09/25/2026
ECONOMIC DEVELOPMENT 101 | DAY 5
What if economic development starts with YOU?
For five days, we’ve talked about building stronger economies, stronger schools, stronger communities and believing in what we are capable of creating together.
But today I want to bring it all the way down to one person.
You.
Mark C. Perna talks about helping every person develop a personal competitive advantage.
And I love that way of thinking about workforce and economic development.
Because our goal shouldn’t simply be to prepare someone for the job that’s available today.
We should be helping people build the skills, confidence and ability to create opportunity throughout their lives.
Perna describes a personal competitive advantage as a combination of:
Academic knowledge.
Technical competencies.
Professional and life skills.
Think about that.
You may learn welding, nursing, coding, aviation maintenance, accounting or advanced manufacturing.
Those are valuable technical skills.
But your ability to communicate, solve problems, work with others, adapt, listen, lead, manage yourself and build relationships travels with you wherever you go.
That’s your competitive advantage.
And this changes how we should think about economic development.
We’re not simply trying to fill jobs.
We’re trying to develop people who can compete, adapt, create, lead and build.
Because industries will change.
Technology will change.
Jobs will change.
Our communities will change.
But people who know how to learn, adapt, connect and solve problems will continue creating opportunity.
And imagine what happens when we develop that mindset across an entire community.
A child begins to understand that their future isn’t predetermined by their ZIP code.
A student discovers there are multiple pathways to a successful career.
An employee realizes learning doesn’t stop when school ends.
An entrepreneur believes an idea is worth pursuing.
A neighbor realizes leadership doesn’t require a title.
Individual competitive advantage becomes community competitive advantage.
That’s where these five days have been leading.
Economic development isn’t only about the company we recruit.
It’s about the people we develop.
The places we build.
The connections we make.
The opportunities we create.
And ultimately, whether people believe they are capable of creating something better.
Mark Perna calls for Education with Purpose and Employment with Passion.
Maybe our challenge is to take that one step further:
People with purpose.
Communities with confidence.
Economies built to last.
We are capable.
Now let’s build our competitive advantage.
Today’s question: What is YOUR competitive advantage and what are you doing to strengthen it?
Source: Mark C. Perna, Competitive Advantage Track™ and Education with Purpose & Employment with Passion®
Economic development is ultimately about people!
LandofSteel
Mississippi County, Arkansas Government