03/24/2022
Dear Friends,
From its inception, Blink by Beth Miller was always designed to be a pandemic passion project. I wanted to spend a year curating a line of evil eye products to bring positivity, peace, and a sense of protection to people in uncertain times.
I’ve learned so much from this endeavor. Most notably, I’ve learned that Blink is an eye-deal (wink wink) e-commerce brand. However, with the pandemic lifting—and the return to in-store shopping in sight—I don’t want to put my all into e-commerce at this point in my career. It’s not where my passion lies.
When I decided to close my last business, Beth Miller Collection, I wanted to focus on ventures that fueled me. That’s exactly what my year with Blink has done, and as with every good idea—it has sparked even more ideas. So, I have made the decision to wind down Blink and follow my intuition.
My favorite part of Blink has been the opportunity to meet and work with other female small business owners. I’ve learned that I LOVE collaborating with other creatives and aligning our interests to create something remarkable. Always the entrepreneur, I have a number of exciting new projects in the works. Blink may be coming to an end, but my passion for building businesses and brands is certainly not.
Thank you to all who’ve made Blink the success it has been—my brilliant team of female creatives, my nonprofit partners, and the many local entrepreneurs I’ve been lucky to collaborate with. You have all inspired me immeasurably, and I cannot wait to join forces again!
And of course, thank you to the symbol that started it all: the Grateful Eye. It has gifted me an incredible year of learning, peace, and inspiration. I will be forever thankful for that.
Stay tuned… I look forward to seeing you soon!
With gratitude and love xo,
Beth
