Align Therapy Shop, 1614 W. Jefferson Street, Boise, ID (2026)

05/29/2026

And by the way, this is no accident.

This is what happens when therapists learn how to:
→ position themselves so private pay clients actually choose them
→ build visibility that brings in consistent inquiries
→ raise their fees + stop relying on insurance to make the math work

Want to become one of the 10 therapists making the switch from insurance to a full caseload of private pay client in just 90 days?

The Private Practice Lab is where you want to be.

Comment SCRIPTS and I’ll send you the first step to get started and get:
→ the exact email to terminate from insurance panels, ethically
→ scripts for talking to clients about fee increases + insurance changes
→ objection-handling responses for “I can’t afford that” or “why don’t you take insurance?”
→ plug-and-play wording already written for you

(Or just DM me if you have questions about the Private Practice Lab. My inbox is always open for you!)

05/28/2026

“But Krysteena, my private pay rate is already $180”

But if you're taking insurance in your practice, you have to realize that your average rate goes SIGNIFICANTLY down when you have something like an $80, $90 or $100 reimbursement.

And then you can add in other things like:
→ If you ever work with couples or families, that should be at a higher rate.
→ If you're trained in something like EMDR or brain spotting, and you wanna offer like a two-hour intensive, that should be higher.

This is why I really don’t want you basing your fee on what other therapists in your area are charging.

Because you have NO idea what their business actually looks like.

You don’t know their overhead, their caseload, if they’re on insurance, or if they’re secretly burned out and BARELY making it work behind the scenes.

So if you set your fee based on everyone else’s rate, you might accidentally build a practice just like everyone else’s.

Your fee should be based on YOUR numbers.

The problem: most therapists don’t even know what their average session fee actually is once insurance gets factored in.

Until you know that number, you’re basically guessing at what it would take to replace insurance with private pay.

⬇️ Comment CALCULATOR, and I will send you my free Revenue Calculator to figure out exactly what your Aligned Fee should be. ⬇️

And follow along for Part 2 of this series — B, building a brand that makes you the undeniable choice.

[private practice therapist, therapist humor, therapy humor, psychologist, licensed psychologist, licensed psychology, therapists of instagram]

05/21/2026

STOP calling it stable if the math only works when you’re overbooked. ⬇️

If you’re making $110/session, that sounds fine on paper… until you factor in:
👉🏻 cancellations
👉🏻 denied claimed
👉🏻 extra documentation
👉🏻 and the HOURRSSS you lose chasing money you already earned.

Once you factor in the stuff that doesn’t show up cleanly on your revenue report, that “stable” insurance income starts looking a liiiitttllleee different.

Don’t believe me? Let’s walk through this logically together. Let’s use the CONVERSATIVE end.

3 hours/week of insurance admin
x 48 working weeks
= 144 unpaid hours/year

Now multiply that by your average $110 reimbursement…

That’s $15,840/year worth of clinical time lost. 🤯

And if you outsource billing?

A practice making $116,160/year with a modest 3% billing fee is paying $3,484.80/year JUST to manage the thing that’s already underpaying them.

Comment CALCULATOR ⬇️ and I’ll send you my free Private Pay Revenue Calculator so you can calculate:

→ what you’re actually making
→ what insurance is costing you
→ your average reimbursement
→ and what your practice could look like with private pay.

When you know those numbers, that’s when you can start transitioning your practice to private pay.

[private practice, therapist humor, licensed therapist, therapy]

05/20/2026

Listen, I GET why your brain assumes leaving panels will be some bureaucratic hellscape. After all, credentialing was AWFUL 😂

But most of the time, it’s incredibly simple.

The panel termination process is NOT the thing keeping you paralyzed.

The REAL fear is:
→ how to tell current clients
→ what to say to insurance companies
→ how to respond when someone pushes back on your fee
→ how to respond with a new client asks, “why don’t you accept insurance anymore?”

THAT’S the part that keeps therapists overthinking themselves out of making the move.

Which is exactly why I made the Private Pay Scripts Vault

Comment SCRIPTS ⬇️ and I’ll send you the exact wording for talking to clients AND insurance companies as you move toward a fully private pay practice.

[private practice therapist, private practice pro, therapist humor, therapists of instagram, licensed psychologist, licensed mental health counselor]

05/18/2026

Trying to speak to everyone, no.
”This therapist gets me,” matter. 😌

Comment SCRIPTS if you’re ready to leave insurance and want the exact words to say to clients + insurance companies as you move toward a fully private-pay caseload. ⬇️

05/13/2026

Which marketing strategy is ACTUALLY best for getting private pay clients? I ranked them for you. ⬇️

You do NOT need to be doing every marketing strategy you see on Instagram.

You need a brand that doesn’t look like every other therapist online

You need messaging that doesn’t sound like every other therapist online.

You need to get a lot of eyes on your business in a way that works with your life instead of turning you into a full-time content creator.

Running ads with a vague niche is basically just lighting money on fire while wondering why your consult calls keep ghosting after hearing your fee. **(**Fight me in the comments if you disagree. 😉)

I’ve seen therapists go from 30+ insurance clients a week and crying over cancellations… to fully private pay and 15-20 sessions in less than 90 days once they stopped guessing and started focusing on the right things in the right order.

I’m breaking down each of these deeper over the next few weeks, so make sure you follow along if you want to stop wasting time on marketing that’s eating your time without bringing in clients.

If you’re ready to start transitioning off insurance now, comment SCRIPTS and I’ll send you my Private Pay Scripts Vault with:

→ scripts for talking to clients about fee + insurance changes
→ plug-and-play emails to terminate from insurance panels
→ objection-handling scripts for awkward client conversations
→ templates for current + prospective clients
→ exact wording already written for you

therapist burnout, therapist income, therapist salary, how much do therapists make, cash pay therapy, out of network therapist, group practice owner, private practice marketing, therapist self employment, therapist side income, passive income for therapists, digital products for therapists, scale your therapy practice, therapy business tips, modern therapist

05/08/2026

Not only was she able to MORE than double what she was making as a school counselor, she now has time to raise her children, pour back into her family, as well as pursue her own passions, which has always been her number one priority. 🥺

THIS is always what my page has been about. Yes, we want the income goals and all of that good stuff, but we want it WITHOUT the hustle or the burnout, so that we can focus on what truly matters.

So damn proud of this student. 💛 And she didn’t even need to pretend to be someone she wasn’t. Just learning to trust herself, own what made her different, and build a practice that actually fit her life. Imagine that. 😉

Q2 is the year we stop playing small, and I’m inviting you to be a part of my community of therapists who want to love what they do AND get paid well for it.

Comment LAB if you want to learn how to build a fully private pay caseload, 2x your income, all while working fewer hours. ⬇️

therapist burnout, therapist income, therapist salary, how much do therapists make, cash pay therapy, out of network therapist, group practice owner, private practice marketing, therapist self employment

05/06/2026

These are the kinds of questions I get in my DMs alllll the damn time.

And usually when therapists ask me these things, what they’re REALLY thinking is, “I’m SO exhausted from doing all the right things and not seeing any results from my efforts.”

Because you’ve probably already done a LOT right (like, a LOT)?

👉🏻 You have a website

👉🏻 You’re on Psychology Today

👉🏻 You’ve tried posting consistently

👉🏻 Maybe even paid for ads

And still… *crickets in your inbox*.

The amount of effort therapists are putting in… without actually knowing what’s bringing inquiries in is truly heartbreaking to me.

Leaving insurance and building a full caseload of private pay clients comes from knowing:

→ what actually makes someone trust you

→ what makes them feel safe reaching out

→ what makes them say “this therapist gets me”

That’s exactly what you’ll learn inside my FREE Core Four guide.

Because if your time is limited (and honestly whose isn’t?) you need to know where to focus so your marketing actually starts working WITH you instead of feeling like another part-time job (that pays really sh*tty).

⬇️ Comment FOUR and I’ll send it to your DMs!

private practice therapist, private pay therapist, therapist business coach, business coach for therapists, marketing for therapists, private practice tips, how to get private pay clients, get off insurance panels, therapist entrepreneur, build a private practice

05/04/2026

There are enough therapists out there trying to survive this career by:

👉🏻 staying in jobs that drain them

👉🏻 undercharging because it feels “safer”

👉🏻 relying on insurance to create stability

👉🏻 convincing themselves this is just how the field works
And maybe that worked for a liiiitttllleee bit longer…

Until it didn’t. Because there’s a difference between having a therapy career, and building one that actually supports your life.

Whether you’re:

→ just starting your practice

→ ready to fill with private pay clients

→ trying to leave insurance

→ craving more support + clarity

→ wanting a business that feels simple. streamlined. supported.

There’s a next step for you here. Swipe through and find what fits.

Not sure which offer your business needs? Send me a DM and we’ll chat it out together!

If you’re thinking, “I know exactly what I need, where do I sign up?!” then the links to get started are in my bio!

private practice therapist, private pay therapist, therapist business coach, business coach for therapists, marketing for therapists, private practice tips, how to get private pay clients, get off insurance panels, therapist entrepreneur, build a private practice

04/29/2026

We aren't panic posting on Instagram, paying an arm and a leg for ads , or burning ourselves out doing all these things in marketing that leave us stressed and underpaid as part of the process of building a cash-pay private practice.

We really want regulated nervous systems, confidence in our systems, and a consistent stream of clients so there's never an empty spot on your case load. (Unless you want that. That's fine too. 😉)

So you know the WHAT, but what about the HOW? If this is what you’ve been missing, The Private Practice Lab will teach you step-by-step HOW to implement these steps to build a fully cash-pay practice in 90 days.

Comment LAB and I’ll send you the link to learn more!

private practice therapist, private pay therapist, therapist business coach, business coach for therapists, marketing for therapists, private practice tips

04/27/2026

If you’re feeling more like the therapist on the RIGHT, but you WANT to feel more like the one on the LEFT, then I’m guessing you’re already doing a LOT of the right things:

👉🏻 you got on insurance for stability
👉🏻 you built a website
👉🏻 you sometimes post on Instagram
👉🏻 you joined directories
👉🏻 you keep trying to stay visible

…so tell me how I know you’re still resentful of your practice wondering where your next cash-pay client is coming from? 👀

Nope, I’m not a mind reader. But I know this because that’s exactly where most of my students were before they started working with me.

Because most therapists skip the actual foundation. They try to fix visibility before they fix the model and systems underneath it… which is why it feels like you are getting nowhere.

Here’s what actually has to happen for you to achieve your goal of being fully cash pay by the end of June:

👉🏻 You need a private pay reframe. If insurance still feels like the only “safe” option… you’ll keep building from fear instead of strategy.

👉🏻 You need to learn how to set the right fee, and this needs to be set with actual math, not based on vibes or whatever your peers are charging.

👉🏻 You need to learn the right systems for finding and keeping cash pay clients.

When you master those core things, there’s absolutely no reason why you can’t have a full caseload of ideal clients who are willing to pay your private pay fee in your practice.

Ready to build the private pay practice of your DREAMS by the end of June? Comment LAB and I’ll send you the details!

private practice therapist, private pay therapist, therapist business coach, business coach for therapists, marketing for therapists, private practice tips, how to get private pay clients, get off insurance panels, therapist entrepreneur, build a private practice

Align Therapy Shop

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