04/30/2026
I'm going to say something your mentor probably hasn't.
Word-of-mouth is not free.
It is one of the most expensive ways to run a business.
You get a flurry of referrals in March. Nothing in April. A feast in May. Crickets in June.
So in June, you panic.
You discount a package to close a deal. You take a client you knew wasn't a fit. You feel the pit in your stomach every Monday morning.
That is the hidden price you're paying for "free."
It is not a market problem. It is a system problem.
Name ten people who already know you and love you. Send each of them ONE text that teaches them exactly who you help and what trigger to listen for.
That's it. That's the whole pattern break.
How many months out of the last 12 felt like feast? And how many felt like famine? Drop the numbers in the comments 👇