Brian Cohen of SF&P Advisors

09/22/2026

Let's take two $10 million businesses. One is doing $1.5 million in EBITDA, and one is doing $500,000 in EBITDA.

Just to make the numbers easy, let's say they're getting a 10x valuation. That means one business is worth $15 million and one is worth $5 million.

Two businesses, same business mix, basically same everything. One business is worth three times more than the other.

Which business are you?

The problem is I talk to plenty of owners, they think they're the $15 million valued business, and the reality is they're the $5 million. Don't make this mistake.

If you're even contemplating making a sale, you need to get on a call with me now before you get to market and realize you're the business that's only worth $5 million.

That is a huge difference in what could be generational money coming back to you and your family.

Call now to connect with business.

09/08/2026

SF&P has closed 19 deals so far this year - 7 of those just in the last month - and it’s not looking like things are slowing down anytime soon.

I often get asked, “How’s the market? Are buyers still paying?”
The answer is yes, but with an important caveat.

The gap between good businesses and great businesses has widened. Buyers are more selective than ever, and there are countless factors that determine what they’re willing to pay.

That’s exactly why having the right team in your corner matters.
I couldn’t be more proud of the SF&P team and the work that goes into every transaction. Every deal is different. Every owner has different goals. And every outcome requires a thoughtful strategy.

Selling your business will likely be the largest financial transaction of your life. You only get one chance to get it right, so give me a call. Let’s see where your business is valued today and what you need to do to accomplish your goals.

Call now to connect with business.

08/28/2026

Buyers ask hard questions - they speak a language they know you wont understand and try to get you on a bad day.

In our full podcast (link in the comments), Levi Torres shares his experience trying to go to market without representation, and how he quickly realized that he was making a mistake.

We then worked with Levi for years getting his numbers in order for a maximum outcome. Take it from him in the clip below.

02/14/2026

Most owners wait for a “reason” to get a valuation.

In reality, the best reason is simple: You want to know whether last year’s effort actually moved the needle.

Starting the year with a valuation gives you something to measure against - not just revenue, but quality and durability.

If you’re curious where things really stand, message me.

02/11/2026

There’s a reason industry leaders all end up in the same place — here’s why.

02/10/2026

At some point, the business stops mattering as much as who you're building it for.

02/06/2026

Think of a valuation like a compass, not a finish line.

It doesn’t tell you what to do — it tells you where you’re standing so you don’t drift in the wrong direction for years.

The new year is the clearest moment to do this. Clean numbers, no noise.

If you want that clarity, let’s get it on the calendar.

Maximizing Your Business Value BRIAN COHEN Millions in Deals. Decades of Experience. One Trusted Advisor. Let’s Chat America’s Leading Business Advisor Brian Cohen and the team at SF&P Advisors are recognized as the leading mergers and acquisitions advisors for residential, commercial, mechanica...

02/04/2026

Here’s where deals collapse — and how to protect your valuation.