Spencer Brenneman, LLC

08/17/2026

Here's how we're thinking about the impact AI is having on your brand. (Hint: It's not good without intervention.) Check out the full video here: https://youtu.be/4XhZwSKxRjk?si=4bRKWyFe9NKMOamO

08/04/2026

Recent Gallup research found that regular AI use among U.S. employees has nearly doubled in two years, from 21% to 40%. The problem is that most of them are doing it without the tools that create brand-building content, content that reinforces all your competitive differentiators.

AI only supercharges your marketing when it's building your brand's value. Learn about ways it might be tanking yours instead.

07/13/2026

Remember! If you're not already subscribed to the Spencer on Brand YouTube channel, here's a reason to change that: We're raffling off two free Foundational Messaging Audits ($1,250 value each) to new subscribers.

Subscribe between now and July 31, 2026, then drop a comment on the pinned video letting me know you did. That's the whole entry. On August 1, 2026 we’ll pick two winners at random in a YouTube video.

07/13/2026

Here's a thought: AI might be doing your marketing more harm the good. What do you think. Check out my latest blog post:

AI only supercharges your marketing when it's building your brand's value. Learn about ways it might be tanking yours instead.

07/08/2026

Is AI Tanking Your Brand's Value?

If time is money and AI saves your teams hours of time, that's got to be a win, right? Not necessarily. In the short term, sure.

AI is producing more and more content for your teams (and even your vendors) and when that content doesn't look or sound like your brand, every piece of it chips away at something you've spent years building.

Your brand guidelines were written for humans — trained copywriters and designers who can read between the lines. AI can’t. Neither can your well-meaning colleagues working in Canva and Gemini to get things done fast.

The time AI saves you now isn't worth much if it's costing you business down the road.

The good news is that we've built three services to make sure it doesn't. The first service takes your current guidelines and makes them AI-ready.

Check them out: https://spencerbrenneman.com/what-we-do/ai-ready-brand-guidelines/

07/06/2026

Summer isn't a slowdown—it's a strategic window most people waste.

Fewer meetings. Slower inboxes. More mental space. If you're intentional about it, this is one of the best times of year to sharpen your brand and set up a strong fall.

In the latest Spencer on Brand, you'll fine five things you can do right now:

→ Repurpose content you've already created (it's ~65% cheaper than creating new)
→ Reassess your year-end goals against reality
→ Run a quick messaging audit—inward and outward
→ Lock in a fall brand review before calendars fill up
→ Actually enjoy the summer (this one matters more than you think)

Watch here: https://youtu.be/uWTP_9rdNqg?si=X8wHPi1MdBs_E3sD

Even in the summer, stay on brand.

Summer isn't a slowdown—it's a strategic opportunity. In this episo...

06/22/2026

Here's our latest video!

What you do is brilliant. How you explain it? That's another story....

06/16/2026

Well, does it? 😆

strategy: how to know when your message has expired...

06/15/2026

Too many offerings to promote in one, cohesive message? Maybe not!

"How can we have just one succinct message? We offer a lot of diffe...

06/11/2026

So, what's your excuse? 😃

00:30 Lame Reason #1: Budget01:36 Lame Reason #2: DIY02:43 Lame R...