02/14/2015
"While we cannot claim that there is a causal connection—that sustainability performance directly enhances brand strength the persistence of this relationship over time strengthens our belief that investments in sustainability could help drive positive changes in brand value."
We agree: business practices = Brand strength.
Let us tell you how!
By Bahar Gidwani Two years ago, CSRHub and Brand Finance collaborated on a study about the relationship between Brand Finance’s Brand Strength Index (BSI) and CSRHub’s corporate social responsibility (CSR) metrics. We found a correlation of 28% between these factors for a set of ...