LiveAg

08/30/2026

Ryan Topp on what it actually means to be a seedstock provider: it's on you to learn your client's operation, find out what makes it work, and build something that lasts past one sale.

That mindset is a big part of why Topp Herefords keeps growing heading into their largest production sale to date.

Watch it here: https://youtu.be/huIl3icbmIo



Topp Herefords
American Hereford Association

08/29/2026

Bigger cattle, longer days on feed, one tradeoff. Mark Anderson breaks down what he's seeing at the North American Limousin Foundation (NALF) 🎙️

Catch the whole conversation on We Live It, live on YouTube and wherever you listen.

08/29/2026

A catalog should do more than list lots.

It should tell buyers why the cattle matter, where the genetics excel, how the cattle have been developed, what value-added programs are included, and how the offering can help them achieve their goals.

At LiveAg, we believe great marketing starts with great storytelling. That's why we work with our consignors to showcase the details buyers are looking for, helping your cattle stand out and attract stronger demand.

🐂 Your cattle have a story.
📈 Let us help tell it.

08/28/2026

On this week's We Live It podcast, we sit down with Mark Anderson, executive director of the North American Limousin Foundation (NALF) to discuss the power of Limousin genetics.

New episode streaming now on YouTube and everywhere you catch podcasts!

08/28/2026

Thank you to everyone who participated in the Early Fall Pre-Harvest Live Virtual Equipment Auction on August 25!
We appreciate all of the bidders, buyers, sellers, and consignors who helped make the auction a success. Your continued support of LiveAg and our equipment auctions means a great deal to our team.
Congratulations to all of the successful bidders, and thank you for choosing LiveAg!

08/28/2026

Mark your calendar for the W4 Hereford Ranch Fall Production Sale on Thursday, October 15 at Mid-Tex Livestock Auction in Navasota, Texas.

The sale begins at 12:30 PM Central.

Can’t make it in person? Bid online at Live-Ag.com.

08/27/2026

Good pasture doesn’t always mean your cattle are getting the protein they need.

As forage matures and quality begins to decline, the right protein supplement can help your herd better utilize the forage already available. Check out this great information from VitaFerm on what signs to watch for and when it may be time to start supplementing.

Give it a read below!

When should you start feeding a protein supplement to cattle?
Don’t wait until your cattle lose condition. As forage matures, protein and digestibility can decline even when plenty of grass is still available. Knowing how to evaluate forage quality, recognize signs of nutritional gaps, and match supplementation to your herd’s needs can help you stay ahead of changing pasture conditions. Our latest blog covers the key signs to watch for and how VitaFerm protein supplements can help cattle get more from the forage they’re already eating.

👉 Read the full blog and learn when it may be time to add protein to your nutrition program. ➡➡ https://biozymeinc.com/brand/vitaferm/education-article/when-should-you-start-feeding-a-cattle-protein-supplement

08/27/2026

Join us tonight for this special offering from United Producers, Inc. The preview is underway, and the sale begins at 7:00 PM Eastern.

Take a look through the offering, find your favorites, and get ready to bid!

Watch and bid live at Live-Ag.com.