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Brand Implementation | Business Solutions Concierge

We build Growth Engines for High-ticket Coaches & Consultants to scale without Ads or expensive Lead Generation.

09/04/2026

BSG Connect | Curiosity Can Open a Door Before You Ever Say a Word

“What is this?”

That might be one of the most valuable responses your marketing can create.

In this part of my conversation with Dean Stanzel, we talked about the power of curiosity and what happens when you give someone something they simply aren’t expecting.

Because at the end of the day, there’s still a little kid inside all of us.

We see something unusual.

We pick it up.

Turn it over.

Try to figure it out.

Maybe show it to someone else.

For a moment, the pattern has been interrupted.

And that moment matters.

Dean’s 3D-printed cards aren't simply delivering contact information. The uniqueness of the medium creates an experience before the business conversation even begins.

And the benefits of that can extend far beyond the initial interaction.

It can create a conversation.

Make your brand more memorable.

Earn a place on someone’s desk.

Give your sales team an opening.

And keep you present until the moment someone actually needs what you provide.

That’s the exponential potential of curiosity.

One unexpected experience can create a series of opportunities that another email, message, or ordinary business card never gets the chance to start.

Sometimes standing out doesn't begin with saying something louder.

It begins by making someone stop and ask, “What is this?”

09/04/2026

BSG Connect | As You Learn It, Share It

Learning is powerful.

But its value multiplies when it doesn't stop with you.

In this part of my conversation with Jose Coubles, CEO of ABIDE Financial Solutions, Jose talked about how much he loves learning and growing.

But there’s an important second half to that:

As he learns it, he shares it.

Because when knowledge stays with you, the team remains dependent on the you.

When it's shared, organized, and kept current, people become empowered to find answers, make better decisions, and understand how what they're doing contributes to the bigger picture.

Now you're not simply developing yourself.

You're developing the capability of the entire organization.

Your team knows where to find the information.

They can trust that it's up to date.

They understand how to use it.

And they can see how their individual role contributes to a larger system of excellence.

That’s when learning stops being something you consume and starts becoming something you build with.

As you learn it, share it.

Because the more capable the people around you become, the more capable the organization becomes.

09/04/2026

BSG Connect | What If Your Marketing Stayed on Their Desk Until They Needed You?

Most outreach has a short window to work.

An email gets buried.

A message gets scrolled past.

A traditional business card gets tossed into a drawer.

But in this part of my conversation with Dean Stanzel, we talked about a different strategy behind their 3D-printed cards.

Imagine identifying an area of businesses or a specific group of prospects and canvassing them with something unique enough that people don't immediately throw it away.

They pick it up.

They talk about it.

Maybe it even earns a place on their desk.

Now your sales team has a completely different way to follow up:

“Did you get our card?”

That uniqueness creates an opportunity to get attention today.

But there may be an even bigger opportunity:

Presence.

Because the prospect might not need what you sell today.

Three months from now?

Six months from now?

When the problem finally shows up, that unusual card may still be sitting within arm's reach.

And suddenly they don't have to remember who to call.

You're already there.

That's what makes this more interesting than simply creating a clever business card.

It's using a physical medium to get attention, create a reason for your sales team to start a conversation, and potentially remain present until the timing is right.

Sometimes marketing isn't about getting someone to buy today.

It's about being the person they remember when they're finally ready to buy.

09/04/2026

BSG Connect | The Medium Can Be Part of the Message

We have more digital tools for connecting than ever before.

But sometimes the opportunity comes from doing something completely different.

In this part of my conversation with Dean Stanzel, we talked about the uniqueness and artistry behind their 3D-printed cards — and why the physical experience creates something a digital tool often can't.

Someone holds it.

Looks at it.

Turns it over.

Asks about it.

It’s designed to evoke a response.

And that response creates an opening.

Because the card doesn't need to make the sale.

It needs to create enough curiosity for your sales team to start the conversation that can.

That also explains an interesting decision Dean and his team have made.

They've resisted the temptation to bundle their cards with digital business cards and other marketing offers simply because those services might seem complementary.

They want to own what makes them different.

There’s a valuable marketing lesson in that.

Sometimes adding more features doesn't strengthen your position.

It dilutes the very thing that made someone notice you in the first place.

In a world increasingly designed around digital interactions, choosing a completely different medium can create the interruption that opens the door.

Then it's up to you to turn that moment into an opportunity.

What are you doing differently enough to make someone want to ask about it?

09/04/2026

BSG Connect | You Can’t Motivate Someone Until You Understand What Matters to Them

Not everyone wants to grow in the same direction you do.

And that can be easy to forget when you’re leading a business.

In this part of my conversation with Jose Coubles, CEO of ABIDE Financial Solutions, we talked about the importance of truly understanding what the people around you want for themselves.

As a business owner, you may be thinking about growth, expansion, revenue, and the next milestone.

But the person sitting across from you may define progress completely differently.

Maybe they want more responsibility.

Maybe they value stability.

More flexibility.

More time with their family.

Or maybe they’re perfectly happy becoming exceptional at the role they already have.

None of those aspirations are necessarily wrong. They’re simply different.

And if we assume everyone should be motivated by what motivates us, we can end up trying to lead people toward a destination they never wanted in the first place.

That’s why good leadership requires curiosity.

Ask.

Listen.

Understand what a win actually looks like to them.

Because once you understand what matters to someone, you have a much better opportunity to create an environment where their goals and the goals of the business can grow together.

Maybe leadership isn't about getting everyone to want what you want.

Maybe it's understanding what they want well enough to find where your paths align.

09/04/2026

BSG Connect | Sometimes a Little Recognition Creates a Much Bigger Win

We spend a lot of time talking about compensation, benefits, performance, and company culture.

But sometimes what people are missing is much simpler:

Knowing that what they did mattered.

In this part of my conversation with Jose Coubles, CEO of ABIDE Financial Solutions, we talked about the importance of celebrating wins and creating an environment where people actually feel recognized for their contribution.

Because recognition doesn't always have to be a bonus, an award, or some elaborate employee program.

Sometimes it's simply noticing.

Acknowledging the effort.

Celebrating the progress.

Letting someone know, “I saw what you did, and I appreciate it.”

It brought our conversation back to something we've all heard since we were kids:

Treat people the way you would want to be treated.

Yet somewhere between growth targets, deadlines, meetings, and everything else required to run a business, that simple principle can get lost.

People want to know they're valued.

They want their wins to matter.

And when you intentionally create an environment where that happens, a little recognition can influence far more than morale.

It can affect engagement, relationships, retention, and ultimately how people show up for each other and the business.

Sometimes creating a better culture doesn't begin with another initiative.

It begins by noticing the people already helping you build it.

09/04/2026

BSG Connect | Great Content Isn’t One-Size-Fits-All

Creating a great piece of content is only part of the equation.

Where and how someone experiences it matters too.

In this part of my conversation with Sara Ahlstrom, we talked about why she packages the media assets she creates in multiple formats rather than simply producing one piece of content and calling it done.

A long-form interview might work beautifully in one environment.

A short vertical clip may be better somewhere else.

Another platform may call for a different length, orientation, caption, image, or presentation altogether.

The insight is the same.

The packaging changes based on where and how people are going to consume it.

That distinction matters for consultants and thought leaders because your audience isn't experiencing you in just one place.

They may discover you on LinkedIn, encounter a short video somewhere else, visit your website, listen to a longer conversation, or receive something directly from you.

Each is another opportunity for your expertise to show up in a format that feels native to that environment.

That's what makes creating a library of versatile media assets so valuable.

You're not constantly starting from scratch.

You're taking the conversations, knowledge, and expertise you already have and giving them multiple ways to keep working for you.

The goal isn't simply more content. It's making your best ideas easier to experience wherever your audience finds you.

09/04/2026

BSG Connect | Culture Problems Usually Show Up in the Numbers Before They Show Up in the Conversation

When do you know it’s time to bring in someone like Scott Boiko, Culture Architect?

In this part of our conversation, Scott shared five reasons a business should start looking more closely at the people side of the organization.

But I wanted to take it one step further.

Because sometimes you don’t recognize a culture problem as a culture problem.

You see it in the metrics.

People consistently showing up late.

Tardiness or absenteeism increasing.

Deadlines slipping.

Managers struggling to get people to do what needs to be done.

Accountability requiring more and more follow-up.

Performance beginning to feel harder to maintain.

Individually, those can look like employee problems.

Collectively, they may be telling you something much bigger about leadership, communication, expectations and company culture.

And simply pushing people harder may address the symptom without ever getting to the reason it keeps happening.

That’s where an outside perspective like Scott’s can become valuable helping coaches, consultants and business owners understand what the behaviors are actually telling them and where the culture may need attention.

The question may not be, “How do I get my people to perform?”

It may be:

“What is their performance trying to tell me about the business?”

09/03/2026

BSG Connect | Sometimes Standing Out Is What Gets the Door to Open

In marketing, we spend a lot of time thinking about what we're going to say once we have someone's attention.

But first, we have to earn the attention.

In this part of my conversation with Dean Stanzel Strategic 3D Cards, we talked about the idea of owning a space and how something as seemingly simple as a business card can help you do it.

Dean's 3D-printed cards don't look or feel like everything else someone receives.

They're different.

They're memorable.

They create curiosity.

And that matters because in a crowded marketplace, standing out can sometimes be the difference between a door opening and never getting the opportunity to walk through it.

The card isn't the relationship.

It isn't the conversation.

And it certainly isn't the sale.

It's the pattern interrupt that creates the opportunity for those things to happen.

That's an important distinction when thinking about your brand experience.

Being different just for the sake of being different is a gimmick.

Being intentionally different in a way that reinforces who you are and gives someone a reason to engage?

That's positioning.

What are you doing that makes someone stop long enough to want to know more?

09/03/2026

BSG Connect | “Why?” Can Ask for a Defense. “How?” Can Invite a Story.

The questions we ask shape the conversations we get.

In this part of my conversation with Scott Boiko, Culture Architect, we got into question theory and how something as small as the first word of a question can change where the conversation goes.

Ask someone:

“Why did you do that?”

And even with the best intentions, why can sometimes feel like a request to justify or defend a decision.

But shift the question:

“What was happening when you made that decision?”

“How did you arrive at that approach?”

Now you’re inviting a story.

And stories give us context.

They help us understand experiences, motivations and perspectives we might never uncover if someone feels like they need to defend themselves.

For coaches, consultants and leaders, that distinction can matter.

Because the goal of a good question isn’t simply to get an answer.

It’s to create enough space to discover what you didn’t know to ask.

Sometimes changing one word changes the entire conversation.

What questions are you asking that might be creating a defense when what you really want is a story?

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