Gold Medical Marketing

02/28/2019

Headed to AAOS 2019? Check out can't miss session focused on how your orthopedic practice can generate new patient volume in the digital world. Learn actionable marketing strategies your practice can implement to remain competitive and profitable.

01/29/2019

Gold Medical Marketing has helped orthopedic and spine practices across the country create the most effective marketing strategies and grow patient volume. Whether your practice has a marketing strategy in place, or you don't know where to start with marketing - we can help. Schedule a strategy review here: https://bit.ly/1Ka7wxK

01/24/2019

Whether the marketing for your orthopedic or spine practice is done in house or by an outside agency, many practices wonder if they are getting the best results and if their efforts can be improved. Below are 4 simple questions you should ask yourself to determine whether or not your marketing strategies are generating new patients or simply just spending your money with minimal results.

If you're marketing your orthopedic or spine practice you may wonder if you're getting the best marketing results. Below are 4 simple questions to find out.

01/10/2019

Gold Medical Marketing CEO, Daniel Goldberg recently sat down with Shane Tenny, CFP® and partner of Spaugh Dameron Tenny, LLC to discuss some of the common financial planning mistakes Orthopedic, Spine and Neurosurgeons often make – and how they can avoid them.

Gold Medical Marketing CEO, Daniel Goldberg recently sat down with Shane Tenny, CFP® and partner of Spaugh Dameron Tenny, LLC to discuss some of the common financial planning mistakes Orthopedic, Spine and Neurosurgeons often make – and how they can avoid them. Statistically, Orthopedic and Neuro...

12/28/2018

An article I contributed to Becker's Orthopedic and Spine that discusses the biggest trends and opportunities for orthopedic surgeons in marketing and patient acquisition heading into 2019.

Daniel Goldberg, CEO and creative director of Gold Medical Marketing, discusses the biggest trends and opportunities for healthcare providers in marketing and patient acquisition heading into 2019.

12/11/2018

If your marketing reports are filled with useless data but nothing about ROI, then this ad is for you.

12/10/2018

I have spent almost 10 years helping orthopedic, spine and neurosurgery practices grow their patient volume. Over that time, many things in the marketing world have changed. However, the one thing that seems to remain constant is when orthopedic and spine practices decide to call our office to see if we can help them. In almost every case, it is when they have noticed a change in the system they have relied on for so many years. Below are two common examples of when orthopedic and spine practices seem to suddenly feel the need to develop a marketing strategy:

Too often orthopedic, spine and neurosurgery practices only understand the need for a marketing strategy when they start seeing a drop in patient volume. Having a marketing strategy for your practice should not be a reactive response to your competition but a proactive one.

10/17/2018

As 2019 fast approaches, many orthopedic and spine practices are trying to determine how best to compete and how to allocate their marketing budgets. Now, Gold Medical Marketing is offering no cost marketing evaluations to help you determine how effective your marketing plan is and how best to allocate your budget. If you don't have a 2019 marketing strategy, we can also help you develop one. Click the link below to schedule a time. https://bit.ly/1Ka7wxK

10/02/2018

Truly honored to have my article published in the October edition of AAOS Now. Click below to read the full article.

Below is an article written by Gold Medical Marketing CEO, Daniel Goldberg for AAOS NOW and published in the October 2018 issue that discusses innovative orthopedic marketing strategies.

09/11/2018

Your practice needs to understand how perception influences decision making and how some of the choices your practice makes influences new patient acquisitions. Below are three common scenarios where orthopedic and spine practices (or their marketing team) do the bare minimum without considering the consequences – and how to fix them.

Your practice needs to understand how perception influences decision making and how some of the choices your practice makes influences new patient acquisitions. Below are three common scenarios where orthopedic and spine practices do the bare minimum without considering the consequences - and how to...

09/10/2018

Excited to announce that an article I wrote titled, "Orthopaedic Practices Must Adapt Patient-Acquisition Strategies" will appear in the October issue of AAOS Now! Thank you to everyone at AAOS Members for allowing me to contribute.

08/28/2018

I have spent almost 10 years helping orthopedic, spine and neurosurgery practices grow their patient volume and over that 10 years, many things in the marketing world have changed. However, the one thing that seems to remain constant is when orthopedic and spine practices decide to call our office to see if we can help them. In almost every case, it is when they have noticed a change in the system they have relied on for so many years. Below are two common examples of when orthopedic and spine practices seem to suddenly feel the need to develop a marketing strategy.

Too often orthopedic, spine and neurosurgery practices only understand the need for a marketing strategy when they start seeing a drop in patient volume. Having a marketing strategy for your practice should not be a reactive response to your competition but a proactive one.