The Brand Influence

The Brand Influence The Brand Influence helps heart-centered businesses gain clarity, credibility, and confidence through intentional & psychology driven branding

Leo season is your reminder: You’re allowed to take up space. ☀️🦁✨This month is about letting your brand be seen not jus...
07/25/2025

Leo season is your reminder: You’re allowed to take up space. ☀️🦁✨

This month is about letting your brand be seen not just aesthetically, but energetically. Leo calls you to lead with confidence, creativity, and heart.

If you’ve been hiding behind your brand instead of standing boldly in it… this is your invitation to shift.

Swipe to view the Journal prompts that will help you tap into your bold and magnetic energy in your brand.

07/25/2025

Leo season is here, and it’s your sign to shine. ☀️🦁✨

This is the season of bold moves, unapologetic creativity, and magnetic self-expression. Leo reminds us to own the spotlight, not shy away from it, to lead with heart and let our brands reflect our deepest passions.

In your business, this is the perfect time to:
🔥 Share your story with more confidence
🎨 Infuse your brand with vibrant, expressive energy
💡 Launch something that feels soul-led and courageous
💛 Show up as the face and voice of your brand

Leo asks: What would your brand look like if you let it be seen in its full radiance?

Now’s the time to be brave, be bold, and build with heart.

Every element of Flora Botanicals' identity was crafted with intention, rooted in the essence of vibrational healing.The...
07/23/2025

Every element of Flora Botanicals' identity was crafted with intention, rooted in the essence of vibrational healing.

The Typography Story
We chose a custom logotype that mirrors nature’s duality, with soft curves that echo the delicate beauty of flower petals, balanced with structured letterforms that reflect the grounded nature of plant wisdom. The unique "a" adds a subtle spark of intrigue, much like Flora’s approach to flower essences, unexpected, refined, and energetically precise.

Color Psychology in Action
🍂 Dark Truffle reflects grounding earth tones that speak to stability, roots, and a deep connection to the physical world
🌞 Warm Sedona channels the warmth of sun-warmed clay, evoking trust, comfort, and the gentle glow of healing
🌾 Desert Sand offers a soft, neutral whisper that mirrors the quiet power of energy medicine
🌰 Cashew Butter brings a creamy, refined tone that blends accessibility with sacred elegance

The Deeper Intention
Flora wanted to embody botanical luxury without pretense, a reflection of the healing power found in nature’s most delicate offerings. Each color was drawn from the earth and bloom, chosen to represent the soul of their work, supporting emotional wellness and inner transformation through flower essences. Embossed treatments and tactile details invite presence, reflection, and reverence.

This isn’t just branding. It’s energetic storytelling through design. 🌿

Which element speaks to you most? Drop a 🌸 for typography, 🍃 for colors, or ✨ for the overall vibe.

WHAT THE MARKET DOESN'T TALK ABOUT!Here is the truth that most people overlook when it comes to owning a "successful" bu...
01/08/2020

WHAT THE MARKET DOESN'T TALK ABOUT!
Here is the truth that most people overlook when it comes to owning a "successful" business. There are so many deeper things that I have seen been the reason why businesses fall flat or they thrive.
Most of them are understanding your mindset, beliefs, and energy. It's time we shift the way business is being taught. It's time we start to bring more intention and heart into running a business.
This post was influenced by all of the businesses I have seen fallen flat vs those who have thrived. As well as, my own personal experience in running my business throughout the years.

YOU ARE THE BOSS IN YOUR BUSINESS. NOT YOUR CLIENTS OR POTENTIAL CLIENTS. You set the expectation, tone and flow of the ...
01/06/2020

YOU ARE THE BOSS IN YOUR BUSINESS. NOT YOUR CLIENTS OR POTENTIAL CLIENTS.
You set the expectation, tone and flow of the container your clients agree to be in.
I see so many women entrepreneurs feeling stuck and feeling like they have to go above and beyond when it comes to clients. To the point where get get walked all over and feel resentful and bitter. Or they just get burnt out trying to please everybody. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I am going to say this, you are in your business to provide your client with a valuable experience. It is what YOU feel is best for them because YOU are the expert. Dont let unaligned clients tell you you need to change something or extend a project out further than it needs to be.
Business is about boundaries. You have them for your wellbeing and your clients. They are trusting you to treat them with respect and give them what they are buying into. Now, the clients need to understand to respect your boundaries as a business as well. Typically all of this is clear as day when you create a contract for them and they agree to those terms. Put deadlines, container agreement and be specific as possible in your client agreements. That way it is clear on the expectations the clients will have and what you will be providing to them.
Again, you set these boundaries and they agree to them when they decide to work with you.
Boundaries are so important in business. You can fire clients that dont abide by the contract and boundaries you set. That is not wrong. It is you honoring your energy, space and time.
Stop selling yourself short ladies. Lay down the boundaries, communicate them clearly, let go of people who dont want to follow those boundaries.

WHAT IF IT DOESNT GET TO MEAN ANYTHING? What if your "hard times", "low months", "bad reviews", any "negative" experienc...
01/05/2020

WHAT IF IT DOESNT GET TO MEAN ANYTHING? What if your "hard times", "low months", "bad reviews", any "negative" experience doesnt mean anything?
When something does go our way we tend to get lost down a rabit hole of "what does this mean", "why is this happening to me", etc. When we get lost in this rabit hole we are trying to find meaning to something that we may never know. We may logically understand why someone might say mean things about you or why your having a low income month, but what if its not meant to mean what we try to make it mean.
When we go down that rabit hole we try to make this ONE experience define us. To even define our business. but what if that isn't the point?! What if the point is to look at the experience as a way to shift into a better feeling? to realize it doesnt have to mean anything or define you. To basically, learn the lesson and move on.. Not to pick up any negative feelings from that experience but to observe, learn and walk away. How does that sound? Doesnt that just sound so much better?!
Next time you're feeling low, tell yourself. this doesnt have to mean anything. and this one experience DOES NOT define who I am or how I do business.

Let's chat about Alignment. It's a pretty big "buzz word"! But what does it actually mean?! Here is my definition: Align...
01/04/2020

Let's chat about Alignment. It's a pretty big "buzz word"! But what does it actually mean?! Here is my definition: Alignment is when, what you know in your heart (soul) is what you believe in your mind, and what you say with your mouth is how you truly feel.
To put it simply, it is when what is close to your heart(or soul) is one with your thoughts, feelings, actions, and words.
So, how do you do this? How do you become in true alignment? You first need to tap into the truth that is in your heart (or soul), realign your thoughts to fully believe that truth. Then the truth will be the thoughts you will think, the words you will say, the feelings you will feel and the actions you will take. Alignment is truly when your mind, will, and emotions are behind the thing you are doing.
Now, alignment is SO important in branding and in business. Because... you are here to make an impactful business. One that helps others. To do this, you need to "check-in" to ensure you are speaking your truth from your heart (or soul) and not from a place of fear or judgment. Then everything else that follows from the logos, marketing, websites, facebook groups, etc. will be in alignment with that truth. That is what will make you magnetic. That is what will have your dream clients KNOW instantly they want to work with you. That is how you make your empire. How you will change lives. When you shift out of fear and into your truth. And yell that truth from the mountain tops. and embody that truth in your everyday life.
And, that truth, my love, will be your legacy.

Back in 2017 I had an idea of an amazing direction I wanted to go with in my business. It was nothing like anyone else w...
01/04/2020

Back in 2017 I had an idea of an amazing direction I wanted to go with in my business. It was nothing like anyone else was doing at the time. I was so excited and ready to make it happen. At the time, I had a friend who was a business coach. I remember looking up to this friend who had YEARS of experience as a coach. So, I decided to ask her for her opinion on my new direction of my business.
I distinctly remember her saying, "it doesn't make sense. You need two entirely different brands". This crushed my excitement. it made me rethink my whole direction. Because I let this one opinion get to me, I took my business into only HALF of the direction my heart was wanting it to go.
I look back at that experience now, and it taught me alot. 2 years later I am launching and taking my business in the FULL direction I wanted it to go. I no longer ask people about their opinions on my heart felt decisions. I learned to trust only my heart, soul, god, universe, spirit, etc.. I want you to know, you have all of the answers inside you. dont allow others to tell you what to do. especially if your heart is telling you something different. Follow your intuition in business. Dont invest thousands of dollars into a coach who is telling you "you must do business only my strategic way." Go with your gut. Do what feels good. What feels fun. and f*ck the rest! We didn't decide to build a business doing things we dont want to do and being told what we can and cannot do by someone else!
Moral of my story: This person gave me strength to follow my heart. Allowed me to find strength in doing things my divinely led way.

Happy freaking new year!!!! I wanted to raise a glass to all of the women who are following their dreams, who are aligni...
01/04/2020

Happy freaking new year!!!! I wanted to raise a glass to all of the women who are following their dreams, who are aligning more with their soul and busting through old patterns! May the new year be filled with expansion and following your heart 🥂

New year.. NEW BRAND!!! Ahhhhhh! It has been a whirlwind of emotions being called to change my brand name! I LOVED The B...
01/04/2020

New year.. NEW BRAND!!! Ahhhhhh! It has been a whirlwind of emotions being called to change my brand name! I LOVED The Brand Influence . It was created with the intentions to grow a large design team. And as time went on... I learned it was not aligned anymore. And then craziness happened and BOOM! Though a meditation I realized it's time to Self Brand. To shift into a personal.brand! This was something on my radar for some time but I never thought it was time. Until last week.... I am super excited for this next chapter. Look out for my podcast launch that will feature a more "raw" and "vulnerable" story of this rebrand.
And new website will be launching soon!

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