust goes with it.

When your content sounds like everything else, it stops building trust. Here's how to keep the humanity in your brand voice. Today’s buyers are getting

06/11/2026

Rebranding and refreshing your brand are not the same thing. One is a reset. The other is smart, intentional growth. If your brand feels stale, this is worth a few minutes.

Evolve your brand’s look and messaging while keeping the familiarity and trust your audience expects.

06/03/2026

The funnel isn't dead. You're just not in it.

A collection of thought-provoking takes on the current health of the marketing funnel. It happened on an otherwise unremarkable Wednesday. A new guy

05/27/2026

The best campaign isn't the biggest one. It's the one you can actually pull off.

Big ideas don’t fail because they lack creativity. They fail because they aren’t buildable. Why ex*****on is marketing’s most overlooked advantage.

05/26/2026

05/21/2026

You don't need to own the stage to own the conversation.

Attendees make the best thought leaders. Here's why.

Before you hit the road for an industry event, take some time to map out the who, what and where of capturing multiple types of marketing content. Many of

05/15/2026

Part 3 of our AI Marketing 101 series for small businesses is up. Check it out before you let AI anywhere near your content.

Part 3 in our series on using AI in your small business content marketing efforts — creating and maintaining a unique brand voice. Part 3 in our AI

05/11/2026

State Farm knows what a "stan" is, right? 🧐

State Farm has owned stanchion pad signage for two decades. The brand finally gave it a personality.

05/08/2026

Marketing has gotten more complicated — even for small businesses. The ones seeing results aren't doing more, they're doing it smarter.

Leaders can embrace the new era by focusing on these important areas.

04/29/2026

What if the secret was to stop trying to sound professional and start trying to sound like yourself?

One of the biggest reasons professionals struggle with LinkedIn content is because they think content has to start with a perfectly formed idea. People