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Blackcoffee Blackcoffee is a brand consultancy helping consumer-facing organizations clarify, simplify and ampli

When you read a title like "The true origin of Sasquatch" we can't help but think about Authenticity. Should Joe Pine an...
07/27/2022

When you read a title like "The true origin of Sasquatch" we can't help but think about Authenticity. Should Joe Pine and Jim Gilmore decide to pen another addition of "Authenticity: What Consumers Really Want" (link to book in comments — It's fantastic), they may want to consider this—The true story of a fictional character.

Stories of a hairy, forest-dwelling, bi-pedal primate have persisted for centuries in British Columbia. But perhaps more important than whether it exists, is what it symbolizes.

Kind of crazy.
05/21/2022

Kind of crazy.

Because it's Cinco De Mayo…The Real Reason There’s a Worm in Your Mezcal
05/05/2022

Because it's Cinco De Mayo…

The Real Reason There’s a Worm in Your Mezcal

It’s not a common practice anymore, but there's a fascinating and sometimes distorted history behind "mezcal con gusano"

Perhaps the signs should just say “HANG UP AND DRIVE!”
04/27/2022

Perhaps the signs should just say “HANG UP AND DRIVE!”

A study shows that drivers are actually more likely to have an accident after viewing these signs.

Why Oreo cream only sticks to one wafer when you twist it apart, according to science:
04/22/2022

Why Oreo cream only sticks to one wafer when you twist it apart, according to science:

Fun fact: the torque required to twist an Oreo is about the same force you’d need to twist a doorknob.

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