Pidalia

Pidalia Pidalia is a digital consultancy with a team of senior-level strategists, creatives, and technologis Most of all, we do it with some personality.

At Pidalia, it isn’t just about what we do – even though that stuff is pretty great – it’s also about who we are. We think writing code is as cool as writing copy, even if it means nobody will read the code but us. We believe in valuable content, creative collaboration and the need for a dry erase board. We focus on a point far ahead of the curve, and get (you) there first. We like our designs to be clean, our code to be quiet, and our copy to be tight.

Data is everywhere. So, what are you going to do with it? Before you can make any data-driven decisions, you’re going to...
03/07/2019

Data is everywhere. So, what are you going to do with it? Before you can make any data-driven decisions, you’re going to need to design the ideal dashboard.

Dashboards are a vital tool for collecting data into actionable insights. Yet, they are often an under-utilized resource that have significant benefits for any business.

Picture this: You have an idea for an app that you know will help your company save money, win greater market share, or ...
08/20/2018

Picture this: You have an idea for an app that you know will help your company save money, win greater market share, or create new efficiencies. You pitch the idea to your manager. They sit, nodding their head in the general direction of each of your points, but their glazed-over expression and other non-verbal cues communicate their truth – they have no idea what the heck you’re talking about.

Picture this: You have an idea for an app that you know will help your company save money, win greater market share, or create new efficiencies. You pitch the idea to your manager. They sit, nodding their head in the general direction of each of your points, but their glazed-over expression and othe...

You’ve probably seen it as a kid. The image of a cartoon character riding a mule holding a stick with a carrot on the en...
02/15/2018

You’ve probably seen it as a kid. The image of a cartoon character riding a mule holding a stick with a carrot on the end to entice the mule to move.

Who knew that Warner Brothers introduced us to gamification all those years ago?

Gamification is a design pattern that can help drive application usage.

Congrats to the winners this year. Shelley snags 2 spots. Shelley Cardoos & Margaux Poplaski
12/19/2017

Congrats to the winners this year. Shelley snags 2 spots. Shelley Cardoos & Margaux Poplaski

You can win a $250, $100, or $50 Amazon Gift Card.It's that time of year, and once again you can win prizes for the 3 hi...
12/14/2017

You can win a $250, $100, or $50 Amazon Gift Card.

It's that time of year, and once again you can win prizes for the 3 high scores on our Xmas Cannon game.

1) Head over and play the game at https://www.xmascannon.com.

2) Get a high score and enter your screen name and valid email address to be eligible.

1st Place - $250 Amazon Gift Card
2nd Place - $100 Amazon Gift Card
3rd Place - $50 Amazon Gift Card

3) You must Like the Pidalia page on Facebook.

We will select the winners from the 3 high scores at 12:00pm ET, Tuesday December 19th.

Happy Holidays from the Pidalia Crew!

The team at Pidalia brings you Xmas Cannon, our holiday inspired game helps you de-stress and enjoy the holiday season once again.

It’s this holiday season where we reflect,give thanks for our family and friends,and look forward to an even better 201...
12/06/2017

It’s this holiday season where we reflect,
give thanks for our family and friends,
and look forward to an even better 2018.

Make no mistake; artificial intelligence – or AI – is already a key part of the financial wellness app landscape. The ab...
12/02/2017

Make no mistake; artificial intelligence – or AI – is already a key part of the financial wellness app landscape. The ability for an application to get to know its users, and to actively learn about their behaviors and their tendencies, has been the goal for developers for some time. But, it was not until 2017 that financial wellness app developers really began to embrace AI fully.

Artificial Intelligence is already a key part of the financial wellness app landscape and we're seeing companies utilize AI to reposition their offerings. Until recently, the idea of an automated assistant was somewhat frowned upon by those who prefer direct interaction with human service operators....

The first day is a whirlwind for new employees – they’re just trying to keep their head above water and get acclimated. ...
09/14/2017

The first day is a whirlwind for new employees – they’re just trying to keep their head above water and get acclimated. Do them a favor and provide direct, simple, and short communication about why retirement plan participation matters.

The first day for new employees - a whirlwind - they're just trying to keep their head above water. During this time, retirement plan communication matters.

Commemorating back to school with 10 things worth sharing.
09/02/2015

Commemorating back to school with 10 things worth sharing.

Students are going back to school and settling into their new classes and routines. Follow their lead and get your learn…

We got a chance to sit down with Sen. Warren yesterday to talk tech and the talent gap.
08/20/2015

We got a chance to sit down with Sen. Warren yesterday to talk tech and the talent gap.

NEW BEDFORD — U.S. Sen. Elizabeth Warren told a small gathering of local business leaders Wednesday that “New Bedford is clearly building a

What's in a name? Our CEO writes about what Pidalia means and what a digital agency does.
08/12/2015

What's in a name? Our CEO writes about what Pidalia means and what a digital agency does.

Whenever I meet with a new contact I can predict two of their questions. Not because I’m a mind reader, but because I ge…

Website performance is back in vogue, but should it have ever left the conversation?
12/08/2014

Website performance is back in vogue, but should it have ever left the conversation?

It's not enough to have a responsive site. Now-a-days your website performance needs to be front and center. What the heck does that mean?It means that your site needs to load "quickly". Quickly is

Address

101 Federal Street, Suite 1900
Boston, MA
02110

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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