The Jaxson Group

The Jaxson Group The Jaxson Group is a senior team of communications experts specializing in technology and professional services.

The Jaxson Group is a senior team of communications professionals specializing in technology and professional services public relations, with a business development mindset. We provide a combination of traditional and interactive public relations, integrated marketing communications, branding support & materials creation, and communications management consulting. Our team goes above and beyond the

basics of public relations, offering focused support to businesses of any size, at any stage of development – whether it’s launching a start-up, helping a company through a transition, or taking on a project for an established industry leader. We are committed to providing full end-to-end, personalized PR and communications counsel and services. Our team will identify and analyze your needs, and develop communications plans that are closely aligned with your business priorities.

What are the best ways to get the best prices on flights? RateGain president of the Americas, Peter Strebel shares cruci...
11/16/2024

What are the best ways to get the best prices on flights? RateGain president of the Americas, Peter Strebel shares crucial tips in the Newsweek story:

"When it comes to booking flights, timing is everything," a travel expert says.

What are top IT leaders reading? Redpoint Global vice president of product management, Beth Scagnoli shares her selectio...
11/16/2024

What are top IT leaders reading? Redpoint Global vice president of product management, Beth Scagnoli shares her selection in this CIO Magazine piece:

From discovering the spiritual side of leadership, to unlocking a productive team, to understanding and explaining AI, IT leaders share the books that got them thinking and thriving.

What can we expect for customer experience in 2025? Redpoint Global chief marketing and strategy officer, John Nash shar...
11/16/2024

What can we expect for customer experience in 2025? Redpoint Global chief marketing and strategy officer, John Nash shares what's ahead in the coming year in this CRMBuyer feature:

According to Forrester’s “2024 US Customer Experience Index," CX quality among brands in the United States sits at an all-time low after declining for an unprecedented third year in a row.

Deep dive on data governance: DZone's ongoing series, illustrated with OvalEdge as an example:
11/16/2024

Deep dive on data governance: DZone's ongoing series, illustrated with OvalEdge as an example:

Discover how business glossaries, data catalogs, and data lineage work together to enhance data quality, compliance, transparency, and operational efficiency.

Microservices have been around for about 10 years now. Where do things stand now? Redpoint Global Senior Product Marketi...
11/16/2024

Microservices have been around for about 10 years now. Where do things stand now? Redpoint Global Senior Product Marketing Manager, Steve Zisk weighs in on this in-depth Database Trends and Applications piece:

In many organizations, microservices have become the default method of application building and deployment, leveraging containers and Kubernetes. The resulting architecture has been a flexible network of services that provide resiliency by operating independently, unaffected by potential failures in...

The plumbing industry comes with a unique set of circumstances when it comes to revenue. CONTRACTOR Magazine dives in on...
11/16/2024

The plumbing industry comes with a unique set of circumstances when it comes to revenue. CONTRACTOR Magazine dives in on this with supporting insights from SOFTRAX:

Managing and reporting finances is a must for monitoring financial performance and ensuring you have enough funds to keep your business running.

What are best practices when it comes to leveraging AI and journey orchestration for tailored CX? Redpoint Global chief ...
11/16/2024

What are best practices when it comes to leveraging AI and journey orchestration for tailored CX? Redpoint Global chief marketing and strategy officer, John Nash weighs in on this CMSWire feature:

Personalization isn't enough. Learn how AI and journey orchestration are taking CX to the next level with hyper personalization.

Research firm Technavio releases its report regarding the state of the digital marketing industry and cites key players ...
11/16/2024

Research firm Technavio releases its report regarding the state of the digital marketing industry and cites key players including Redpoint Global, reported by CRM Magazine:

The digital marketing software market is set to grow by $105.8 billion through 2028, Technavio projects.

Cloud storage trends are constantly shifting. Digital IT News turned to experts to help keep a pulse on where things sta...
11/16/2024

Cloud storage trends are constantly shifting. Digital IT News turned to experts to help keep a pulse on where things stand, including views from OvalEdge CEO, Sharad Varshney:

These cloud storage trends will help you stay on top of technology and make informed decisions. Click the article to learn more.

What are the most effective strategies and innovations in customer experience management for contact centers? Redpoint G...
11/16/2024

What are the most effective strategies and innovations in customer experience management for contact centers? Redpoint Global CEO, Dale Renner shares his insights in this CallMiner Solutions panel:

The experience a customer has with an organization's contact center has a direct impact on overall CSAT. Learn why CX management is crucial for today's contact centers and strategies to improve it.

Where do things stand on the Customer Data Platform (CDP) front when it comes to the CX "big picture?" Redpoint Global S...
11/16/2024

Where do things stand on the Customer Data Platform (CDP) front when it comes to the CX "big picture?" Redpoint Global Senior Product Marketing Manager, Steve Zisk weighs in for this CMSWire feature:

We know about the rise of CDPs. Is there a fall?

2023 saw a surge in small businesses, but with that came significant challenges including inflation and meeting shifting...
11/16/2024

2023 saw a surge in small businesses, but with that came significant challenges including inflation and meeting shifting customer demands. MacTech reports how SOFTRAX's consumption billing software helps organizations overcome these hurdles:

By Aaron Lee In 2023, the US witnessed a surge in entrepreneurial activity, with a record 5.5 million new business applications filed. This trend highlights the growing momentum of small business creation, notably driven by women and minority entrepreneurs. According to a survey by payroll fi

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