09/08/2026
When business owners hear the term goodwill, they often assume it simply means having a good reputation. While reputation certainly plays a role, goodwill has a much broader meaning when it comes to valuing and selling a business.
Read the full blog here:
https://murphybusinessid.com/what-is-goodwill-and-why-does-it-matter-when-selling-a-business/
How much do you think goodwill should influence a business’s selling price? Comment below.
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