John McDonald: Realtor

10/01/2026

Before Lowering the Price, Take a Fresh Look

When a commercial property doesn’t sell, lowering the asking price may seem like the obvious next step. Sometimes it is—but not always.

Before making that decision, consider:

• Were the inquiries from qualified buyers?
• What feedback followed property tours?
• Was the property reaching the right investors, owner-users or developers?
• Did buyers have the financial, lease, zoning and property information they needed?

A price reduction may not correct weak positioning, incomplete information or marketing that reached the wrong audience.

In my latest article, I discuss what property owners should review before lowering the price or returning an unsuccessful listing to the market.

Read the article: Crerealtor.net/insights/before-reducing-the-price

If selling is still your goal, I would be pleased to provide a complimentary Commercial Property Sale Review. A fresh perspective may help identify what needs to change.

09/24/2026

**Commercial Property Listed but Didn’t Sell?**

When a commercial property fails to sell, the first reaction is often to lower the price. Sometimes a price adjustment is appropriate—but price may not be the entire problem.

It may be helpful to ask:

• Were the property’s strongest features clearly presented?
• Was it marketed to the right investors, owner-users or developers?
• Did buyers receive enough information to evaluate the opportunity?
• Did the marketing extend beyond online exposure and signage?

A fresh, objective review may help identify what prevented buyers from acting and what should be changed before returning the property to the market.

If you own commercial property in Broward or Palm Beach County and selling is still your goal, I would be pleased to provide a complimentary Commercial Property Sale Review.

Learn more:
https://www.crerealtor.net/property-owners/commercial-property-didn-t-sell

*Photo of a commercial property I previously represented.*

07/30/2026

Before You Relist: The Biggest Mistake Commercial Property Owners Make

Many owners believe the answer is to relist the property as quickly as possible.

But if nothing has changed, why would the result?

Before putting a property back on the market, it's worth asking:

• Did we reach the right buyers?
• Was the property positioned effectively?
• Did we learn from buyer feedback?
• What can we do differently this time?

A fresh strategy—not just another listing—can make all the difference.

If your commercial property recently came off the market and you're wondering what to do next, I'd be happy to provide a confidential Commercial Property Sale Review and share a second opinion.

Sometimes one conversation is all it takes to uncover a better path forward.

07/24/2026

Why Multifamily Properties Don't Sell

When a multifamily property doesn't sell, many owners immediately assume the asking price was too high.

Price is certainly important—but it's rarely the only reason.

In my experience, unsuccessful multifamily listings often come down to one or more of these factors:

✔️ The investment story wasn't clearly communicated.

✔️ The property wasn't marketed to the right investor audience.

✔️ Buyers couldn't easily identify opportunities to increase value.

✔️ The financial information didn't answer the questions serious investors ask.

Multifamily buyers don't purchase buildings—they purchase future income, cash flow, and potential return on investment.

The better that story is presented, the more interest a property is likely to generate from qualified buyers.

If your multifamily property didn't sell the first time, it may be worth taking a fresh look at how it was positioned in the marketplace rather than assuming the market itself was the problem.

Have you ever wondered why two similar apartment properties can receive very different levels of buyer interest?

For more insights on commercial real estate and investment strategies, visit CRERealtor.net.

05/14/2026

Small multifamily properties — duplexes, triplexes, and fourplexes — remain a powerful path to long-term wealth. They deliver steady monthly income, appreciation, leverage, and attractive tax benefits while keeping investment scale manageable. Ready to learn why they’re a smart choice for new and experienced investors? Read the full post: https://wix.to/JXzsAWl

03/22/2026

Quick commercial real estate tip:

Residential properties are usually valued based on comparable sales.

Commercial properties are valued based on income they can produce.

That’s why two buildings that look very similar can have dramatically different values.

03/18/2026

Many business owners think they’ll save money by negotiating directly with a landlord instead of working with a broker.

In commercial real estate, that approach often costs more.

Leases involve far more than just rent — things like escalation clauses, operating expenses, and renewal options can have a huge financial impact.

For more specifics, please visit:

A tenant-rep broker helps commercial tenants uncover concessions, negotiate better lease terms, and reduce total occupancy costs. Before signing your next commercial lease, make sure someone is protecting your interests.

01/29/2026

Commercial vs. Residential Real Estate Value: Why the Math — and the Broker — Matter
Confused about how commercial value differs from residential? This short read breaks down the valuation methods, common seller mistakes, and why choosing the right broker can protect — or cost — you thousands. Read the full article: https://wix.to/JdlcH8j

01/22/2026

Sharing for anyone who may find this helpful.

Part 3 -Struggling to sell your small multifamily property? You might think it's about exposure, but the truth could surprise you! 🚫📉 Discover why broad marketing might be creating more noise than real offers! Learn more: https://wix.to/fWOxzw1

01/21/2026

Part 3 -Struggling to sell your small multifamily property? You might think it's about exposure, but the truth could surprise you! 🚫📉 Discover why broad marketing might be creating more noise than real offers! Learn more: https://wix.to/fWOxzw1